| Basic marketing research GA Churchill, TJ Brown (No Title), 1996 | 1812 | 1996 |
| Color and shopping intentions: The intervening effect of price fairness and perceived affect BJ Babin, DM Hardesty, TA Suter Journal of business research 56 (7), 541-551, 2003 | 865 | 2003 |
| Social versus psychological brand community: The role of psychological sense of brand community BD Carlson, TA Suter, TJ Brown Journal of business research 61 (4), 284-291, 2008 | 693 | 2008 |
| Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions TA Suter, DM Hardesty Journal of Retailing 81 (4), 307-317, 2005 | 127 | 2005 |
| Basic marketing research: Customer insights and managerial action TJ Brown, TA Suter, GA Churchill (No Title), 2018 | 91 | 2018 |
| Enhancing functional and organizational performance via strategic consensus and commitment MI Rapert, D Lynch, T Suter Journal of Strategic Marketing 4 (4), 193-205, 1996 | 86 | 1996 |
| When do nutrient content and nutrient content claims matter? Assessing consumer tradeoffs between carbohydrates and fat E Kemp, S Burton, EH Creyer, TA Suter Journal of Consumer Affairs 41 (1), 47-73, 2007 | 64 | 2007 |
| E‐tail and retail reference price effects DM Hardesty, TA Suter Journal of Product & Brand Management 14 (2), 129-136, 2005 | 54 | 2005 |
| Believability and consumer perceptions of implausible reference prices in retail advertisements TA Suter, S Burton Psychology & Marketing 13 (1), 37-54, 1996 | 49 | 1996 |
| Trademark strategies online: Implications for intellectual property protection SW Kopp, TA Suter Journal of Public Policy & Marketing 19 (1), 119-131, 2000 | 38 | 2000 |
| Pesquisa básica de marketing GA CHURCHILL, TJ BROWN, TA SUTER São Paulo: Cengage Learning 7, 2011 | 37 | 2011 |
| Innovation and effectiveness of co-founded ventures: A process model AD Hill, J Craig Wallace, JW Ridge, PD Johnson, JB Paul, TA Suter Journal of Business and Psychology 29, 145-159, 2014 | 32 | 2014 |
| Developments in copyright policy and network technologies: The first generation SW Kopp, TA Suter Journal of Public Policy & Marketing 17 (2), 303-312, 1998 | 22 | 1998 |
| Making marketing principles tangible: Online auctions as living case studies CM Wood, TA Suter Journal of Marketing Education 26 (2), 137-144, 2004 | 19 | 2004 |
| The development of core retailer community functions TJ Arnold, E Briggs, TD Landry, TA Suter Journal of Marketing Theory and Practice 21 (3), 243-256, 2013 | 17 | 2013 |
| An examination of correlates and effects associated with a concise measure of consumers' nutrition knowledge TA Suter, S Burton Family and Consumer Sciences Research Journal 25 (2), 117-136, 1996 | 17 | 1996 |
| The relationship between general ethical judgments and copying behavior at work TA Suter, SW Kopp, DM Hardesty Journal of Business Ethics 55, 61-70, 2004 | 16 | 2004 |
| Affinity credit cards as relationship marketing tools: A conjoint analytic exploration of combined product attributes SA Jones, TA Suter, E Koch Sport Marketing Quarterly 15 (3), 138, 2006 | 14 | 2006 |
| The effects of consumers’ ethical beliefs on copying behaviour TA Suter, SW Kopp, DM Hardesty Journal of Consumer Policy 29, 190-202, 2006 | 13 | 2006 |
| Maximizing willingness to bid within “Buy It Now” auctions DM Hardesty, TA Suter Journal of Business Research 66 (4), 554-558, 2013 | 12 | 2013 |
Tom J. BrownNoble Foundation Chair in Marketing Strategy, Spears School of BusinessAdresă de e-mail confirmată pe okstate.edu
