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Marta Almeyda-Ibáñez
Marta Almeyda-Ibáñez
Associate Professor of Marketing, Southwest Minnesota State University
Adresă de e-mail confirmată pe smsu.edu
Titlu
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The evolution of destination branding: A review of branding literature in tourism
M Almeyda-Ibáñez, B George
Journal of Tourism, Heritage & Services Marketing (JTHSM) 3 (1), 9-17, 2017
2012017
Place branding in tourism: a review of theoretical approaches and management practices
M Almeyda, B George
Tourism & Management Studies 13 (4), 10-19, 2017
562017
Faculty Support for Internationalization: The Case Study of a United States Based Private University.
M Almeyda, B George
European Journal of Contemporary Education 7 (1), 29-38, 2018
92018
Customer-based brand equity for tourist destinations: a comparison of equities of Puerto Rico and the US Virgin Islands
M Almeyda, B George
Journal of Spatial and Organizational Dynamics 8 (2), 148-172, 2020
82020
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