| Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry ICL Ng, R Maull, N Yip European management journal 27 (6), 377-387, 2009 | 452 | 2009 |
| Does firm size matter? Evidence on the impact of the green innovation strategy on corporate financial performance in the automotive sector WL Lin, JH Cheah, M Azali, JA Ho, N Yip Journal of Cleaner Production 229, 974-988, 2019 | 216 | 2019 |
| Outcome-based contracts as new business model: The role of partnership and value-driven relational assets ICL Ng, DX Ding, N Yip Industrial Marketing Management 42 (5), 730-743, 2013 | 213 | 2013 |
| The adoption of technological innovations in a B2B context and its impact on firm performance: An ethical leadership perspective WL Lin, N Yip, JA Ho, M Sambasivan Industrial Marketing Management 89, 61-71, 2020 | 135 | 2020 |
| An extended fuzzy-AHP approach for the evaluation of green product designs HK Chan, X Wang, GRT White, N Yip IEEE Transactions on Engineering Management 60 (2), 327-339, 2012 | 122 | 2012 |
| Eight challenges of servitisation for the configuration, measurement and management of organisations SS Nudurupati, D Lascelles, G Wright, N Yip Journal of Service Theory and Practice 26 (6), 745-763, 2016 | 69 | 2016 |
| Academic engagement as knowledge co-production and implications for impact: Evidence from Knowledge Transfer Partnerships F Rossi, A Rosli, N Yip Journal of Business Research 80, 1-9, 2017 | 67 | 2017 |
| Identifying risk and its impact on contracting through a benefit based-model framework in business to business contracting: case of the defence industry ICL Ng, N Yip | 62 | 2009 |
| Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity WL Lin, JA Ho, M Sambasivan, N Yip, AB Mohamed Technological Forecasting and Social Change 171, 120946, 2021 | 56 | 2021 |
| The long-term impact of engaged scholarship: how do SMEs capitalise on their engagement with academics to explore new opportunities? A Rosli, M De Silva, F Rossi, N Yip International Small Business Journal, 2018 | 43 | 2018 |
| Effect of green innovation strategy on firm‐idiosyncratic risk: A competitive action perspective WL Lin, AB Mohamed, M Sambasivan, N Yip Business Strategy and the Environment 29 (3), 886-901, 2020 | 33 | 2020 |
| Comparing service quality in public vs private distance education institutions: evidence based on Malaysia FS Hamid, YIP Nick Turkish Online Journal of Distance Education 20 (1), 17-34, 2019 | 28 | 2019 |
| E-commerce platform acceptance: Suppliers, retailers, and consumers E Lacka, HK Chan, N Yip Springer, 2014 | 21 | 2014 |
| Eight challenges of the servitization SS Nudurupati, D Lascelles, N Yip, FT Chan Proceedings of the Spring Servitization Conference 2013, 8-14, 2013 | 20 | 2013 |
| Does affective evaluation matter for the success of university-industry collaborations? A sentiment analysis of university-industry collaborative project reports M De Silva, F Rossi, NKT Yip, A Rosli Technological Forecasting and Social Change 163, 120473, 2021 | 18 | 2021 |
| Towards a benefit-based framework for understanding B2B services and its impact on contract and capability ICL Ng, L Guo, J Scott, N Yip | 16 | 2008 |
| Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance MT Hoque, P Nath, MF Ahammad, N Tzokas, N Yip Journal of Business Research 144, 1007-1023, 2022 | 15 | 2022 |
| Revealing the effect of acculturation process on e-commerce acceptance: The case of intra-European acculturation E Lacka, NKT Yip Industrial Management & Data Systems 118 (6), 1251-1265, 2018 | 12 | 2018 |
| Making qualitative decisions from quantitative cues: Understanding the customers’ willingness to pay NKT Yip Journal of Revenue and Pricing Management 11, 562-566, 2012 | 12 | 2012 |
| Theoretical foundations in the pricing of intermediating services: The case of payments via mobile phones ICL Ng, NKT Yip Journal of revenue and pricing management 9, 217-227, 2010 | 12 | 2010 |
Irene C L NgProfessor of Marketing and Service SystemsAdresă de e-mail confirmată pe warwick.ac.uk
