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Rebeka-Anna Pop
Rebeka-Anna Pop
Bestätigte E-Mail-Adresse bei econ.ubbcluj.ro
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The impact of social media influencers on travel decisions: The role of trust in consumer decision journey
RA Pop, Z Săplăcan, DC Dabija, MA Alt
Current Issues in Tourism 25 (5), 823-843, 2022
4542022
Social media goes green—The impact of social media on green cosmetics purchase motivation and intention
RA Pop, Z Săplăcan, MA Alt
Information 11 (9), 447, 2020
1852020
Predicting consumers' purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19
RA Pop, E Hlédik, DC Dabija
Technological Forecasting and Social Change 186, 2023
662023
Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic
RA Pop, DC Dabija, C Pelău, V Dinu
Journal of Business Economics and Management 23 (3), 668–689-668–689, 2022
652022
Predicting job satisfaction and work engagement behavior in the COVID-19 pandemic: a conservation of resources theory approach
MS Nemțeanu, V Dinu, RA Pop, DC Dabija
Technická univerzita v Liberci, 2022
562022
Generating loyalty towards fast fashion stores: A cross-generational approach based on store attributes and socio-environmental responsibility
DC Dabija, V Câmpian, AR Pop, R Băbuț
Oeconomia Copernicana 13 (3), 891-934, 2022
222022
Social media goes green-the impact of social media on green cosmetics purchase motivation and intention. Information (Switzerland), 11 (9)
RA Pop, Z Saplacan, MA Alt
82020
A közösségi média influencerek iránti bizalom hatása az Y és Z generáció utazási döntéseire
RA Pop
Forum on Economics and Business /Közgáz Fórum 23 (142), 2020
3*2020
A marketingkompetenciák evolúciója a digitalizáció korában.
S ZSUZSA, ALTM ANETTA, POP REBEKA-ANNA
Forum on Economics & Business/Közgazdász Fórum 22 (138), 2019
12019
Food Retail Resilience Pre-, during, and Post-COVID-19: A Bibliometric Analysis and Research Agenda
RA Pop, DC Dabija, CB Pocol
Foods 13 (2), 257, 2024
2024
The impact of social media on the intention of buying green cosmetics
RA Pop
Forum on Economics and Business 23 (144), 17A-38, 2020
2020
A közösségi média szerepe a zöld kozmetikai termékek vásárlási szándékának kialakulásában
RA Pop
Erdélyi Tudományos Diákköri Konferencia, 2020
2020
Drivers of purchase intention of green cosmetics: the impact of social media
POP Rebeka-Anna, S Zsuzsa, ALT Mónika Anetta
MARKETING – FROM INFORMATION TO DECISION, 2020
2020
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