Understanding the inherent complexity of sustainable consumption: A social cognitive framework M Phipps, LK Ozanne, MG Luchs, S Subrahmanyan, S Kapitan, JR Catlin, ... Journal of Business Research 66 (8), 1227-1234, 2013 | 576 | 2013 |
Integrated approach to understanding consumer behavior at bottom of pyramid S Subrahmanyan, JT Gomez‐Arias Journal of Consumer Marketing, 2008 | 371 | 2008 |
Toward a sustainable marketplace: Expanding options and benefits for consumers MG Luchs, RW Naylor, RL Rose, JR Catlin, R Gau, S Kapitan, J Mish, ... | 184 | 2011 |
Effects of price premium and product type on the choice of cause‐related brands: a Singapore perspective S Subrahmanyan Journal of Product & Brand Management 13 (2), 116-124, 2004 | 161 | 2004 |
Sustainable consumption: Introspecting across multiple lived cultures C Banbury, R Stinerock, S Subrahmanyan Journal of Business Research 65 (4), 497-503, 2012 | 136 | 2012 |
Perceptions and attitudes of Singaporeans towards genetically modified food S Subrahmanyan, PS Cheng Journal of Consumer Affairs 34 (2), 269-290, 2000 | 104 | 2000 |
Developing optimal pricing and inventory policies for retailers who face uncertain demand S Subrahmanyan, R Shoemaker Journal of Retailing 72 (1), 7-30, 1996 | 101 | 1996 |
Using quantitative models for setting retail prices S Subrahmanyan Journal of Product & Brand Management 9 (5), 304-320, 2000 | 35 | 2000 |
Achieving sustainable consumption through spiritual practices S Subrahmanyan, S Gould PURUSHARTHA-A journal of Management, Ethics and Spirituality 5 (2), 79-91, 2012 | 25 | 2012 |
A demonstration of symbiotic academic-social enterprise in subsistence marketplaces: Researching and designing customized sustainability literacy education in Tanzania M Viswanathan, S Baskentli, S Gallage, DM Martin, M Ramirez-Grigortsuk, ... Journal of Public Policy & Marketing 40 (2), 245-261, 2021 | 11 | 2021 |
Understanding different types of subsistence economies: The case of the Batwa of Buhoma, Uganda C Banbury, L Herkenhoff, S Subrahmanyan Journal of Macromarketing 35 (2), 243-256, 2015 | 11 | 2015 |
Ethical consumption: Uncovering personal meanings and negotiation strategies S Subrahmanyan, R Stinerock, C Banbury Geoforum 67, 214-222, 2015 | 9 | 2015 |
Addressing homelessness with the “human ecology economics” framework: the role of the business community in California RE Allen, C Burns, S Subrahmanyan International Journal of Social Economics 49 (9), 1368-1386, 2022 | 1 | 2022 |
Poverty in a marketing class? S Subrahmanyan, JT Gomez-Arias Responsible Management Education and the Challenge of Poverty, 91-105, 2017 | 1 | 2017 |
Global business in new normal era: Changing paradigm in bottom of pyramid S Subrahmanyan | | 2021 |
Core Fulbright Scholar Award S Subrahmanyan | | 2017 |
CORE Foods: To Withdraw or Not to Withdraw CORE Meals? S Subrahmanyan, T Gomez-Arias | | 2017 |
Fulbright Core Scholar S Subrahmanyan | | 2016 |
Outstanding Scholar Award S Subrahmanyan | | 2015 |
Understanding Different Types of Subsistence Economies: The Case of the Batwa of Buhoma, Uganda L Herkenhoff, S Subrahmanyan Journal of Macromarketing, 1, 2014 | | 2014 |