| Market orientation in the transition economies of central Europe:: tests of the narver and slater market orientation scales G Hooley, T Cox, J Fahy, D Shipley, J Beracs, K Fonfara, B Snoj Journal of Business research 50 (3), 273-285, 2000 | 404 | 2000 |
| The development and impact of marketing capabilities in Central Europe J Fahy, G Hooley, T Cox, J Beracs, K Fonfara, B Snoj Journal of international business studies 31, 63-81, 2000 | 384 | 2000 |
| National Stereotypes and Product Evaluations in a SocialistCountry N Papadopoulos, LA Heslop, J Beracs International Marketing Review 7 (1), 1990 | 362 | 1990 |
| Marketing capabilities and firm performance: a hierarchical model G Hooley, J Fahy, T Cox, J Beracs, K Fonfara, B Snoj Journal of market-focused management 4, 259-278, 1999 | 336 | 1999 |
| Market orientation in the service sector of the transition economies of central Europe G Hooley, J Fahy, G Greenley, J Beracs, K Fonfara, B Snoj European Journal of Marketing 37 (1/2), 86-106, 2003 | 230 | 2003 |
| Where is place branding heading? P Kotler, ID Nebenzahl, V Lebedenko, S Rainisto, D Gertner, R Clifton, ... Place branding 1 (1), 12-35, 2004 | 167 | 2004 |
| Foreign direct investment in Hungary: Resource acquisition and domestic competitive advantage G Hooley, T Cox, D Shipley, J Fahy, J Beracs, K Kolos Journal of international business studies 27, 683-709, 1996 | 165 | 1996 |
| Marketing A Bauer, J Berács Aula, 2006 | 164* | 2006 |
| Marketing alapismeretek B András Akadémiai K., 2017 | 88 | 2017 |
| How has place branding developed during the year that place branding has been in publication? J Berács, R Clifton, H Davidson, Y Johnston, C Lodge, J Melissen, ... Place Branding 2 (1), 6-17, 2006 | 74 | 2006 |
| Marketing strategy typologies in Hungary GJ Hooley, J Beracs, K Kolos European Journal of Marketing 27 (11-12), 80-101, 1993 | 65 | 1993 |
| Marketing strategies for the 21st century: lessons from the top Hungarian companies G Hooley, J Beracs Journal of Strategic Marketing 5 (3), 143-165, 1997 | 54 | 1997 |
| Privatisation and sustainable competitive advantage in the emerging economies of Central Europe J Fahy, G Hooley, J Beracs, K Fonfara, V Gabrijan MIR: Management International Review, 407-428, 2003 | 51 | 2003 |
| Magyar felsőoktatás 2016. Stratégiai helyzetértékelés J Berács, A Derényi, P Kádár-Csoboth, G Kováts, I Polónyi, J Temesi NFKK, 2017 | 34 | 2017 |
| Fogyasztói etnocentrizmus: Etnocentrizmus és országeredet-imázs kapcsolata a termékválasztásban J Berács, E Malota Vezetéstudomány-Management and Business Journal 31 (4), 25-38, 2000 | 31 | 2000 |
| A magyar felsőoktatás nemzetköziesedésének folyamata 2 J Berács, E Malota, B Zsótér Tempus Közalapítvány, Budapest, 2011 | 30 | 2011 |
| A fogyasztói etnocentrizmus új koncepcionális modelljének kialakítása és verifikálása E Malota, J Berács Vezetéstudomány 38 (3), 28-39, 2007 | 28 | 2007 |
| Kenesei zs.(2007): marketing alapismeretek A Bauer, J Berács Aula Kiadó, 49, 0 | 27 | |
| Marketing planning in central and Eastern Europe G Hooley, T Cox, D Shipley, J Beracs, K Kolos, K Fonfara, M Marinov Journal of Marketing Management 12 (1-3), 69-82, 1996 | 21 | 1996 |
| The industrial buying process in capitalist and socialist countries P Banting, J Beracs, A Gross Industrial Marketing Management 20 (2), 105-113, 1991 | 19 | 1991 |
