| The key role of storytelling in the branding process M Mucundorfeanu Journal of Media Research-Revista de Studii Media 11 (30), 42-54, 2018 | 49 | 2018 |
| The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects DC Balaban, M Mucundorfeanu, B Naderer Communications 47 (3), 395-421, 2022 | 24 | 2022 |
| Adolescents' Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories DC Balaban, M Mucundorfeanu, LI Mureșan Media and Communication 10 (1), 305-316, 2022 | 15 | 2022 |
| How the impact of social media influencer disclosures changes over time: discounting cues and exposure level can affect consumer attitudes and purchase intention NJ Evans, DC Balaban, B Naderer, M Mucundorfeanu Journal of Advertising Research 62 (4), 353-366, 2022 | 9 | 2022 |
| Brand and Nation Branding in the case of Romania. M Abrudan, M Mucundorfeanu Journal of Media Research, 2009 | 9 | 2009 |
| The Use of Product Placement in Books and E-Books M Mucundorfeanu, J Szambolics Journal of Media Research 10 (1), 27, 2017 | 4 | 2017 |
| The online communication of political parties and their leaders reacting to street protests in Romania M Mucundorfeanu Journal of Media Research-Revista de Studii Media 12 (34), 50-73, 2019 | 3 | 2019 |
| The broken myth of the opinion leader. A sociological survey conducted among UBB students M Mucundorfeanu Professional Communication and Translation Studies, 31-44, 2014 | 3 | 2014 |
| I HAVE, I POST, THEREFORE I AM! HEDONIC CONSUMPTION AS A TOOL FOR SELF-PROMOTING BEHAVIOR ON SOCIAL NETWORKING PLATFORMS. M MUCUNDORFEANU, C LUPAŞ Studia Universitatis Babes-Bolyai, Ephemerides 63 (2), 2018 | 2 | 2018 |
| The Creative Process Behind the Advertising Discourse M Mucundorfeanu | 2 | 2017 |
| Farbe als Gestaltungsmittel. Die Farbwahrnehmung im kulturellen, sozialen, politischen und sozial-psychologischen Kontext. M MUCUNDORFEANU, H BEDNARSZKY Journal of Media Research 7, 2014 | 2 | 2014 |
| Framing Obama’s re-election. A comparative Analysis of German, French and Romanian media coverage DC Balaban, I Iancu, M Mucundorfeanu Romanian Journal of Communication and Public Relations 16 (2), 75-105, 2014 | 2 | 2014 |
| Online Soziale Network Seiten und deren Anwendungen S Schmidts, M Mucundorfeanu Journal of Media Research 6 (1), 75-85, 2010 | 2 | 2010 |
| Die deutschsprachige Presse in Rumänien während der kommunistischen Zeit: Fallstudie: die Zeitung" Neuer Weg" M Mucundorfeanu AMAK Akademie für multimediale Ausbildung und Kommunikation, 2015 | 1 | 2015 |
| AGENDA SETTING, FRAMING, PRIMING: ANALIZA EFECTELOR MASS-MEDIA IN ROMĂNIA. M Mucundorfeanu, DŞT Vana Review of Management & Economic Engineering 11 (2), 2012 | 1 | 2012 |
| Using Media in the Foreign Language. Case Study Media Use of the Students of the Babes-Bolyai University Romania M Mucundorfeanu, D Balaban ESSACHESS–Journal for Communication Studies 3 (2 (6)), 177-189, 2010 | 1 | 2010 |
| Diktiert Fernsehwerbung die Wünsche von Kindern? Die Arbeiten von Robertson und Rossiter M Mucundorfeanu, DC Balaban Schlüsselwerke der Werbeforschung, 201-210, 2023 | | 2023 |
| Typologie der Werbediskurse: Was zeichnet erfolgreiche Marken aus? M Mucundorfeanu Hochschulverlag Mittweida, 2022 | | 2022 |
| Framing the largest recent Romanian protests: a content analysis of European online newspapers M Mucundorfeanu Romanian Journal of Political Sciences 21 (1), 28-47, 2021 | | 2021 |
| TIME HEALS ALL WOUNDS: HOW DISCOUNTING CUES AND MULTIPLE EXPOSURES IMPACT THE EFFECTIVENESS OF INFLUENCER ADVERTISING OVER TIME NJ Evans, DC Balaban, M Mucundorfeanu, B Naderer American Academy of Advertising. Conference. Proceedings (Online), 16-16, 2021 | | 2021 |
Delia BalabanUniversitatea Babes-Bolyai Cluj-NapocaVerified email at ubbcluj.ro
