| Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses M Mende, ML Scott, J Van Doorn, D Grewal, I Shanks Journal of Marketing Research 56 (4), 535-556, 2019 | 810 | 2019 |
| From nutrients to nurturance: A conceptual introduction to food well-being LG Block, SA Grier, TL Childers, B Davis, JEJ Ebert, S Kumanyika, ... Journal of Public Policy & Marketing 30 (1), 5-13, 2011 | 615 | 2011 |
| The effects of reduced food size and package size on the consumption behavior of restrained and unrestrained eaters ML Scott, SM Nowlis, N Mandel, AC Morales Journal of consumer research 35 (3), 391-405, 2008 | 326 | 2008 |
| “So cute I could eat it up”: Priming effects of cute products on indulgent consumption GY Nenkov, ML Scott Journal of Consumer Research 41 (2), 326-341, 2014 | 267 | 2014 |
| Judging the book by its cover? How consumers decode conspicuous consumption cues in buyer–seller relationships ML Scott, M Mende, LE Bolton Journal of Marketing Research 50 (3), 334-347, 2013 | 240 | 2013 |
| Promoting positive change: Advancing the food well-being paradigm MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ... Journal of Business Research 66 (8), 1211-1218, 2013 | 170 | 2013 |
| Diversity, Equity, and Inclusion (DEI) in the Journal of Consumer Research: A Curation and Research Agenda Z Arsel, D Crockett, ML Scott Journal of Consumer Research 48 (5), 920-933, 2022 | 120 | 2022 |
| Frontline cyborgs at your service: How human enhancement technologies affect customer experiences in retail, sales, and service settings D Grewal, M Kroschke, M Mende, AL Roggeveen, ML Scott Journal of Interactive Marketing 51 (1), 9-25, 2020 | 118 | 2020 |
| The role of accent standardness in message preference and recall AC Morales, ML Scott, EA Yorkston Journal of advertising 41 (1), 33-46, 2012 | 104 | 2012 |
| Expanding the lens of food well-being: An examination of contemporary marketing, policy, and practice with an eye on the future ML Scott, B Vallen Journal of Public Policy & Marketing 38 (2), 127-135, 2019 | 88 | 2019 |
| Reimagining marketing strategy: driving the debate on grand challenges K de Ruyter, DI Keeling, K Plangger, M Montecchi, ML Scott, DW Dahl Journal of the Academy of Marketing Science 50 (1), 13-21, 2022 | 74 | 2022 |
| The COVID-19 pandemic at the intersection of marketing and public policy ML Scott, KD Martin, JL Wiener, PS Ellen, S Burton Journal of Public Policy & Marketing 39 (3), 257-265, 2020 | 71 | 2020 |
| The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes JA Hoegg, ML Scott, AC Morales, DW Dahl Journal of Consumer Psychology 24 (1), 70-78, 2014 | 69 | 2014 |
| The marketing of love: How attachment styles affect romantic consumption journeys M Mende, ML Scott, AM Garvey, LE Bolton Journal of the Academy of Marketing Science 47, 255-273, 2019 | 65 | 2019 |
| Activating consumers for better service coproduction outcomes through eustress: the interplay of firm-assigned workload, service literacy, and organizational support M Mende, ML Scott, MJ Bitner, AL Ostrom Journal of Public Policy & Marketing 36 (1), 137-155, 2017 | 64 | 2017 |
| The quest for eating right: Advancing food well-being MG Bublitz, LA Peracchio, AR Andreasen, J Kees, B Kidwell, EG Miller, ... Journal of Research for Consumers, 1, 2011 | 62 | 2011 |
| The effect of goal specificity on consumer goal reengagement ML Scott, SM Nowlis Journal of Consumer Research 40 (3), 444-459, 2013 | 59 | 2013 |
| Getting personal in public!? How consumers respond to public personalized advertising in retail stores NJ Hess, CM Kelley, ML Scott, M Mende, JH Schumann Journal of Retailing 96 (3), 344-361, 2020 | 50 | 2020 |
| May the force be with you: Expanding the scope for marketing research as a force for good in a sustainable world M Mende, ML Scott Journal of Public Policy & Marketing 40 (2), 116-125, 2021 | 43 | 2021 |
| The effect of lifestyle-based depletion on teen consumer behavior DY Montoya, ML Scott Journal of Public Policy & Marketing 32 (1), 82-96, 2013 | 40 | 2013 |
Martin MendeJim Moran Professor of Business Administration, Rockwood School of Marketing, Florida State Univ.Adresă de e-mail confirmată pe fsu.edu
