| Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay G Li, G Li, Z Kambele Journal of business research 65 (10), 1516-1522, 2012 | 619 | 2012 |
| Consumers' willingness to adopt and use WeChat wallet: An empirical study in South Africa ED Matemba, G Li Technology in Society 53, 55-68, 2018 | 197 | 2018 |
| Understanding service quality in a virtual travel community environment S Elliot, G Li, C Choi Journal of Business Research 66 (8), 1153-1160, 2013 | 171 | 2013 |
| The role of product originality, usefulness and motivated consumer innovativeness in new product adoption intentions G Li, R Zhang, C Wang Journal of Product Innovation Management 32 (2), 214-223, 2015 | 145 | 2015 |
| Perceived online community support, member relations, and commitment: Differences between posters and lurkers X Yang, G Li, SS Huang Information & management 54 (2), 154-165, 2017 | 137 | 2017 |
| Relationship value based on customer equity influences on online group-buying customer loyalty R Zhang, G Li, Z Wang, H Wang Journal of Business Research 69 (9), 3820-3826, 2016 | 84 | 2016 |
| Factors influencing the popularity of customer-generated content in a company-hosted online co-creation community: A social capital perspective X Yang, G Li Computers in Human Behavior 64, 760-768, 2016 | 80 | 2016 |
| Effect of short video ads on sales through social media: the role of advertisement content generators J Ge, Y Sui, X Zhou, G Li International Journal of Advertising 40 (6), 870-896, 2021 | 62 | 2021 |
| A cross-cultural validation of the web usage-related lifestyle scale: An empirical investigation in china Q Ye, G Li, B Gu Electronic commerce research and applications 10 (3), 304-312, 2011 | 46 | 2011 |
| Biodegradable hollow mesoporous organosilica nanotheranostics (HMON) for multi-mode imaging and mild photo-therapeutic-induced mitochondrial damage on gastric cancer W Guo, Z Chen, J Chen, X Feng, Y Yang, H Huang, Y Liang, G Shen, ... Journal of nanobiotechnology 18, 1-18, 2020 | 45 | 2020 |
| Effects of social capital and community support on online community members' intention to create user-generated content G Li, X Yang, S Huang California State University, 2014 | 45 | 2014 |
| Travelers’ information-seeking behaviors Z Kambele, G Li, Z Zhou Journal of Travel & Tourism Marketing 32 (1-2), 141-152, 2015 | 41 | 2015 |
| Firm performance and marketing analytics in the Chinese context: A contingency model X Liang, G Li, H Zhang, E Nolan, F Chen Journal of Business Research 141, 589-599, 2022 | 29 | 2022 |
| Cooperative NOMA with incremental relaying: Performance analysis and optimization G Li, D Mishra, H Jiang IEEE Transactions on Vehicular Technology 67 (11), 11291-11295, 2018 | 29 | 2018 |
| Hydrophobic IR780 loaded sericin nanomicelles for phototherapy with enhanced antitumor efficiency L Deng, W Guo, G Li, Y Hu, LM Zhang International journal of pharmaceutics 566, 549-556, 2019 | 28 | 2019 |
| Electronic word-of-mouth in B2C virtual communities: An empirical study from CTrip. com G Li, S Elliot, C Choi Journal of Global Academy of Marketing 20 (3), 262-268, 2010 | 27 | 2010 |
| Consumers' stickiness to mobile payment applications: An empirical study of WeChat wallet ED Matemba, G Li, BJ Maiseli Journal of Database Management (JDM) 29 (3), 43-66, 2018 | 25 | 2018 |
| Utilising enterprise social media for product innovation: The role of market orientation M Mpandare, G Li Sustainability 12 (9), 3913, 2020 | 24 | 2020 |
| Knowledge sharing behavior in learning online communities: A social capital perspective GX Li, YJ Li 2010 IEEE International Conference on Management of Innovation & Technology …, 2010 | 23 | 2010 |
| Channel-aware power allocation and decoding order in overlay cognitive NOMA networks G Li, D Mishra, H Jiang IEEE Transactions on Vehicular Technology 69 (6), 6511-6524, 2020 | 22 | 2020 |
