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Mocanu Rares
Mocanu Rares
National University of Political Studies and Public Administration - College of Management
Adresă de e-mail confirmată pe facultateademanagement.ro - Pagina de pornire
Titlu
Citat de
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Exploring the knowledge management impact on business education
C Bratianu, DF Stanescu, R Mocanu
Sustainability 13 (4), 2313, 2021
252021
Brand image as a function of self-image and self-brand connection
R Mocanu
Management dynamics in the knowledge economy 1 (3), 387-408, 2013
172013
Destination branding through experience and authenticity
R Mocanu
Journal of Tourism Challenges and Trends 7 (1), 89, 2014
102014
Chasing experience. how augmented reality reshaped the consumer behaviour and brand interaction
R Mocanu
Opportunities and Risks in the Contemporary Business Environment, 317, 2012
62012
Serial multiple mediation of the impact of customer knowledge management on sustainable product innovation by innovative work behavior
C Bratianu, DF Stanescu, R Mocanu, R Bejinaru
Sustainability 13 (22), 12927, 2021
42021
The expanding role of customer knowledge management and brand experience during the pandemic crisis
R Mocanu
823675920, 2020
42020
Artificial Intelligence and the Ethical Use of Knowledge
C Vidu, A Zbuchea, R Mocanu, F Pinzaru
Strategica. Preparing for Tomorrow, Today, 773-784, 2020
42020
Adding value to customers and developing brands through electronic newsletters
A Zbuchea, R Mocanu
Economia. Management Series 16 (2), 2013
42013
MLQ (Chestionarul Multifactorial de Leadership). Date preliminare pentru România
D Iliescu, R Mocanu, F Beldean
Psihologia Resurselor Umane 6 (1), 47-63, 2008
32008
Are Managers Fighting Their Marketers?
A Zbuchea, R Mocanu
Studia Negotia 70 (1), 59-70, 2015
22015
The mediating role of customer knowledge management on the innovative work behavior and product innovation relationship
C Bratianu, DF Stănescu, R Mocanu
Kybernetes, 2022
12022
Ageing and responsible consumption
A Zbuchea, I Loredana, R Mocanu
Management dynamics in the knowledge economy 9 (4), 499-512, 2021
12021
The mediation role of knowledge management between academic management and business education
C Bratianu, DF Stanescu, R Mocanu
Proceedings of the International Conference on Business Excellence 15 (1 …, 2021
2021
Exploring the Knowledge Management Impact on Business Education. Sustainability 2021, 13, 2313
C Bratianu, DF Stanescu, R Mocanu
s Note: MDPI stays neutral with regard to jurisdictional claims in published …, 2021
2021
Comportamentul consumatorului – Imaginea sociala si consumul de produse ca mijloc de comunicare
M Rares
comunicare.ro 1, 326, 2014
2014
Viitorul instituțiilor de învățământ superior în epoca cunoștințelor
R Mocanu
New Way Marketing vs. Old Way Marketing in Customer Experience Era
R MOCANU
STRATEGICA, 326, 0
BUILDING BRAND EQUITY THROUGH USER EXPERIENCE DESIGN
R MOCANU, A MITAN
Challenging the Status Quo in Management and Economics, 743, 0
DEVELOPING TRUST IN A RETAIL BRAND WEBSITE
R MOCANU
Entrepreneurs. Entrepreneurship: Challenges and Opportunities in the 21st …, 0
Marketing professionals: a managerial perspective
R MOCANU
STRATEGICA, 2014669, 0
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