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Yuhui Gao
Titlu
Citat de
Citat de
Anul
Measuring marketing performance: a review and a framework
Y Gao
The Marketing Review 10 (1), 25-40, 2010
2132010
Understanding emotional customer experience and co-creation behaviours in luxury hotels
SH Wu, Y Gao
International Journal of Contemporary Hospitality Management, 2019
1232019
Use of supplier-customer relationships by SMEs to enter foreign markets
F Bradley, R Meyer, Y Gao
Industrial Marketing Management 35 (6), 652-665, 2006
1182006
Opening the black box of CSR decision making: a policy-capturing study of charitable donation decisions in China
S Wang, Y Gao, GP Hodgkinson, DM Rousseau, PC Flood
Journal of Business Ethics 128 (3), 665-683, 2015
1112015
Business leaders’ personal values, organisational culture and market orientation
Y Gao
Journal of Strategic Marketing 25 (1), 49-64, 2017
1062017
Low-Cost Airlines—A New Customer Relationship? An Analysis of Service Quality, Service Satisfaction, and Customer Loyalty in a Low-Cost Setting
Y Gao, N Curry
Services Marketing Quarterly 33 (2), 104-118, 2012
1012012
Corporate Social Responsibility
Y Gao, S Wang
Wiley Encyclopedia of Management, 3rd Edition, 2014
100*2014
Can Socially Responsible Leaders Drive Chinese Firm Performance?
S Wang, W Huang, Y Gao
Leadership & Organization Development Journal, 2015
872015
Corporate Social Responsibility
Y Gao, S Wang
Wiley Encyclopedia of Management, 2014
52*2014
What do we know about corporate social responsibility research? a content analysis
S Wang, Y Gao
The Irish Journal of Management 35 (1), 1-16, 2016
432016
Marketing performance measurement systems and firm performance: Are marketing capabilities the missing links?
X Liang, Y Gao
European Journal of Marketing 54 (4), 885-907, 2020
422020
A natural science approach to investigate cross-cultural managerial creativity
F Bradley, Y Gao, CMP Sousa
International Business Review 22 (5), 839-855, 2013
332013
Engendering a market orientation: exploring the invisible role of leaders' personal values
Y Gao, F Bradley
Journal of Strategic Marketing 15 (2-3), 79-89, 2007
332007
Irish Consumers' Perception of Chinese Brands and How to Improve the “Made in China” Image
X Wang, Y Gao
Journal of Asia Business Studies 4 (2), 80-85, 2010
222010
“What you measure is what you will get”?: Exploring the effectiveness of marketing performance measurement practices
X Liang, Y Gao, QS Ding
Cogent Business & Management 5 (1), 1-12, 2018
212018
Firm specific determinants of open innovation in European SMEs
A Priyadarshini, Y Gao, C O’Gorman
Journal of Small Business & Entrepreneurship, 1-28, 2021
62021
RESPONSIBLE LEADERSHIPAS A DRIVER OF GREEN ORGANIZATIONAL CULTURE
S Wang, PC Flood, Y Gao
European Business Ethics Network Annual Conference, 2009
52009
Managing Marketing Performance: An Integrated Framework
B Pierce, Y Gao
Annual Conference of The Irish Accounting and Finance Association, 2013
32013
Marketing Performance Measurement System and Firm Performance: The Indirect Effect of Marketing Capabilities and the Uses of MPMS
X Liang, Y Gao
UKI Chapter of the Academy of International Business (AIB), 2015
22015
Corporate Social Performance Measurement
S Wang, Y Gao
Encyclopedia of Corporate Social Responsibility, 2013
22013
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