| The role of e-marketing tools in constructing the image of a higher education institution R Štefko, R Fedorko, R Bačík Procedia-Social and Behavioral Sciences 175, 431-438, 2015 | 69 | 2015 |
| The customer’s brand experience in the light of selected performance indicators in the social media environment B Gavurova, R Bacik, R Fedorko, L Nastisin Journal of Competitiveness 10 (2), 72, 2018 | 57 | 2018 |
| The use of social media and its impact on shopping behavior of Slovak and Italian consumers during COVID-19 pandemic V Ali Taha, T Pencarelli, V Škerháková, R Fedorko, M Košíková Sustainability 13 (4), 1710, 2021 | 45 | 2021 |
| Analysis of consumer preferences related to the use of digital devices in the e-commerce dimension R Štefko, R Bačík, R Fedorko, M Oleárová, M Rigelský Entrepreneurship and Sustainability Issues 7 (1), 25, 2019 | 40 | 2019 |
| Luxury products and sustainability issues from the perspective of young Italian consumers T Pencarelli, V Ali Taha, V Škerháková, T Valentiny, R Fedorko Sustainability 12 (1), 245, 2019 | 31 | 2019 |
| Website content quality in terms of perceived image of higher education institution R Stefko, R Fedorko, R Bacik Polish journal of management studies 13, 2016 | 31 | 2016 |
| An analysis of perceived topicality of website content influence in terms of reputation management R Stefko, I Fedorko, R Bacik, R Fedorko Polish Journal of management studies 12, 2015 | 23 | 2015 |
| Effect of service quality assessment on perception of TOP hotels in terms of sentiment polarity in the Visegrad group countries R Stefko, R Fedorko, R Bacik, M Rigelsky, M Olearova Oeconomia Copernicana 11 (4), 721-742, 2020 | 18 | 2020 |
| The alternative model for quality evaluation of health care facilities based on outputs of management processes I Rajiani, R Bačík, R Fedorko, M Rigelský, K Szczepańska-Woszczyna Polish Journal of Management Studies 17, 2018 | 17 | 2018 |
| The Analytical Insight into Customer Perception of Quality Determinants of the E-Commerce Model Business-To-Consumer Subjects in the Central European Countries R Bačík, ZK Szabo, R Fedorko Quality Innovation Prosperity 18 (2), 15-26, 2014 | 17 | 2014 |
| The importance of Facebook ads in terms of online promotion R Bačík, R Fedorko, L Kakalejčík, P Pudło Journal of applied economic sciences 10 (5), 35, 2015 | 16 | 2015 |
| The impact of selected quality management attributes on the profitability of top hotels in the Visegrad Group countries R Bačík, R Fedorko, EW Abbas, M Rigelský, V Ivanková, K Obšatníková Polish Journal of Management Studies 19, 2019 | 14 | 2019 |
| Gender differences in the case of work satisfaction and motivation R Stefko, R Bacik, R Fedorko, B Gavurova, J Horvath, M Propper Polish Journal of Management Studies 16, 2017 | 14 | 2017 |
| The analysis on the importance of the reputation management in relation to e-commerce subjects R Fedorko, R Bacik, V Kerulova Polish Journal of Management Studies 15, 2017 | 14 | 2017 |
| Advertising as a tool of marketing communication and its consequent impact on consumers R Bacik, R Fedorko, S Simova Polish Journal of Management Studies 5, 299-306, 2012 | 13 | 2012 |
| Factors of communication mix on social media and their role in forming customer experience and brand image R Bacik, R Fedorko, L Nastisin, B Gavurova Management & Marketing 13 (3), 1108-1118, 2018 | 11 | 2018 |
| The impact of selected elements of e-commerce to e-shop recommendation R Fedorko, I Fedorko, IG Riana, M Rigelský, M Oleárová, K Obšatníková Polish Journal of Management Studies 18, 2018 | 11 | 2018 |
| Analysis of the key factors of reputation management in conditions of city marketing P Hagyari, R Bacik, R Fedorko Polish Journal of Management Studies 13 (1), 69--80, 2016 | 11 | 2016 |
| Analytical view of online marketing tools in the dimension of marketing campaigns' personalization in Slovakia B Gavurova, R Bacik, R Fedorko, M Rigelsky Маркетинг і менеджмент інновацій, 186-200, 2018 | 10 | 2018 |
| Spendings on social media as part of marketing budgets R Stefko, R Bacik, R Fedorko Polish journal of management studies 8, 243--250, 2013 | 10 | 2013 |
