Urmăriți
Olga Rauhut Kompaniets
Olga Rauhut Kompaniets
Halmstad University, PhD, Senior lecturer in Marketing and Business Administration
Adresă de e-mail confirmată pe hh.se
Titlu
Citat de
Citat de
Anul
Основные проблемы перехода современных компаний к маркетинго-ориентированному управлению
О Компаниец
Проблемы теории и практики управления, 92-98, 2008
252008
WHY URBAN AND RURAL PLACE MARKETING STRATEGIES DIFFER: A THEORETICAL DISCUSSION
OR Kompaniets, D Rauhut
Romanian Journal of Regional Science 10 (1), 23-40, 2016
192016
Place Marketing and Rural Municipalities in Northern Sweden: A Content Analysis of Municipal Homepages
O Rauhut Kompaniets, D Rauhut
Romanian Journal of Regional Science 7 (2), 11-36, 2013
162013
Sustainable competitive advantages for a nascent wine country: an example from southern Sweden
OR Kompaniets
Competitiveness Review: An International Business Journal, 2022
122022
The Impact of Immigrant Entrepreneurship on Regional Development in Western Sweden
D Rauhut, O Rauhut Kompaniets
Romanian Journal of Regional Science 12 (1), 18-42, 2018
122018
Особенности взаимосвязи маркетинговых функций компании с показателями эффективного функционирования розничной торговли
ОС Компаниец
Российское предпринимательство, 52-56, 2009
11*2009
Методика поэтапного перехода предприятий розничной торговли к маркетинго-ориентированному управлению
ОС Компаниец
Московский государственный университет экономики, статистики и информатики …, 2012
10*2012
Marketing-oriented Management as Retail Innovation Development
O Kompaniets
IDO science: Innovation. Development. Outsourcing, 3, 2011
10*2011
Retail Marketing Innovations: The case of Tver Region
O Kompaniets
IDO science: Innovation. Development. Outsourcing, 50-53, 2010
10*2010
Разработкасовременной классификации маркетинговых функций компаний согласно концепции маркетинго-ориентированного управления
ОС Компаниец
Региональная экономика: теория и практика, 61-67, 2009
10*2009
How to measure the impact of place marketing activities: a methodological discussion
D Rauhut, O Rauhut Kompaniets
Geografisk Tidsskrift-Danish Journal of Geography 120 (1), 67-78, 2020
92020
A ‘bottom-up’place marketing initiative: Destination Lund Sweden
O Rauhut Kompaniets
3rd Annual Conference of the International Place Branding Association (IPBA …, 2018
52018
The Place Marketing Concept of Rural Towns in Northern Sweden: What is the Unique Selling Point?
O Kompaniets, D Rauhut
Louvain-la-Neuve: European Regional Science Association (ERSA), 2013
52013
Wine tourism and family enterprises in southern Sweden: Problems, challenges and potentials
O Rauhut Kompaniets, H Nilson
4th Annual Conference of the International Place Branding Association (IPBA …, 2019
42019
Place Marketing of Rural Areas: Why Cannot City Marketing Strategies be’Copy-Pasted’?
O Rauhut Kompaniets, D Rauhut
Regional Studies Association’s European Conference, 3-6 April 2016,Graz, Austria, 2016
4*2016
Social media, wine tourism and an emerging destination: a case study of southern Sweden
O Rauhut Kompaniets, H Nilson
Technology Advances and Innovation in Wine Tourism: New Managerial …, 2023
32023
Wine tourism in southern Sweden: Opportunities and challenges
O Rauhut Kompaniets, H Nilson
2nd International Research Workshop on Wine Tourism: Challenges, Innovation …, 2020
32020
Literary tourism in Sweden: Examples of failure and success
O Rauhut Kompaniets, D Rauhut
The 6th Corfu Symposium on Managing & Marketing Places, Corfu, Greece, 6th …, 2019
32019
Decoding Nordic cities: uncovering multi-level place experiences from tweets for effective city branding
V Taecharungroj, O Rauhut Kompaniets
Place Branding and Public Diplomacy, 1-23, 2023
22023
The role of wine festivals in Swedish wine tourism marketing
OR Kompaniets
Routledge Handbook of Wine Tourism, 347-358, 2022
12022
Sistemul nu poate realiza operația în acest moment. Încercați din nou mai târziu.
Articole 1–20