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József Berács
József Berács
Bestätigte E-Mail-Adresse bei uni-corvinus.hu
Titel
Zitiert von
Zitiert von
Jahr
Market orientation in the transition economies of central Europe:: tests of the narver and slater market orientation scales
G Hooley, T Cox, J Fahy, D Shipley, J Beracs, K Fonfara, B Snoj
Journal of Business research 50 (3), 273-285, 2000
4022000
The development and impact of marketing capabilities in Central Europe
J Fahy, G Hooley, T Cox, J Beracs, K Fonfara, B Snoj
Journal of international business studies 31, 63-81, 2000
3912000
National Stereotypes and Product Evaluations in a SocialistCountry
N Papadopoulos, LA Heslop, J Beracs
International Marketing Review 7 (1), 1990
3561990
Marketing capabilities and firm performance: a hierarchical model
G Hooley, J Fahy, T Cox, J Beracs, K Fonfara, B Snoj
Journal of market-focused management 4, 259-278, 1999
3301999
Market orientation in the service sector of the transition economies of central Europe
G Hooley, J Fahy, G Greenley, J Beracs, K Fonfara, B Snoj
European Journal of marketing 37 (1/2), 86-106, 2003
2312003
Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage
G Hooley, T Cox, D Shipley, J Fahy, J Beracs, K Kolos
Journal of international business studies 27, 683-709, 1996
1671996
Where is place branding heading?
P Kotler, ID Nebenzahl, V Lebedenko, S Rainisto, D Gertner, R Clifton, ...
Place branding 1 (1), 12-35, 2004
1662004
Marketing
A Bauer, J Berács
Aula, 2006
157*2006
Marketing alapismeretek
B András
Akadémiai K., 2017
772017
How has place branding developed during the year that place branding has been in publication?
J Berács, R Clifton, H Davidson, Y Johnston, C Lodge, J Melissen, ...
Place Branding 2 (1), 6-17, 2006
722006
Marketing strategy typologies in Hungary
GJ Hooley, J Beracs, K Kolos
European Journal of Marketing 27 (11-12), 80-101, 1993
641993
Marketing strategies for the 21st century: lessons from the top Hungarian companies
G Hooley, J Beracs
Journal of Strategic Marketing 5 (3), 143-165, 1997
531997
Privatisation and sustainable competitive advantage in the emerging economies of Central Europe
J Fahy, G Hooley, J Beracs, K Fonfara, V Gabrijan
MIR: Management International Review, 407-428, 2003
522003
A magyar felsőoktatás nemzetköziesedésének folyamata 2
J Berács, E Malota, B Zsótér
Tempus Közalapítvány, Budapest, 2011
302011
Fogyasztói etnocentrizmus: Etnocentrizmus és országeredet-imázs kapcsolata a termékválasztásban
J Berács, E Malota
Vezetéstudomány-Management and Business Journal 31 (4), 25-38, 2000
282000
Kenesei zs.(2007): marketing alapismeretek
A Bauer, J Berács
Aula Kiadó, 49, 0
26
Magyar felsőoktatás 2013. Stratégiai helyzetértékelés
J Berács, I Hrubos, GF Kováts, J Temesi
Budapesti Corvinus Egyetem, Nemzetközi Felsőoktatási Kutatások Központja, 2014
242014
Marketing planning in central and Eastern Europe
G Hooley, T Cox, D Shipley, J Beracs, K Kolos, K Fonfara, M Marinov
Journal of Marketing Management 12 (1-3), 69-82, 1996
221996
The industrial buying process in capitalist and socialist countries
P Banting, J Beracs, A Gross
Industrial Marketing Management 20 (2), 105-113, 1991
191991
Emerging Entrepreneurial Universities in University Reforms: The moderating role of personalities and the social/economic environment
J Berács
ceps Journal 4 (2), 9-26, 2014
182014
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