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Ionel Dumitru
Titel
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Marketing strategic: o abordare în perspectiva globalizarii
I Dumitru
Uranus, 2004
482004
Marketing international teorie si practica
NA Pop, DC Dabija, I Dumitru, C Pelau, EC Petrescu
Editura Uranus, Bucuresti, 2011
45*2011
Organizational performance and digitalization in industry 4.0
D Tohanean, T Sorin-George, I Dumitru
Journal of Emerging Trends in Marketing and Management 1 (1), 282-288, 2018
392018
Integrating the principles of green marketing by using big data. Good practices
M Andronie, DA Gârdan, I Dumitru, IP Gârdan, IE Andronie, C Uță
Amfiteatru Economic 21 (50), 258-269, 2019
342019
Marketing internaţional
NA Pop, I Dumitru
Uranus, 2001
282001
Marketing communication as a vector of the Romanian small businesses sustainable development
IC Popescu, I Dumitru, C Vegheş, C Kailani
Amfiteatru Economic 15 (7), 671-686, 2013
252013
The development of a methodological framework of market orientation implementation: a value chain perspective
A Pandelica, I Pandelica, I Dumitru
Journal of American Academy of Business, Cambridge 14 (2), 285-292, 2009
192009
PARTICULARITIES OF THE COMPETITIVE ENVIRONMENT IN THE BUSINESS TO BUSINESS FIELD.
ŞC Căescu, I Dumitru
Management & Marketing 6 (2), 2011
182011
What is Market Orientation and How Did It Evolve During the Time? What do the Empiric Findings Show
IP Ionel Dumitru, Amalia Pandelica
17*2009
Touristic SME’s competitiveness in the light of present challenges—a qualitative approach
DA Gârdan, I Dumitru, IP Gârdan, CA Paștiu
Sustainability 12 (21), 9191, 2020
132020
The value of art in persuasive marketing communication and its sustainable effect on the country of origin
A Madan, LD Rosca, I Dumitru, A Canda
Sustainability 14 (3), 1228, 2022
102022
Assuming Social Responsibility by Companies through the Exchanges They Perform: A Stakeholders Approach
S Boboc, I Dumitru, A Stancu
Transformations in Business & Economics 8 (3), 77-92, 2009
102009
Sport events customers’ behavior in the light of hedonic consumption
DA Gârdan, IP Gârdan, M Andronie, I Dumitru
International Journal of Marketing Studies 12 (3), 26-40, 2020
82020
ETHICAL AND LEGAL ASPECTS OF MARKETING ACTIVITY IN THE FIELD OF DENTAL HEALTHCARE SERVICES.
IP Geangu, I Dumitru, D Gardan
Contemporary Readings in Law & Social Justice 5 (2), 2013
82013
Romanian food waste analysis
I Dumitru, AG Burghiu
New Trends in Sustainable Business and Consumption; Editura ASE: Bucharest …, 2019
72019
Entrereneurial Clusters in European Union. A Macroeconomic Comparative Analysis
D Ioniţă, I Dumitru, M Constantinescu, Ş Căescu
Amfiteatru Economic Journal 17 (38), 93-106, 2015
72015
User-Generated Multimedia Content Impact on the Destination Choice: Five Dimensions of Consumer Experience
IP Gardan, A Mauri, I Dumitru, DA Gârdan, SȘ Maican, D Moise
Electronics 11 (16), 2570, 2022
52022
Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions
A Orîndaru, M Constantinescu, CE Țuclea, ȘC Căescu, MS Florescu, ...
Sustainability 12 (17), 7175, 2020
52020
On the mechanism of the label perception: how does labeling change food products customer behavior?
I Dumitru, DA Gardan, CA PAȘTIU, AC Muntean, IP Gardan
Economic Computation & Economic Cybernetics Studies & Research 55 (2), 2021
42021
The supply chain, a strategic marketing approach
I Dumitru, ŞC Căescu
Amfiteatru Economic Journal 15 (33), 116-127, 2013
42013
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