| Cercetări de marketing I Cătoiu, C Bălan, IC Popescu, G Orzan, C Vegheș, T Dănețiu, ... Editura Uranus, București, 145-330, 2002 | 276* | 2002 |
| Cercetari de marketing I Cătoiu, C Balan, IC Popescu Tratat, Editura: URANUS, București, 2009 | 129* | 2009 |
| Research on odd prices: Dead end or field of potential innovation? C Balan Innovation in Pricing, 370-387, 2017 | 62* | 2017 |
| How does retail engage consumers in sustainable consumption? A systematic literature review C Bălan Sustainability 13 (1), 96, 2020 | 52 | 2020 |
| Logistica C Bălan Uranus, 2001 | 50* | 2001 |
| Marketing issues in transitional economies R Batra Kluwer Academic Publishers, 1999 | 41 | 1999 |
| Metode și tehnici utilizate în cercetările de marketing: aplicații I Cătoiu, C Bălan, B Popescu Uranus, 1999 | 41 | 1999 |
| The disruptive impact of future advanced ICTs on maritime transport: a systematic review C Bălan Supply Chain Management: An International Journal 25 (2), 157-175, 2020 | 38 | 2020 |
| Logistica. Ediția a III-a revăzută și adăugită C Bălan Editura Uranus, București, 2006 | 33* | 2006 |
| Pay what you want: A participative price setting mechanism C Balan International Journal of Economic Practices and Theories 4 (5), 952-963, 2014 | 22 | 2014 |
| Nike on Instagram: Themes of branded content and their engagement power C Balan CBU International Conference Proceedings 5, 13-18, 2017 | 19 | 2017 |
| Is There a Long-Term Return on Price Promotions? C Balan The ROI of Pricing, 44-61, 2014 | 17* | 2014 |
| Does brand posting behaviour influence follower engagement on Instagram? C Balan Proceedings of the International Conference on Business Excellence 11 (1 …, 2017 | 15 | 2017 |
| The effects of the lack of coordination within the supply chain C Balan The Amfiteatru Economic Journal 10 (24), 26-40, 2008 | 15 | 2008 |
| Insights into the development of the market of mobile marketing services in Romania C Balan, MP Zegreanu Amfiteatru Economic 14, 786, 2012 | 14 | 2012 |
| NET PROMOTER SCORE: KEY METRIC OF CUSTOMER LOYALTY. C Bălan Quality-Access to Success 13, 2012 | 14 | 2012 |
| Marketing research-treaty I Cătoiu, C Bălan, IC Popescu, G Orzan, C Vegheș, T Dănețiu, ... Uranus, Bucharet, 2009 | 14 | 2009 |
| Marketing research I Catoiu, C Balan, IC Popescu, G Orzan, C Veghes, T Danetiu, ... Bucharest, Uranus, 2009 | 13 | 2009 |
| Cercetări de marketing. Probleme și studii de caz I Cătoiu, C Bălan, B Onete, I Popescu, C Vegheș București: Uranus, 1997 | 13* | 1997 |
| Chatbots and voice assistants: digital transformers of the company–customer interface—a systematic review of the business research literature C Bălan Journal of Theoretical and Applied Electronic Commerce Research 18 (2), 995-1019, 2023 | 11 | 2023 |
IACOB CATOIUProfessor of Marketing, Bucharest University of Economic StudiesAdresă de e-mail confirmată pe mk.ase.ro
