Cheng Suang Heng
Cheng Suang Heng
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Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content
KY Goh, CS Heng, Z Lin
Information systems research 24 (1), 88-107, 2013
Research Note—Privacy Concerns and Privacy-Protective Behavior in Synchronous Online Social Interactions
Z Jiang, CS Heng, BCF Choi
Information Systems Research 24 (3), 579-595, 2013
The distinct signaling effects of R&D subsidy and non-R&D subsidy on IPO performance of IT entrepreneurial firms in China
J Chen, CS Heng, BCY Tan, Z Lin
Research Policy 47 (1), 108-120, 2018
The Demand Effects of Product Recommendation Networks
Z Lin, KY Goh, CS Heng
Mis Quarterly 41 (2), 397-426, 2017
De-escalation of commitment in software projects: Who matters? What matters?
CS Heng, BCY Tan, KK Wei
Information & Management 41 (1), 99-110, 2003
The paradoxes of word of mouth in electronic commerce
Z Lin, CS Heng
Journal of Management Information Systems 32 (4), 246-284, 2015
Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content
KY Goh, CS Heng, Z Lin
Goh, KY, Heng, CS, and Lin, Z.,“Social Media Brand Community and Consumer …, 2012
Effect of multi-vendor outsourcing on organizational learning: A social relation perspective
Y Koo, JN Lee, CS Heng, J Park
Information & Management 54 (3), 396-413, 2017
Multi-vendor outsourcing: Relational structures and organizational learning from a social relation perspective
JN Lee, CS Heng, J Lee
Empowerment of grassroots consumers: a revelatory case of a Chinese fintech innovation
T Tan, Y Zhang, CS Heng, C Ge
Journal of the Association for Information Systems, Forthcoming, 2020
The medium matters: Effects on what consumers talk about regarding movie trailers
Y Shen, HC Chan, CS Heng
Sharing behind the scenes: Understanding user bypassing behavior in sharing economy
Y Wang, CS Heng
Willingness to continue with software projects: Effects of feedback direction and optimism under high and low accountability conditions
KK Wei, BCY Tan, CS Heng
Journal of the Association for Information Systems 4 (1), 9, 2003
Facilitating complex product choices on E-commerce sites: an unconscious thought and circadian preference perspective
Y Shen, H Sun, CS Heng, HC Chan
Decision Support Systems 137, 113365, 2020
Human Flesh Search: what did we find?
CS Heng, Z Lin, X Xu, Y Zhang, Y Zhao
Information & Management 56 (4), 476-492, 2019
Investigating Vendors' Decision to Terminate IT Outsourcing Contracts.
CS Heng, W Du, Y Feng
ICIS, 32, 2009
Monetizing user-generated content in Fintech: An empirical study of a social investing site
D Li, KY Goh, CS Heng
Winning over grassroots consumers: an empowerment perspective of Yu’E Bao
T Tan, Y Zhang, CS Heng, C Ge
Social media in families: A qualitative inquiry from the perspectives of parents and children
I Taani, ZQ Ong, A Pahuja, CS Heng
The signaling effect of entrepreneurship subsidies on initial public offering investor valuation: An anticorruption campaign as a quasi‐natural experiment
J Chen, Q Lu, CS Heng, BCY Tan
Strategic Entrepreneurship Journal 17 (3), 633-670, 2023
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