| Innovative and sustainable tourism strategies: A viable alternative for Romania’s economic development MM Coroş, OA Gică, AC Yallop, OI Moisescu Worldwide Hospitality and Tourism Themes 9 (5), 504-515, 2017 | 47 | 2017 |
| The impact of strategic Planning Activities on Transylvanian SMEs-An empirical research OA Gică, ALŃ Negrusa Procedia-Social and Behavioral Sciences 24, 643-648, 2011 | 39 | 2011 |
| Planning practices of SMEs in North-Western region of Romania–An empirical investigation OA Gică, CI Balint Procedia Economics and Finance 3, 896-901, 2012 | 37 | 2012 |
| The UNTOLD story: Event tourism’s negative impact on residents’ community life and well-being OI Moisescu, OA Gică, MM Coroș, AC Yallop Worldwide Hospitality and Tourism Themes 11 (5), 492-505, 2019 | 34 | 2019 |
| The digital traveller: implications for data ethics and data governance in tourism and hospitality AC Yallop, OA Gică, OI Moisescu, MM Coroș, H Séraphin Journal of Consumer Marketing 40 (2), 155-170, 2023 | 32 | 2023 |
| SERVQUAL versus SERVPERF: Modeling customer satisfaction and loyalty as a function of service quality in travel agencies OI Moisescu, OA Gica Studia Universitatis Babes-Bolyai 58 (3), 3, 2013 | 29 | 2013 |
| An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites OI Moisescu, I Dan, OA Gică Journal of Consumer Behaviour 21 (3), 450-467, 2022 | 27 | 2022 |
| The impact of environmental and social responsibility on customer loyalty: A multigroup analysis among generations x and y OI Moisescu, OA Gică International Journal of Environmental Research and Public Health 17 (18), 6466, 2020 | 26 | 2020 |
| Green events and green tourism: An international guide to good practice H Séraphin, E Nolan Routledge, 2018 | 26 | 2018 |
| Is the January effect present on the Romanian capital market? C Balint, O Gică Procedia-Social and Behavioral Sciences 58, 523-532, 2012 | 26 | 2012 |
| The impact of service quality on customer behavioral loyalty in the case of travel agencies from Romania OI Moisescu, OA Gica Amfiteatru Economic Journal 16 (Special No. 8), 1191-1204, 2014 | 24 | 2014 |
| Transformative rural tourism strategies as tools for sustainable development in Transylvania, Romania: a case study of Sâncraiu OA Gica, MM Coros, OI Moisescu, AC Yallop Worldwide Hospitality and Tourism Themes 13 (1), 124-138, 2021 | 21 | 2021 |
| An analysis regarding descriptive dimensions of brand equity OI Moisescu Management & Marketing-Craiova, 132-139, 2007 | 15 | 2007 |
| Can corporate fairness towards public authorities enhance customer loyalty? A multi-sectorial investigation in a developing country OI Moisescu, OA Gică, VO Mueller, CA Müller Sustainability 12 (1), 187, 2019 | 10 | 2019 |
| How to build a successful balanced scorecard PDSOA GICĂ, APDOIS MOISESCU Management & Marketing (Craiova) 5 (1), 140-146, 2007 | 9 | 2007 |
| Boosting eWOM through social media brand page engagement: The mediating role of self-brand connection OI Moisescu, OA Gică, FA Herle Behavioral Sciences 12 (11), 411, 2022 | 8 | 2022 |
| The moderating influence of consumer demographics on the relationship between perceived CSR and brand loyalty in the Romanian retail banking sector OI Moisescu, OA Gică Technická univerzita v Liberci, 2017 | 8 | 2017 |
| Analysis of the Main Romanian Cultural Tourism Products A Negrusa, S Cosma, O Gica WSEAS International Conference. Proceedings. Mathematics and Computers in …, 2009 | 8 | 2009 |
| Innovation in rural tourism–evidence from Cluj county V Toader, OA Gică Small, 137, 2008 | 8 | 2008 |
| Sustainable tourism a viable alternative for Romania’s economic development MM Coros, OA Gică Romanian Rural Tourism in the Context of Sustainable Development. Present …, 2016 | 6 | 2016 |
Ovidiu I. MoisescuBabeș-Bolyai University, Faculty of Economics and Business Administration, Department of MarketingVerified email at econ.ubbcluj.ro
