| Exploring the knowledge management impact on business education C Bratianu, DF Stanescu, R Mocanu Sustainability 13 (4), 2313, 2021 | 17 | 2021 |
| Brand image as a function of self-image and self-brand connection R Mocanu Management dynamics in the knowledge economy 1 (3), 387-408, 2013 | 16 | 2013 |
| Destination branding through experience and authenticity M Rareș Journal of Tourism Challenges and Trends 7 (1), 89-106, 2014 | 10 | 2014 |
| Chasing experience. how augmented reality reshaped the consumer behaviour and brand interaction R Mocanu Opportunities and Risks in the Contemporary Business Environment, 317, 2012 | 6 | 2012 |
| Artificial Intelligence and the Ethical Use of Knowledge C Vidu, A Zbuchea, R Mocanu, F Pinzaru Strategica. Preparing for Tomorrow, Today, 773-784, 2020 | 4 | 2020 |
| Adding value to customers and developing brands through electronic newsletters A Zbuchea, R Mocanu Economia. Management Series 16 (2), 2013 | 4 | 2013 |
| The expanding role of customer knowledge management and brand experience during the pandemic crisis R Mocanu Management Dynamics in the Knowledge Economy 8 (4), 357-369, 2020 | 3 | 2020 |
| MLQ (Chestionarul Multifactorial de Leadership). Date preliminare pentru România D Iliescu, R Mocanu, F Beldean Psihologia Resurselor Umane 6 (1), 47-63, 2008 | 3 | 2008 |
| Are Managers Fighting Their Marketers? A Zbuchea, R Mocanu Studia Negotia 70 (1), 59-70, 2015 | 2 | 2015 |
| Serial multiple mediation of the impact of customer knowledge management on sustainable product innovation by innovative work behavior C Bratianu, DF Stanescu, R Mocanu, R Bejinaru Sustainability 13 (22), 12927, 2021 | 1 | 2021 |
| Ageing and responsible consumption A Zbuchea, I Loredana, R Mocanu Management Dynamics in the Knowledge Economy 9 (4), 499-512, 2021 | | 2021 |
| The mediation role of knowledge management between academic management and business education C Bratianu, DF Stanescu, R Mocanu Proceedings of the International Conference on Business Excellence 15 (1 …, 2021 | | 2021 |
| Exploring the Knowledge Management Impact on Business Education. Sustainability 2021, 13, 2313 C Bratianu, DF Stanescu, R Mocanu s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2021 | | 2021 |
| Comportamentul consumatorului – Imaginea sociala si consumul de produse ca mijloc de comunicare M Rares comunicare.ro 1, 326, 2014 | | 2014 |
| New Way Marketing vs. Old Way Marketing in Customer Experience Era R MOCANU STRATEGICA, 326, 0 | | |
| BUILDING BRAND EQUITY THROUGH USER EXPERIENCE DESIGN R MOCANU, A MITAN Challenging the Status Quo in Management and Economics, 743, 0 | | |
| DEVELOPING TRUST IN A RETAIL BRAND WEBSITE R MOCANU Entrepreneurs. Entrepreneurship: Challenges and Opportunities in the 21st …, 0 | | |
| Marketing professionals: a managerial perspective R MOCANU STRATEGICA, 2014669, 0 | | |
BRATIANU CONSTANTINNational University of Political Studies and Public Administration, Bucharest, RomaniaAdresă de e-mail confirmată pe facultateademanagement.ro
