| Measuring marketing performance: a review and a framework Y Gao The Marketing Review 10 (1), 25-40, 2010 | 171 | 2010 |
| Corporate Social Responsibility Y Gao, S Wang Wiley Encyclopedia of Management, 3rd Edition, 2014 | 149* | 2014 |
| Corporate Social Responsibility Y Gao, S Wang Wiley Encyclopedia of Management, 2014 | 149* | 2014 |
| Use of supplier-customer relationships by SMEs to enter foreign markets F Bradley, R Meyer, Y Gao Industrial Marketing Management 35 (6), 652-665, 2006 | 111 | 2006 |
| Business leaders’ personal values, organisational culture and market orientation Y Gao Journal of Strategic Marketing 25 (1), 49-64, 2017 | 96 | 2017 |
| Opening the black box of CSR decision making: a policy-capturing study of charitable donation decisions in China S Wang, Y Gao, GP Hodgkinson, DM Rousseau, PC Flood Journal of Business Ethics 128 (3), 665-683, 2015 | 90 | 2015 |
| Low-Cost Airlines—A New Customer Relationship? An Analysis of Service Quality, Service Satisfaction, and Customer Loyalty in a Low-Cost Setting Y Gao, N Curry Services Marketing Quarterly 33 (2), 104-118, 2012 | 85 | 2012 |
| Understanding emotional customer experience and co-creation behaviours in luxury hotels SH Wu, Y Gao International Journal of Contemporary Hospitality Management, 2019 | 79 | 2019 |
| Can Socially Responsible Leaders Drive Chinese Firm Performance? S Wang, W Huang, Y Gao Leadership & Organization Development Journal, 2015 | 68 | 2015 |
| What do we know about corporate social responsibility research? a content analysis S Wang, Y Gao The Irish Journal of Management 35 (1), 1-16, 2016 | 39 | 2016 |
| Engendering a market orientation: exploring the invisible role of leaders' personal values Y Gao, F Bradley Journal of Strategic Marketing 15 (2-3), 79-89, 2007 | 30 | 2007 |
| Marketing performance measurement systems and firm performance: Are marketing capabilities the missing links? X Liang, Y Gao European Journal of Marketing 54 (4), 885-907, 2020 | 28 | 2020 |
| A natural science approach to investigate cross-cultural managerial creativity F Bradley, Y Gao, CMP Sousa International Business Review 22 (5), 839-855, 2013 | 28 | 2013 |
| Irish Consumers' Perception of Chinese Brands and How to Improve the “Made in China” Image X Wang, Y Gao Journal of Asia Business Studies 4 (2), 80-85, 2010 | 20 | 2010 |
| “What you measure is what you will get”?: Exploring the effectiveness of marketing performance measurement practices X Liang, Y Gao, QS Ding Cogent Business & Management 5 (1), 1-12, 2018 | 15 | 2018 |
| RESPONSIBLE LEADERSHIPAS A DRIVER OF GREEN ORGANIZATIONAL CULTURE S Wang, PC Flood, Y Gao European Business Ethics Network Annual Conference, 2009 | 4 | 2009 |
| Marketing Performance Measurement System and Firm Performance: The Indirect Effect of Marketing Capabilities and the Uses of MPMS X Liang, Y Gao UKI Chapter of the Academy of International Business (AIB), 2015 | 2 | 2015 |
| THE USE OF MARKETING METRICS BY CHINESE FIRMS: A SURVEY OF CURRENT PRACTICES X Liang, Y Gao, H Zhang, X Guan 2018 Global Marketing Conference at Tokyo, 1032-1044, 2018 | 1 | 2018 |
| Adopting an open innovation paradigm: managerial perceptions and the innovation value chain A Priyadarshini, C O'Gorman, Y Gao The R&D management Conference, 2014 | 1 | 2014 |
| Building meaningful connections with large online classes Y Gao | 1 | |
Patrick FloodProfessor of Organisational Behaviour, Dublin City UniversityAdresă de e-mail confirmată pe dcu.ie
