The emergence and development of the technology acceptance model (TAM) G Lala Marketing from Information to Decision, 149-160, 2014 | 106 | 2014 |
Innovation and technology acceptance model (TAM): A theoretical approach. AG FĂDOR Romanian Journal of Marketing, 2014 | 30 | 2014 |
THE CONCEPT OF INNOVATIVENESS IN THE MARKETING LITERATURE. GA LALA, A TĂNASE Analele Universitatii'Eftimie Murgu'Resita. Fascicola II. Studii Economice, 2014 | 7 | 2014 |
Marketing Communications: a conceptual approaches G Lala Marketing From Information to Decision, 199-209, 2011 | 5 | 2011 |
INFLUENCE OF ATTITUDE IN THE PROCESS OF NEW PRODUCT ADOPTION. CASE STUDY: ROMANIAN CONSUMER'S CONTEXT. GA LALA Analele Universitatii'Eftimie Murgu'Resita. Fascicola II. Studii Economice, 2016 | 1 | 2016 |
THE IMPORTANCE OF KNOWLEDGE IN THE CONSUMER'S DECISION MAKING PROCESS. GA LALA Analele Universitatii'Eftimie Murgu'Resita. Fascicola II. Studii Economice, 2016 | 1 | 2016 |
DECISION-MAKING STYLES OF ROMANIAN CONSUMERS LA Gianina Analele Universității ”Eftimie Murgu” Reșița. Fascicola II. Studii Economice …, 2015 | | 2015 |
Consumer Style Inventory (CSI): a review of the literature LA Gianina Annals. Economics Science Series. Timișoara 21, 2015 | | 2015 |
A Theoretical Approach of the concept of learning AG Lala People. Ideas. Experience 3, 2014 | | 2014 |
Towards global economy vs. Romania economy G Tuță, Aneta, Lala, Alina Dreptul la bunăstare – viitorul economiei românești, 2011 | | 2011 |
Marketing between science and innovation G Lala, Alina Dreptul la bunăstare – viitorul economiei românești, 2011 | | 2011 |
Innovation Diffusion and Adoption of New Products GF Lala Marketing From Information to Decision, 134-143, 2010 | | 2010 |