Florina Pinzaru
Florina Pinzaru
National University of Political Studies and Public Administration SNSPA, Bucharest, Romania
Verified email at facultateademanagement.ro - Homepage
Title
Cited by
Cited by
Year
Millennials at work: Investigating the specificity of generation Y versus other generations
F Pînzaru, EM VĂTĂMĂNESCU, A Mitan, R SĂVULESCU, A VIȚELAR, ...
Management Dynamics in the Knowledge Economy 4 (2), 173-192, 2016
1122016
Word-of-mouth generation and brand communication strategy: Findings from an experimental study explored with PLS-SEM
AG Andrei, A Zait, EM Vătămănescu, F Pînzaru
Industrial Management & Data Systems, 2017
432017
University governance as a strategic driving force
C Bratianu, F Pinzaru
European Conference on Management, Leadership & Governance, 28, 2015
402015
Converging sustainable entrepreneurship and the contemporary marketing practices. An insight into romanian start-ups
CV Hapenciuc, F Pînzaru, EM Vătămănescu, P Stanciu
Amfiteatru Economic Journal 17 (40), 938-954, 2015
312015
The influence of competitiveness on SMEs internationalization effectiveness. Online versus offline business networking
EM Vătămănescu, AG Andrei, L Nicolescu, F Pînzaru, A Zbuchea
Information Systems Management 34 (3), 205-219, 2017
272017
Challenges for the university intellectual capital in the knowledge economy
C Bratianu, F Pinzaru
Management Dynamics in the Knowledge Economy 3 (4), 609, 2015
252015
INVESTIGATING SMES SUSTAINABILITY WITH PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELLING.
EM Vatamanescu, F Pinzaru, AG Andrei, A Zbuchea
Transformations in Business & Economics 15 (3), 2016
232016
Generation Y Students: Using Facebook for Communicating with University Staff and Professors
F Pînzaru, A Mitan
Management Dynamics in the Knowledge Economy 1 (2), 221, 2013
212013
SUSTAINABILITY IN RELATIONSHIP MARKETING: AN EXPLORATORY MODEL FOR THE INDUSTRIAL FIELD.
T Păduraru, EM Vătămănescu, AG Andrei, F Pinzaru, A Zbuchea, ...
Environmental Engineering & Management Journal (EEMJ) 15 (7), 2016
192016
NEW PRACTICES IN MARKETING TO GENERATION Y. PRODUCT PLACEMENT IN ROMANIAN POP MUSIC VIDEOS.
F Pinzaru, R Savulescu, A Mitan
International Journal of Academic Research 5 (4), 2013
172013
Tailoring CSR strategy to company size?
A Zbuchea, F Pînzaru
Management Dynamics in the Knowledge Economy 5 (3), 415-437, 2017
162017
Sustainable knowledge management and its impact on the performances of biotechnology organizations
A Zbuchea, F Pînzaru, M Busu, SO Stan, A Bârgăoanu
Sustainability 11 (2), 359, 2019
152019
Investigating the online social network development through the Five Cs Model of Similarity: The Facebook case
EM Vătămănescu, AG Andrei, F Pinzaru
Information Technology & People, 2018
152018
Recruiting and motivating millennials: empirical insights for managers
F Pinzaru, A Mihalcea, A Zbuchea
Proceeding of the 11th International Management Conference „The role of …, 2017
142017
From conjunctural urban storytelling to city branding: An empirical model for Bucharest
FM Pînzaru
Management Research and Practice 4 (2), 44-44, 2012
142012
The Impact of Relational Capital on SMES Internationalization. Leveraging Versus Offline Business Networking
EM Vatamanescu, A Zbuchea, F Pînzaru, AG Andrei
European Conference on Knowledge Management, 926, 2016
132016
Manual de marketing: principii de clasice şi practici actuale
F Pînzaru
C.H. Beck, 2009
13*2009
Knowledge management in the sharing economy
EM Vătămănescu, FM Pînzaru
Cross-Sectoral Insights into the Future of Competitive Advantage, Svizzera, 2018
122018
Ghid esential de promovare
A Zbuchea, F Pînzaru, C Galalae, A Mitan
Tritonic, 2015
122015
Knowledge transfer from business to public administration in Smart City Development
F Pînzaru, A Zbuchea, A Vitelar
Proceedings of the 19th Conference in Knowledge Management 2, 700-707, 2018
112018
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Articles 1–20