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Meda Mucundorfeanu
Title
Cited by
Cited by
Year
The key role of storytelling in the branding process
M Mucundorfeanu
Journal of Media Research-Revista de Studii Media 11 (30), 42-54, 2018
292018
Brand and Nation Branding in the case of Romania.
M Abrudan, M Mucundorfeanu
Journal of Media Research, 2009
82009
Adolescents’ understanding of the model of sponsored content of social media influencer Instagram stories
DC Balaban, M Mucundorfeanu, LI Mureșan
Media and Communication 10 (1), 305-316, 2022
32022
The Use of Product Placement in Books and E-Books
M Mucundorfeanu, J Szambolics
Journal of Media Research 10 (1), 27, 2017
32017
The broken myth of the opinion leader. A sociological survey conducted among UBB students
M Mucundorfeanu
Professional communication and translation studies, 31-44, 2014
32014
The online communication of political parties and their leaders reacting to street protests in Romania
M Mucundorfeanu
Journal of Media Research-Revista de Studii Media 12 (34), 50-73, 2019
22019
The Creative Process Behind the Advertising Discourse
M Mucundorfeanu
22017
Online Soziale Network Seiten und deren Anwendungen
S Schmidts, M Mucundorfeanu
Journal of Media Research 6 (1), 75-85, 2010
22010
The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects
DC Balaban, M Mucundorfeanu, B Naderer
Communications, 2021
12021
Farbe als Gestaltungsmittel. Die Farbwahrnehmung im kulturellen, sozialen, politischen und sozial-psychologischen Kontext.
M MUCUNDORFEANU, H BEDNARSZKY
Journal of Media Research 7, 2014
12014
AGENDA SETTING, FRAMING, PRIMING: ANALIZA EFECTELOR MASS-MEDIA IN ROMĂNIA.
M Mucundorfeanu, DŞT Vana
Review of Management & Economic Engineering 11 (2), 2012
12012
Using Media in the Foreign Language. Case Study Media Use of the Students of the Babes-Bolyai University Romania
M Mucundorfeanu, D Balaban
ESSACHESS–Journal for Communication Studies 3 (2 (6)), 177-189, 2010
12010
TIME HEALS ALL WOUNDS: HOW DISCOUNTING CUES AND MULTIPLE EXPOSURES IMPACT THE EFFECTIVENESS OF INFLUENCER ADVERTISING OVER TIME
NJ Evans, DC Balaban, M Mucundorfeanu, B Naderer
American Academy of Advertising. Conference. Proceedings (Online), 16-16, 2021
2021
Romania: Internal Affairs Set the Agenda of the 2019 EP Election Campaign
DC Balaban, MS Stoica, M Mucundorfeanu
Campaigning on Facebook in the 2019 European Parliament Election, 187-200, 2021
2021
DISCLOSING INFLUENCER MARKETING-IT'S NOT THAT SIMPLE: INVESTIGATING USERS'APPRECIATION OF ADVERTISING AND ITS EFFECTS ON PURCHASE INTENTION AND INTENTION TOWARD THE INFLUENCER
DC Balaban, M Mucundorfeanu, B Naderer
American Academy of Advertising. Conference. Proceedings (Online), 30-30, 2020
2020
I HAVE, I POST, THEREFORE I AM! HEDONIC CONSUMPTION AS A TOOL FOR SELF-PROMOTING BEHAVIOR ON SOCIAL NETWORKING PLATFORMS.
M MUCUNDORFEANU, C LUPAŞ
Studia Universitatis Babes-Bolyai, Ephemerides 63 (2), 2018
2018
German Religious Publications in Romania during the Interwar Period
M Mucundorfeanu
TRANSYLVANIAN REVIEW 27 (3), 128-139, 2018
2018
Die deutschsprachigen religiösen Publikationen Rumäniens in der Zwischenkriegszeit
M Mucundorfeanu
Transylvanian Review 27 (3), 128-139, 2018
2018
HOW NEWSWORTHY WERE THE PROTESTS IN ROMANIA FOR THE GERMAN QUALITY PRESS? CASE STUDY: SÜDDEUTSCHE ZEITUNG.
J SZAMBOLICS, M MUCUNDORFEANU
Studia Universitatis Babes-Bolyai, Ephemerides 62 (1), 2017
2017
Framing Obama’s Re-election. A Comparative Analysis of German, French and Romanian Media Coverage
DC Balaban, I Iancu, M Mucundorfeanu
Romanian Journal of Communication and Public Relations 16 (2), 75-105, 2016
2016
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Articles 1–20