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Rebeka-Anna Pop
Rebeka-Anna Pop
Adresă de e-mail confirmată pe econ.ubbcluj.ro
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The impact of social media influencers on travel decisions: The role of trust in consumer decision journey
RA Pop, Z Săplăcan, DC Dabija, MA Alt
Current Issues in Tourism 25 (5), 823-843, 2022
5282022
Social media goes green—The impact of social media on green cosmetics purchase motivation and intention
RA Pop, Z Săplăcan, MA Alt
Information 11 (9), 447, 2020
2142020
Predicting consumers' purchase intention through fast fashion mobile apps: The mediating role of attitude and the moderating role of COVID-19
RA Pop, E Hlédik, DC Dabija
Technological Forecasting and Social Change 186, 2023
882023
Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic
RA Pop, DC Dabija, C Pelău, V Dinu
Journal of Business Economics and Management 23 (3), 668–689-668–689, 2022
682022
Predicting job satisfaction and work engagement behavior in the COVID-19 pandemic: a conservation of resources theory approach
MS Nemțeanu, V Dinu, RA Pop, DC Dabija
Technická univerzita v Liberci, 2022
622022
Generating loyalty towards fast fashion stores: A cross-generational approach based on store attributes and socio-environmental responsibility
DC Dabija, V Câmpian, AR Pop, R Băbuț
Oeconomia Copernicana 13 (3), 891-934, 2022
252022
Social media goes green-the impact of social media on green cosmetics purchase motivation and intention. Information (Switzerland), 11 (9)
RA Pop, Z Saplacan, MA Alt
102020
A közösségi média influencerek iránti bizalom hatása az Y és Z generáció utazási döntéseire
RA Pop
Forum on Economics and Business /Közgáz Fórum 23 (142), 2020
3*2020
Food Retail Resilience Pre-, during, and Post-COVID-19: A Bibliometric Analysis and Research Agenda
RA Pop, DC Dabija, CB Pocol
Foods 13 (2), 257, 2024
22024
A marketingkompetenciák evolúciója a digitalizáció korában.
S ZSUZSA, ALTM ANETTA, POP Rebeka-Anna
Forum on Economics & Business/Közgazdász Fórum 22 (138), 2019
12019
The impact of social media on the intention of buying green cosmetics
RA Pop
Forum on Economics and Business 23 (144), 17A-38, 2020
2020
A közösségi média szerepe a zöld kozmetikai termékek vásárlási szándékának kialakulásában
RA Pop
Erdélyi Tudományos Diákköri Konferencia, 2020
2020
Drivers of purchase intention of green cosmetics: the impact of social media
POP Rebeka-Anna, S Zsuzsa, ALT Mónika Anetta
MARKETING – FROM INFORMATION TO DECISION, 2020
2020
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