| Job satisfaction variables: A grounded theory approach M Izvercian, S Potra, L Ivascu Procedia-Social and Behavioral Sciences 221, 86-94, 2016 | 114 | 2016 |
| Facing COVID-19 challenges: 1st-year students’ experience with the Romanian hybrid higher educational system S Potra, A Pugna, MD Pop, R Negrea, L Dungan International Journal of Environmental Research and Public Health 18 (6), 3058, 2021 | 94 | 2021 |
| Prosumer engagement in innovation strategies: The prosumer creativity and focus model S Seran, M Izvercian Management Decision 52 (10), 1968-1980, 2014 | 78 | 2014 |
| Prosumer-oriented value co-creation strategies for tomorrow's urban management M Izvercianu, SA Șeran, AM Branea Procedia-Social and Behavioral Sciences 124, 149-156, 2014 | 46 | 2014 |
| Transforming usual consumers into prosumers with the help of intellectual capital collaboration for innovation M Izvercian, SA Seran, CF Buciuman International Journal of Information and Education Technology 3 (3), 388, 2013 | 40 | 2013 |
| Customer perspective of value for innovative products and services S Potra, A Pugna, R Negrea, M Izvercian Procedia-Social and Behavioral Sciences 238, 207-213, 2018 | 35 | 2018 |
| The HWWP, a refined IVA-Kano model for designing new delightful products or services SA Potra, M Izvercian, AP Pugna, JJ Dahlgaard Total Quality Management & Business Excellence 28 (1-2), 104-117, 2017 | 31 | 2017 |
| Marketing Practices in SMEs. Case Study: Romania vs. Malta M Izvercian, Ș Miclea, S Potra Procedia-Social and Behavioral Sciences 221, 135-141, 2016 | 25 | 2016 |
| Small business owners undertaking organized marketing activities: out of need or available resources? A Pugna, Ș Miclea, R Negrea, S Potra Procedia Computer Science 91, 306-313, 2016 | 19 | 2016 |
| The Web 2.0 and the globalization impact on new consumer emergence and classification M Izvercian, SA Seran 2013 International Conference on Education, Management and Social Science …, 2013 | 18 | 2013 |
| Changing marketing tools and principles in prosumer innovation management M Izvercianu, S Seran, CF Buciuman European Conference on Management, Leadership & Governance, Academic …, 2012 | 16 | 2012 |
| A refined quality attribute classification model for new product and service strategic design A Pugna, S Potra, R Negrea, Ș Miclea, M Mocan Procedia Computer Science 91, 296-305, 2016 | 15 | 2016 |
| Prosumer-oriented Relationship Management capability development for business performance M Izvercian, SA Potra Procedia Technology 16, 606-612, 2014 | 15 | 2014 |
| Customer value placed under scrutiny: New perspectives for an integrative co-creation approach S Potra, M Izvercian European Conference on Innovation and Entrepreneurship, 555, 2015 | 11 | 2015 |
| A strategic decision making tool for new product and service design AP Pugna, SA Potra, R Negrea Management Decision 59 (2), 406-425, 2020 | 10 | 2020 |
| Changes in CRM approach: Refined functional blocks for customer creative engagement in services S Potra, M Izvercian, S Miclea International Journal of Information Systems in the Service Sector (IJISSS …, 2016 | 10 | 2016 |
| Defining and involving the virtual prosumer through participative marketing strategies in the mpt master program M Izvercianu, S Seran Proc. RMEE Conf, 2011 | 10 | 2011 |
| DFSS in marketing: designing an innovative value co-creation campaign S Potra, A Pugna International Journal of Six Sigma and Competitive Advantage 9 (1), 21-36, 2015 | 8 | 2015 |
| What defines a prosumer? An insight in participative consumer behaviour S Potra 5th International Conference on Managment, Leadership and Governance (ICMLG …, 2017 | 7 | 2017 |
| Enterprise sustainability management: an emergent approach and research imperatives M Izvercian, L Ivascu, S Potra Crafting Global Competitive Economies, 440-449, 2020 | 6 | 2020 |
Adrian PugnaProfessor at University Politehnica Timisoara, RomaniaAdresă de e-mail confirmată pe upt.ro
