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dr. habil. Monika-Anetta Alt
dr. habil. Monika-Anetta Alt
Associate professor of Marketing, Babes-Bolyai University Cluj-Napoca
Adresă de e-mail confirmată pe econ.ubbcluj.ro
Titlu
Citat de
Citat de
Anul
The impact of social media influencers on travel decisions: The role of trust in consumer decision journey
RA Pop, Z Săplăcan, DC Dabija, MA Alt
Current Issues in Tourism 25 (5), 823-843, 2022
1532022
Social media goes green—The impact of social media on green cosmetics purchase motivation and intention
RA Pop, Z Săplăcan, MA Alt
Information 11 (9), 447, 2020
542020
Marketingul serviciilor: Ramuri și domenii prestatoare
A Vorzsak, CM Pop, N Paina, CV Nistor, A Chiș, A Nedelea, S Cosma, ...
Alma Mater Cluj-Napoca, 2006
29*2006
USING THE THEORY OF TECHNOLOGY ACCEPTANCE MODEL TO EXPLAIN TEENAGERS'ADOPTION OF SMARTPHONES IN TRANSYLVANIA.
AM Anetta, PÂ Zsuzsa, S LÂszló
Studia Universitatis Babes-Bolyai, Negotia 57 (1), 2012
132012
Digital touchpoints and multichannel segmentation approach in the life insurance industry
A Mónika-Anetta, S Zsuzsa, B Botond, NB Zsolt
International Journal of Retail & Distribution Management, 2021
122021
Godfather Management? The Role of Leaders in Changing Organizational Culture in Transition Economies: A Hungarian-Romanian Comparison.
B Heidrich, MA Alt
Management (18544223) 4 (4), 2009
112009
Retail marketing instruments–an analytic approach
APDSD Cristian, DAPDS Ioana, N Abrudan, LPDAM Anetta
Revista Tinerilor Economisti (The Young Economists Journal) 1 (13S), 85-96, 2009
92009
Managerial framework for bank advertising
MA Alt, Z Săplăcan, J Berács
International Journal of Bank Marketing 37 (7), 1547-1565, 2019
62019
How do loss aversion and technology acceptance affect life insurance demand?
BZ Nagy, MA Alt, B Benedek, Z Săplăcan
Applied Economics Letters 27 (12), 977-981, 2020
52020
Are bank advertisement appeals adapted to local culture? Lessons from multinational banks present in Romania and Hungary
MA Alt, Z Săplăcan
European Journal of International Management 13 (4), 533-552, 2019
52019
Social Responsibility in Bank Communication with Customers before the Economic Crisis–the case of Swiss franc loans in Hungary and Romania
MA Alt, Z Săplăcan, J Berács
Journal of East European Management Studies, 289-317, 2017
52017
The economic crisis, an opportunity for retailers in Romania
DC Dabija, MA Alt
52012
BANKING WITH A CHATBOT-A STUDY ON TECHNOLOGY ACCEPTANCE.
MA Alt, I Vizeli, Z Săplăcan
Studia Universitatis Babes-Bolyai, Oeconomica 66 (1), 2021
42021
Harmony-oriented retail innovations and financial performance
MA Alt, Z Berezvai, I Agárdi
European Journal of Innovation Management, 2020
42020
Message strategies in effective advertisements
MA Alt, Z Saplacan, E Veres
The Proceedings of the International Conference" Marketing-from Information …, 2014
42014
Consumers perception of retail formats–diachronic research in Romania
DC Dabija, NA Pop, MA Alt, CM Pelau
Bauer A., Agardi I., Conference Proceedings of the, 374-380, 2010
42010
Studiu privind aplicarea marketingului în comerțul cu amănuntul
MA Alt
42009
A nemzetközi diverzifikáció, az innováció és a teljesítmény kapcsolata az európai élelmiszer-kiskereskedelemben
I Agárdi, MA Alt, Z Berezvai
Közgazdasági Szemle 64 (7-8), 805-822, 2017
32017
Romanian cheese market segmentation
A Mónika-Anetta
The Proceedings of the International Conference" Marketing-from Information …, 2012
32012
Should we segment the mobile phone market in case of the Romanian teenagers?
MA Alt, Z Pál
The Proceedings of the International Conference" Marketing-from Information …, 2011
32011
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