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Adrian Micu
Adrian Micu
Professor of Marketing, Dunarea de Jos University
Verified email at ugal.ro
Title
Cited by
Cited by
Year
Analyzing user sentiment in social media: Implications for online marketing strategy
A Micu, AE Micu, M Geru, RC Lixandroiu
Psychology & Marketing 34 (12), 1094-1100, 2017
1432017
Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations
A Capatina, M Kachour, J Lichy, A Micu, AE Micu, F Codignola
Technological Forecasting and Social Change 151, 119794, 2020
1252020
Online customer experience in e-retailing: implications for web entrepreneurship
AE Micu, O Bouzaabia, R Bouzaabia, A Micu, A Capatina
International Entrepreneurship and Management Journal 15, 651-675, 2019
892019
Leveraging ChatGPT and other generative artificial intelligence (AI)-based applications in the hospitality and tourism industry: practices, challenges and research agenda
YK Dwivedi, N Pandey, W Currie, A Micu
International Journal of Contemporary Hospitality Management 36 (1), 1-12, 2024
812024
The potential of generative artificial intelligence across disciplines: Perspectives and future directions
KB Ooi, GWH Tan, M Al-Emran, MA Al-Sharafi, A Capatina, A Chakraborty, ...
Journal of Computer Information Systems, 1-32, 2023
672023
Implications of logistic service quality on the satisfaction level and retention rate of an e-commerce retailer’s customers
A Micu, K Aivaz, A Capatina
Economic Computation & Economic Cybernetics Studies & Research 47 (2), 147-155, 2013
582013
Country-based comparison of accommodation brands in social media: An fsQCA approach
A Capatina, A Micu, AE Micu, R Bouzaabia, O Bouzaabia
Journal of Business Research 89, 235-242, 2018
522018
The state of# digitalentrepreneurship: A big data Leximancer analysis of social media activity
V Wilk, H Cripps, A Capatina, A Micu, AE Micu
International Entrepreneurship and Management Journal, 1-18, 2021
392021
The impact of artificial intelligence use on the e-commerce in Romania
A Micu, AE Micu, M Geru, A Căpățînă, MC Muntean
Amfiteatru Economic 23 (56), 137-154, 2021
352021
Using artificial intelligence on social media’s user generated content for disruptive marketing strategies in eCommerce
M Geru, AE Micu, A Capatina, A Micu
Economics and Applied Informatics 24 (3), 5-11, 2018
282018
Assessing an on-site customer profiling and hyper-personalization system prototype based on a deep learning approach
A Micu, A Capatina, DS Cristea, D Munteanu, AE Micu, DA Sarpe
Technological Forecasting and Social Change 174, 121289, 2022
242022
A NEW CHALLENGE IN DIGITAL ECONOMY: NEUROMARKETING APPLIED TO SOCIAL MEDIA.
A Micu, A Capatina, AE Micu, M Geru, KA Aivaz, MC Muntean
Economic Computation & Economic Cybernetics Studies & Research 55 (4), 2021
212021
Market intelligence precursors for the entrepreneurial resilience approach: The case of the Romanian eco-label product retailers
A Micu, AE Micu, A Capatina, N Cristache, BG Dragan
Sustainability 10 (1), 190, 2018
192018
An analysis of the impact of the COVID-19 pandemic on the number of tourists arriving in Romania using the correspondence factor analysis
KA Aivaz, A Micu
Technium Soc. Sci. J. 24, 324, 2021
182021
Exploring artificial intelligence techniques’ applicability in social media marketing
A Micu, A Capatina, AE Micu
Journal of Emerging Trends in Marketing and Management 1 (1), 156-165, 2018
172018
From 4P's to 4 E's–How to avoid the risk of unbalancing the marketing mix in today hotel businesses
G Epuran, IS Ivasciuc, A Micu
“Dunarea de Jos” University of Galati, 2015
172015
Strategic pricing
A Micu, AE Micu
Bulletin of the University of Petrol 58 (2), 43-52, 2006
172006
Leveraging e-Commerce performance through machine learning algorithms
A Micu, M Geru, A Capatina, C Avram, R Rusu, AA Panait
Ann. Dunarea Jos Univ. Galati 2, 162-171, 2019
142019
Consumers’ attitude towards renewable energy in the context of the energy crisis
IP Gârdan, A Micu, CA Paștiu, AE Micu, DA Gârdan
Energies 16 (2), 676, 2023
122023
The impact of a trend pattern for sustainable marketing budgets on turnover dynamics (a case study)
A Capatina, A Micu, N Cristache, AE Micu
Contemporary Economics 11 (3), 287-302, 2017
112017
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