| Личности-бренды, или кому нужен персональный брендинг в XXI веке МС Очковская Маркетинговые коммуникации, 32-42, 2013 | 28 | 2013 |
| Buildings from the Socialist Past as part of a City's Brand Identity: The case of Warsaw M Ochkovskaya, V Gerasimenko Bulletin of Geography. Socio-economic Series, 113-127, 2018 | 20 | 2018 |
| Perception and consumption of global luxury brands in Russia and Romania: Comparative cross-cultural aspects M Ochkovskaya Management dynamics in the knowledge economy 3 (2), 279-299, 2015 | 20 | 2015 |
| Collaboration with art in the luxury industry as a marketing tool for value creation M Ochkovskaya Polish Journal of Management Studies 18 (1), 241-251, 2018 | 16 | 2018 |
| A synthesis of the sharing economy in Romania and Russia LM Treapăt, A Gheorghiu, M Ochkovskaya Knowledge Management in the Sharing Economy: Cross-Sectoral Insights into …, 2018 | 14 | 2018 |
| Реклама в царской России во второй половине XIX-начале XX вв.: поиск национальной специфики МС Очковская Реклама: теория и практика, 2-22, 2014 | 10 | 2014 |
| Маркетинговые коммуникации в индустрии роскоши МС Очковская Маркетинговые коммуникации, 248-256, 2012 | 10 | 2012 |
| Bucharest as a city brand: how to attract Russian tourists O M.S. Management & Marketing, 14 (1), 7-24, 2016 | 9 | 2016 |
| Восприятие бренда «Москва» в глобальной перспективе Герасименко В.В., Очковская М.С., Рыбалко М.А. Проблемы теории и практики управления, 108-116, 2015 | 7 | 2015 |
| Особенность маркетинг-микса в индустрии роскоши АМР Очковская М.С., Рыбалко М.А. Проблемы теории и практики управления, 103-122, 2015 | 6 | 2015 |
| Brand "Moscow": A Global Perspective RM Ochkovskaya Marina, Gerasimenko Valentina Transnational Marketing Journal 2 (2), 99-111, 2014 | 6 | 2014 |
| The Lifelong Learning Universities Cooperation-Connecting Peole Internationally V Gerasimenko, M Ochkovskaya, M Rybalko An Enterprise Odyssey. International Conference Proceedings, 402, 2012 | 4 | 2012 |
| Chandler’s effect in luxury brands consumption O Marina CITPM 2016, 322-327, 2016 | 3* | 2016 |
| Influence of collaborations with visual art on luxury brand identity: Pilot study MS Ochkovskaya, SV Mkhitaryan, EP Indichekova St Petersburg State University, 2021 | 2 | 2021 |
| The Specific Brand Building for Men in Fashion Luxury Industry M Ochkovskaya Changes in Social and Business Environment". Proceedings of the 5th …, 2013 | 2 | 2013 |
| Factors Affecting a Brand's Perception in Russia V Gerasimenko, M Ochkovskaya, M Rybalko Available at SSRN 2387825, 2013 | 2 | 2013 |
| Relevance of context of brand mentions in fiction to the contemporary brand values and target audience (the case of Nestlé in K. Chukovsky’s memoirs about A. Akhmatova) DS Andreyuk, MS Ochkovskaya St Petersburg State University, 2022 | 1 | 2022 |
| Motives for consumption of counterfeit products of luxury brands MS Ochkovskaya, M Airapetian CROSS-BORDER MARKETS OF GOODS AND SERVICES: ISSUES OF RESEARCH, 25-29, 2017 | 1 | 2017 |
| Потребление люксовых брендов: сегмент «чендлеров» ОМ С. Вестник Санкт-Петербургского университета. Серия “Менеджмент” 16 (1), 138-163, 2017 | | 2017 |
| Luxury brands consumption: The segment of “Chandlers” MS Ochkovskaya St Petersburg State University, 2017 | | 2017 |
