Urmăriți
Ioan Plaias
Ioan Plaias
Adresă de e-mail confirmată pe econ.ubbcluj.ro
Titlu
Citat de
Citat de
Anul
Turism rural Tratat
P Nistoreanu, M Gheres, I Plaias, R Ciornea, G Savoiu, I Florin Lucian, ...
C.H.Beck Bucuresti, 2010
71*2010
Comportamentul consumatorului
I Plăiaș
Intelcredo, 1997
461997
The effects of ambient scent on consumer behavior: A review of the literature
OM Roxana, P Ioan
Annals of the University of Oradea, Economic Science Series 22 (1), 1797-1806, 2013
382013
Review of the Service Quality Concept-Past, Present and Perspectives
L Radomir, I Plaias, VC Nistor
The Proceedings of the International Conference" Marketing-from Information …, 2012
372012
Cercetări de marketing
I Plăiaș, A Buiga, R Comiati, AC Mureșan, CV Nistor, MC Pop
Cluj-Napoca: Risoprint, 2008
35*2008
Store atmosphere: Conceptual issues and it's impact on shopping behavior
MR Olahut, J El-Murad, I Plaias
The Proceedings of the International Conference" Marketing-from Information …, 2012
312012
The relationship among image, satisfaction and loyalty–innovative factor of competitiveness for shopping centers
IN Abrudan, I Plaias, DC Dabija
Amfiteatru economic 17 (39), 2015
292015
Corporate reputation, image and identity: conceptual approaches
L Radomir, I Plaias, VC Nistor
The Proceedings of the International Conference" Marketing-from Information …, 2014
242014
Schema congruity-A basis for evaluating ambient advertising effectiveness
JM Alina, P Ioan
Annals of Faculty of Economics 1 (1), 1765-1774, 2013
212013
Employers’ perception of competences acquired through academic marketing training in knowledge based economy
I Plaias, CM Pop, R Băbuț, DC Dabija
Amfiteatru Economic 13 (30), 448-463, 2011
192011
The effects of music as an atmospheric variable on consumer behaviour in the context of retailing and service environments
M Burghelea, I Plaias, J El-Murad
International Conference on Marketing and Business Development 1 (1/2015 …, 2015
132015
Competences Acquired By Graduates Through Marketing Higher Education-Findings From The Employers' Perspective
I Plaias, CM Pop, DC Dabija, R Babut
Annals of Faculty of Economics 1 (2), 762-769, 2011
10*2011
MARKETINGUL ACHIZITIILOR
I Plaias
Editura Risoprint Cluj-Napoca, 2006
10*2006
THE IMPACT OF ENDORSERS'CHARACTERISTICS ON CONSUMERS'REACTION TO THE ADS.
R Comiati, I Plăiaș
Management & Marketing Journal 8 (1), 2010
92010
Bazele marketingului
T GHERASIM, E Maxim
Iași: Editura SEDCOM Libris, 1997
91997
Bazele marketingului
N Paina, D Lazăr, A Vorzsak, I Plaias, M Pop
Litografia Univ. Creștine “D. Cantemir” din Cluj-Napoca, 1996
9*1996
Comportamentul consumatorului: pentru uzul studenților
I Plăiaș
82010
Opțiuni în dezvoltarea structurilor agrare
B Samochiș, I Plaias
Editura Risoprint, Cluj-Napoca, 176, 1997
71997
Bank service and relationship quality as drivers of consumers’ attitudinal loyalty
L Radomir, I Plaias, A Wilson
Romanian Journal of Marketing 2, 62-74, 2015
62015
Use of tenant mix strategies to attract shopping centers' customers. Evidence from Romania
IN Abrudan, I Plaias
The Proceedings of the International Conference" Marketing-from Information …, 2013
52013
Sistemul nu poate realiza operația în acest moment. Încercați din nou mai târziu.
Articole 1–20