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dr. habil. Monika-Anetta Alt
dr. habil. Monika-Anetta Alt
Associate professor of Marketing, Babes-Bolyai University Cluj-Napoca
Adresă de e-mail confirmată pe econ.ubbcluj.ro
Titlu
Citat de
Citat de
Anul
The impact of social media influencers on travel decisions: The role of trust in consumer decision journey
RA Pop, Z Săplăcan, DC Dabija, MA Alt
Current Issues in Tourism 25 (5), 823-843, 2022
5242022
Social media goes green—The impact of social media on green cosmetics purchase motivation and intention
RA Pop, Z Săplăcan, MA Alt
Information 11 (9), 447, 2020
2042020
Do digital natives use mobile payment differently than digital immigrants? A comparative study between Generation X and Z?
I Agárdi, MA Alt
Electronic Commerce Research, 2022
622022
Banking with a chatbot–A study on technology acceptance
MA Alt, I Vizeli, Z Săplăcan
Studia Universitatis Babes-Bolyai Oeconomica 66 (1), 13-35, 2021
402021
Digital touchpoints and multichannel segmentation approach in the life insurance industry
A Mónika-Anetta, S Zsuzsa, B Botond, NB Zsolt
International Journal of Retail & Distribution Management, 2021
302021
Marketingul serviciilor: Ramuri și domenii prestatoare
A Vorzsak, CM Pop, N Paina, CV Nistor, A Chiș, A Nedelea, S Cosma, ...
Alma Mater Cluj-Napoca, 2006
27*2006
USING THE THEORY OF TECHNOLOGY ACCEPTANCE MODEL TO EXPLAIN TEENAGERS’ADOPTION OF SMARTPHONES IN TRANSYLVANIA
AM Anetta, PÂ Zsuzsa, S LÂszló
Studia UBB Negotia, 3-19, 2012
132012
Managerial framework for bank advertising
MA Alt, Z Săplăcan, J Berács
International Journal of Bank Marketing 37 (7), 1547-1565, 2019
122019
Godfather Management? The Role of Leaders in Changing Organizational Culture in Transition Economies: A Hungarian-Romanian Comparison.
B Heidrich, MA Alt
Management (18544223) 4 (4), 2009
102009
Identifying relevant segments of potential banking chatbot users based on technology adoption behavior
MA Alt, V Ibolya
Market-TrŸičte 33 (2), 165-183, 2021
92021
NFC m-payment as a driver for customer loyalty towards retailers amongst Generation Z
MA Alt, I Agárdi
International Journal of Retail & Distribution Management, 2022
82022
Social Responsibility in Bank Communication with Customers before the Economic Crisis–the case of Swiss franc loans in Hungary and Romania
MA Alt, Z Săplăcan, J Berács
Journal of East European Management Studies, 289-317, 2017
82017
Harmony-oriented retail innovations and financial performance
MA Alt, Z Berezvai, I Agárdi
European Journal of Innovation Management 24 (4), 1379-1399, 2021
72021
How do loss aversion and technology acceptance affect life insurance demand?
BZ Nagy, MA Alt, B Benedek, Z Săplăcan
Applied Economics Letters 27 (12), 977-981, 2020
72020
Are bank advertisement appeals adapted to local culture? Lessons from multinational banks present in Romania and Hungary
MA Alt, Z Săplăcan
European Journal of International Management 13 (4), 533-552, 2019
72019
Retail marketing instruments–an analytic approach
APDSD Cristian, DAPDS Ioana, N Abrudan, LPDAM Anetta
Revista Tinerilor Economisti (The Young Economists Journal) 1 (13S), 85-96, 2009
72009
A mobiltárca elfogadásának generációs különbségei: az X és Z generáció összehasonlítása
I Agárdi, MA Alt
Statisztikai Szemle 99 (11), 1049-1079, 2021
52021
A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben
I Agárdi, MA Alt, Z Berezvai
Közgazdasági Szemle 64 (7-8), 805-822, 2017
52017
The economic crisis, an opportunity for retailers in Romania
DC Dabija, MA Alt
52012
Message strategies in effective advertisements
MA Alt, Z Saplacan, E Veres
The Proceedings of the International Conference" Marketing-from Information …, 2014
42014
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