Johanna Gummerus

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Veronica LiljanderHankenVerified email at hanken.fi
Catharina von KoskullAssociate professor, University of VaasaVerified email at uva.fi
Christian GrönroosProfessor of Service and Relationship Marketing, Hanken School of Economics FinlandVerified email at hanken.fi
Allard VAN RIELFull Professor of Service Innovation Management, Hasselt University, UHasseltVerified email at uhasselt.be
Hannele Kauppinen-RäisänenUniversity of Helsinki, Department of Economics and Management, ORCHID: 0000-0001-5341-2533Verified email at helsinki.fi
Per SkålénProfessor of Business Administration, Karlstad UniversityVerified email at kau.se
Minna PuraPhD, Lecturer, Laurea University of Applied SciencesVerified email at laurea.fi
Peter MagnussonProfessor, Karlstad University, Service Research CenterVerified email at kau.se
Christian KowalkowskiProfessor of Industrial Marketing, Director of CBMI, Linköping UniversityVerified email at liu.se
Michaela LipkinHanken School of EconomicsVerified email at student.hanken.fi
Magnus SöderlundProfessor of Marketing, Stockholm School of Economics, SwedenVerified email at hhs.se
Professor Deirdre OLoughlinProfessor of MarketingVerified email at ul.ie
Carol KelleherUniversity College CorkVerified email at ucc.ie
Lisa PeñalozaKedge Business SchoolVerified email at kedgebs.com
Suvi NenonenProfessor, Stockholm School of EconomicsVerified email at hhs.se
Alexey SklyarAssistant Professor, Linköping UniversityVerified email at liu.se
Maria SääksjärviAssociate Professor of Marketing, BIVerified email at bi.no
Helene CristiniProfessor of International Relations Theory and Business Ethics, International University of MonacoVerified email at monaco.edu
Kristina HeinonenProfessor, Hanken School of Economics, Helsinki, FinlandVerified email at hanken.fi
Gustav MedbergResearcher and Lecturer, Hanken School of Economics, Helsinki, FinlandVerified email at hanken.fi

Johanna Gummerus

Professor of Marketing, Hanken School of Economics

Verified email at hanken.fi - Homepage

Service Marketing Innovation Social media marketing advertising consumer behavior


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Customer engagement in a Facebook brand community J Gummerus, V Liljander, E Weman, M Pihlström Management Research Review 35 (9), 857-877, 2012	1729	2012
The service revolution and its marketing implications: service logic vs service-dominant logic C Grönroos, J Gummerus Managing service quality 24 (3), 206-229, 2014	914	2014
Technology readiness and the evaluation and adoption of self-service technologies V Liljander, F Gillberg, J Gummerus, A Van Riel Journal of Retailing and Consumer Services 13 (3), 177-191, 2006	794	2006
Value creation processes and value outcomes in marketing theory: strangers or siblings? J Gummerus Marketing theory 13 (1), 19-46, 2013	755	2013
Exploring value propositions and service innovation: a service-dominant logic study P Skålén, J Gummerus, C Von Koskull, PR Magnusson Journal of the academy of marketing science 43, 137-158, 2015	754	2015
Customer loyalty to content‐based Web sites: the case of an online health‐care service J Gummerus, V Liljander, M Pura, A Van Riel Journal of services Marketing 18 (3), 175-186, 2004	744	2004
The impact of storytelling on the consumer brand experience: The case of a firm-originated story A Lundqvist, V Liljander, J Gummerus, A Van Riel Journal of brand management 20, 283-297, 2013	574	2013
Context and mobile services' value-in-use J Gummerus, M Pihlström Journal of retailing and consumer services 18 (6), 521-533, 2011	289	2011
Young consumers’ responses to suspected covert and overt blog marketing V Liljander, J Gummerus, M Söderlund Internet Research 25 (4), 610-632, 2015	206	2015
Guest editorial: relationship marketing–past, present and future J Gummerus, C von Koskull, C Kowalkowski Journal of services marketing 31 (1), 1-5, 2017	181	2017
Remembered eating experiences described by the self, place, food, context and time H Kauppinen‐Räisänen, J Gummerus, K Lehtola British Food Journal 115 (5), 666-685, 2013	177	2013
Private bloggers' motivations to produce content–a gratifications theory perspective M Sepp, V Liljander, J Gummerus Journal of Marketing Management 27 (13-14), 1479-1503, 2011	144	2011
The new wave of luxury: The meaning and value of luxury to the contemporary consumer H Kauppinen-Räisänen, J Gummerus, C von Koskull, H Cristini Qualitative Market Research: An International Journal 22 (3), 229-249, 2019	100	2019
The role of brand images in consumer practices: uncovering embedded brand strength A Rindell, O Korkman, J Gummerus Journal of Product & Brand Management 20 (6), 440-446, 2011	85	2011
Technology in use–characterizing customer self-service devices (SSDS) J Gummerus, M Lipkin, A Dube, K Heinonen Journal of Services Marketing 33 (1), 44-56, 2019	78	2019
Game-changers: dynamic capabilities’ influence on service ecosystems S Nenonen, J Gummerus, A Sklyar Journal of Service Management 29 (4), 569-592, 2018	76	2018
Do ethical social media communities pay off? An exploratory study of the ability of Facebook ethical communities to strengthen consumers’ ethical consumption behavior J Gummerus, V Liljander, R Sihlman Journal of Business Ethics 144, 449-465, 2017	75	2017
Re‐investigating the nature of tangibility/intangibility and its influence on consumer experiences K Hellén, J Gummerus Journal of Service Management 24 (2), 130-150, 2013	72	2013
E‐services as resources in customer value creation: A service logic approach J Gummerus Managing Service Quality: An International Journal 20 (5), 425-439, 2010	71	2010
Am I worth it? Gifting myself with luxury H Kauppinen-Räisänen, J Gummerus, C von Koskull, Å Finne, A Helkkula, ... Journal of fashion Marketing and Management 18 (2), 112-132, 2014	61	2014

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