Florina Pinzaru
Florina Pinzaru
National University of Political Studies and Public Administration SNSPA, Bucharest, Romania
Verified email at facultateademanagement.ro - Homepage
Title
Cited by
Cited by
Year
Millennials at work: Investigating the specificity of generation Y versus other generations
F Pīnzaru, EM VĂTĂMĂNESCU, A Mitan, R SĂVULESCU, A VIȚELAR, ...
Management Dynamics in the Knowledge Economy 4 (2), 173-192, 2016
1002016
Word-of-mouth generation and brand communication strategy: Findings from an experimental study explored with PLS-SEM
AG Andrei, A Zait, EM Vătămănescu, F Pīnzaru
Industrial Management & Data Systems, 2017
412017
University governance as a strategic driving force
C Bratianu, F Pinzaru
European Conference on Management, Leadership & Governance, 28, 2015
322015
Converging sustainable entrepreneurship and the contemporary marketing practices. An insight into romanian start-ups
CV Hapenciuc, F Pīnzaru, EM Vătămănescu, P Stanciu
Amfiteatru Economic Journal 17 (40), 938-954, 2015
312015
The influence of competitiveness on SMEs internationalization effectiveness. Online versus offline business networking
EM Vătămănescu, AG Andrei, L Nicolescu, F Pīnzaru, A Zbuchea
Information Systems Management 34 (3), 205-219, 2017
242017
Challenges for the university intellectual capital in the knowledge economy
C Bratianu, F Pinzaru
Management Dynamics in the Knowledge Economy 3 (4), 609, 2015
222015
INVESTIGATING SMES SUSTAINABILITY WITH PARTIAL LEAST SQUARES STRUCTURAL EQUATION MODELLING.
EM Vatamanescu, F Pinzaru, AG Andrei, A Zbuchea
Transformations in Business & Economics 15 (3), 2016
212016
Generation Y Students: Using Facebook for Communicating with University Staff and Professors
F Pīnzaru, A Mitan
Management Dynamics in the Knowledge Economy 1 (2), 221, 2013
202013
NEW PRACTICES IN MARKETING TO GENERATION Y. PRODUCT PLACEMENT IN ROMANIAN POP MUSIC VIDEOS.
F Pinzaru, R Savulescu, A Mitan
International Journal of Academic Research 5 (4), 2013
202013
SUSTAINABILITY IN RELATIONSHIP MARKETING: AN EXPLORATORY MODEL FOR THE INDUSTRIAL FIELD.
T Păduraru, EM Vătămănescu, AG Andrei, F Pinzaru, A Zbuchea, ...
Environmental Engineering & Management Journal (EEMJ) 15 (7), 2016
192016
Sustainable knowledge management and its impact on the performances of biotechnology organizations
A Zbuchea, F Pīnzaru, M Busu, SO Stan, A Bārgăoanu
Sustainability 11 (2), 359, 2019
152019
Investigating the online social network development through the Five Cs Model of Similarity: The Facebook case
EM Vătămănescu, AG Andrei, F Pinzaru
Information Technology & People, 2018
152018
Recruiting and motivating millennials: empirical insights for managers
F Pinzaru, A Mihalcea, A Zbuchea
Proceeding of the 11th International Management Conference „The role of …, 2017
142017
From conjunctural urban storytelling to city branding: An empirical model for Bucharest
FM Pīnzaru
Management Research and Practice 4 (2), 44-44, 2012
142012
Tailoring CSR strategy to company size?
A Zbuchea, F Pīnzaru
Management Dynamics in the Knowledge Economy 5 (3), 415-437, 2017
132017
Knowledge Management in the Sharing Economy
EM Vătămănescu, FM Pīnzaru
Springer, s, 2017
132017
The Impact of Relational Capital on SMES Internationalization. Leveraging Versus Offline Business Networking
EM Vatamanescu, A Zbuchea, F Pīnzaru, AG Andrei
European Conference on Knowledge Management, 926, 2016
112016
Ghid esential de promovare
A Zbuchea, F Pīnzaru, C Galalae, A Mitan
Tritonic, 2015
112015
Manual de marketing: principii de clasice şi practici actuale
F Pīnzaru
C.H. Beck, 2009
11*2009
M-commerce–Facts and Forecasts. A Comparative Analysis within a Triad Framework: India, Romania, and the United States
A Zbuchea, M Vatamanescu, F Pinzaru
Management Dynamics in the Knowledge Economy 4 (3), 387-408, 2016
102016
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Articles 1–20