| Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay G Li, G Li, Z Kambele Journal of Business Research 65 (10), 1516-1522, 2012 | 572 | 2012 |
| Understanding service quality in a virtual travel community environment S Elliot, G Li, C Choi Journal of Business Research 66 (8), 1153-1160, 2013 | 162 | 2013 |
| The role of product originality, usefulness and motivated consumer innovativeness in new product adoption intentions G Li, R Zhang, C Wang Journal of Product Innovation Management 32 (2), 214-223, 2015 | 130 | 2015 |
| Perceived online community support, member relations, and commitment: Differences between posters and lurkers X Yang, G Li, SS Huang Information & Management 54 (2), 154-165, 2017 | 127 | 2017 |
| Relationship value based on customer equity influences on online group-buying customer loyalty R Zhang, G Li, Z Wang, H Wang Journal of Business Research 69 (9), 3820-3826, 2016 | 78 | 2016 |
| Factors influencing the popularity of customer-generated content in a company-hosted online co-creation community: a social capital perspective X Yang, G Li Computers in Human Behavior 64, 760-768, 2016 | 75 | 2016 |
| A cross-cultural validation of the web usage-related lifestyle scale: An empirical investigation in China Q Ye, G Li, B Gu Electronic Commerce Research and Applications 10 (3), 304-312, 2011 | 43 | 2011 |
| EFFECTS OF SOCIAL CAPITAL AND COMMUNITY SUPPORT ON ONLINE COMMUNITY MEMBERS'INTENTION TO CREATE USER-GENERATED CONTENT G Li, X Yang Journal of Electronic Commerce Research 15 (3), 190, 2014 | 42 | 2014 |
| Travelers’ information-seeking behaviors Z Kambele, G Li, Z Zhou Journal of Travel & Tourism Marketing 32 (1-2), 141-152, 2015 | 39 | 2015 |
| Electronic word-of-mouth in B2C virtual communities: An empirical study from CTrip. com G Li, S Elliot, C Choi Journal of Global Academy of Marketing 20 (3), 262-268, 2010 | 27 | 2010 |
| Payment willingness for VIP subscription in social networking sites G Li, H Liu, G Li Journal of Business Research 67 (10), 2179-2184, 2014 | 21 | 2014 |
| Knowledge sharing behavior in learning online communities: A social capital perspective GX Li, YJ Li Management of Innovation and Technology (ICMIT), 2010 IEEE International …, 2010 | 20 | 2010 |
| Exploring social commerce adoption in China: A uses and gratification perspective X Yang, G Li Management Science & Engineering (ICMSE), 2014 International Conference on …, 2014 | 19 | 2014 |
| The role of task-fit in employees' adoption of IT in Chinese hotels Z Zhou, G Li, T Lam Journal of Human Resources in Hospitality & Tourism 8 (1), 96-105, 2008 | 16 | 2008 |
| Social Embeddedness and Customer-Generated Content: The Moderation Effect of Employee Participation G Li, X Yang, W Xu, Y Zhu Journal of Electronic Commerce Research 18 (3), 245, 2017 | 6 | 2017 |
| Profiling internet shoppers and non-shoppers in Mainland China: Online experience, computer capacity, and web-usage-related lifestyle G Li Management Science and Engineering, 2009. ICMSE 2009. International …, 2009 | 5 | 2009 |
| Understanding cybercafés users behavior in mainland China: an exploratory study W Shang, G Li, O Arogundade, X Jiang | 3 | 2010 |
| Customer-generated content in company social media platform: How social network works? G Li, X Yang, W Xu, Y Zhu Management of Innovation and Technology (ICMIT), 2016 IEEE International …, 2016 | | 2016 |
| 4 Personal Objectives and the Impact of Internet Caf é s in China FJ Proenza, W Shang, G Li, J Hao, OT Arogundade, MS Hagger Public Access ICT Across Cultures: Diversifying Participation in the Network …, 2015 | | 2015 |
| IMPACTS OF RELATIONSHIP VALUE ON LOYALTY OF ONLINE GROUP-BUYING CUSTOMER IN CHINA R Zhang, G Li, Z Sun, Y Liu 2014 Global Marketing Conference at Singapore, 284-301, 2014 | | 2014 |
