| Marketing strategic: o abordare în perspectiva globalizarii I Dumitru Uranus, 2004 | 48 | 2004 |
| Organizational performance and digitalization in industry 4.0 D Tohanean, T Sorin-George, I Dumitru Journal of Emerging Trends in Marketing and Management 1 (1), 282-288, 2018 | 41 | 2018 |
| Integrating the principles of green marketing by using big data. Good practices M Andronie, DA Gârdan, I Dumitru, IP Gârdan, IE Andronie, C Uță Amfiteatru Economic 21 (50), 258-269, 2019 | 35 | 2019 |
| Marketing communication as a vector of the Romanian small businesses sustainable development IC Popescu, I Dumitru, C Vegheş, C Kailani Amfiteatru Economic 15 (7), 671-686, 2013 | 25 | 2013 |
| The development of a methodological framework of market orientation implementation: a value chain perspective A Pandelica, I Pandelica, I Dumitru Journal of American Academy of Business, Cambridge 14 (2), 285-292, 2009 | 19 | 2009 |
| PARTICULARITIES OF THE COMPETITIVE ENVIRONMENT IN THE BUSINESS TO BUSINESS FIELD. ŞC Căescu, I Dumitru Management & Marketing 6 (2), 2011 | 18 | 2011 |
| What is market orientation and how did it evolve during the time? What do the empiric findings show A Pandelica, I Pandelica, I Dumitru The Business Review Cambridge 13 (238.247), 2009 | 17 | 2009 |
| Touristic SME’s competitiveness in the light of present challenges—a qualitative approach DA Gârdan, I Dumitru, IP Gârdan, CA Paștiu Sustainability 12 (21), 9191, 2020 | 13 | 2020 |
| The value of art in persuasive marketing communication and its sustainable effect on the country of origin A Madan, LD Rosca, I Dumitru, A Canda Sustainability 14 (3), 1228, 2022 | 11 | 2022 |
| Assuming Social Responsibility by Companies through the Exchanges They Perform: A Stakeholders Approach S Boboc, I Dumitru, A Stancu Transformations in Business & Economics 8 (3), 77-92, 2009 | 10 | 2009 |
| Marketing. Aspecte conceptuale şi operaţionale C Bălan Editura ASE, Bucureşti, 2004 | 9 | 2004 |
| Sport events customers’ behavior in the light of hedonic consumption DA Gârdan, IP Gârdan, M Andronie, I Dumitru International Journal of Marketing Studies 12 (3), 26-40, 2020 | 8 | 2020 |
| ETHICAL AND LEGAL ASPECTS OF MARKETING ACTIVITY IN THE FIELD OF DENTAL HEALTHCARE SERVICES. IP Geangu, I Dumitru, D Gardan Contemporary Readings in Law & Social Justice 5 (2), 2013 | 8 | 2013 |
| Romanian food waste analysis I Dumitru, AG Burghiu New Trends in Sustainable Business and Consumption; Editura ASE: Bucharest …, 2019 | 7 | 2019 |
| Entrereneurial Clusters in European Union. A Macroeconomic Comparative Analysis D Ioniţă, I Dumitru, M Constantinescu, Ş Căescu Amfiteatru Economic Journal 17 (38), 93-106, 2015 | 7 | 2015 |
| User-Generated Multimedia Content Impact on the Destination Choice: Five Dimensions of Consumer Experience IP Gardan, A Mauri, I Dumitru, DA Gârdan, SȘ Maican, D Moise Electronics 11 (16), 2570, 2022 | 6 | 2022 |
| Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions A Orîndaru, M Constantinescu, CE Țuclea, ȘC Căescu, MS Florescu, ... Sustainability 12 (17), 7175, 2020 | 5 | 2020 |
| On the mechanism of the label perception: how does labeling change food products customer behavior? I Dumitru, DA Gardan, CA PAȘTIU, AC Muntean, IP Gardan Economic Computation & Economic Cybernetics Studies & Research 55 (2), 2021 | 4 | 2021 |
| The supply chain, a strategic marketing approach I Dumitru, ŞC Căescu Amfiteatru Economic Journal 15 (33), 116-127, 2013 | 4 | 2013 |
| Using Marketing Research in Education Field I Dumitru International Journal of Economic Practices and Theories 3 (2), 87-91, 2013 | 3 | 2013 |
Alin STANCUBucharest University of Economic StudiesVerified email at mk.ase.ro
