| Consumers’ behavior concerning sustainable packaging: An exploratory study on Romanian consumers G Orzan, AF Cruceru, CT Bălăceanu, RG Chivu Sustainability 10 (6), 1787, 2018 | 189 | 2018 |
| Sustainable supply chain management strategy influence on supply chain management functions in the oil and gas distribution industry MS Florescu, EG Ceptureanu, AF Cruceru, SI Ceptureanu Energies 12 (9), 1632, 2019 | 49 | 2019 |
| An empirical study of promoting different kinds of events through various social media networks websites D Moise, AF Cruceru Procedia-Social and Behavioral Sciences 109, 98-102, 2014 | 40 | 2014 |
| Customer relationships through sales forces and marketing events AF Cruceru, D Moise Procedia-Social and Behavioral Sciences 109, 155-159, 2014 | 39 | 2014 |
| Consumers’ attitude and intention towards organic fruits and vegetables: Empirical study on romanian consumers V Radulescu, I Cetina, AF Cruceru, D Goldbach Sustainability 13 (16), 9440, 2021 | 33 | 2021 |
| Consumers’ behavior concerning sustainable packaging: An exploratory study on Romanian consumers. Sustainability, 10 (6), 1787 G Orzan, AF Cruceru, CT Bălăceanu, RG Chivu | 19 | 2018 |
| The use of gamification in events marketing D Moise, AF Cruceru International Journal of Economic Practices and Theories 4 (2), 185-190, 2014 | 17 | 2014 |
| The role of marketing audit in evaluation sustainable marketing performance in romanian organizations D Serbănică, V Radulescu, AF Cruceru Amfiteatru Economic 17 (40), 1011-1021, 2015 | 15 | 2015 |
| Gestiunea forţelor de vânzare R Zaharia, A Cruceru Editura Uranus, Bucureşti, 2002 | 15 | 2002 |
| Social responsibility of the organization to consumers through corporate communication. AF CRUCERU, V RĂDULESCU Romanian Journal of Marketing, 2014 | 8 | 2014 |
| Benchmarking-a method of improving organizational competitiveness. AF Cruceru Romanian Journal of Marketing, 2013 | 8 | 2013 |
| Tehnici promoţionale AF Cruceru Uranus, 2009 | 7 | 2009 |
| Consumers’ behavior concerning sustainable packaging: an exploratory study on Romanian consumers. Sustainability (Switzerland) 10 (6), 1787 (2018) G Orzan, AF Cruceru, CT Balaceanu, RG Chivu | 6 | 2018 |
| Competitive and Anti-Competitive Strategies on the Romanian Market R Zaharia, AF Cruceru, AV Angheluta Transformations in Business & Economics 8 (3), 60-76, 2009 | 6 | 2009 |
| Marketing: strategii concurenţiale AF Cruceru Editura Universitară, 2006 | 6 | 2006 |
| JOB SATISFACTION AND SERVICES BUSINESS SUSTAINABILITY-EMPIRICAL STUDY USING ROLE THEORY. V RĂDULESCU, LD ANGHEL, I CETINĂ, AF Cruceru, LF ONIȘOR Economic Computation & Economic Cybernetics Studies & Research 54 (4), 2020 | 5 | 2020 |
| Competitive and Anti-Competitive Behavior of Organizations from a Marketing Perspective AF Cruceru, D Moise International Journal of Economic Practices and Theories 4 (2), 179-184, 2014 | 5 | 2014 |
| Marketing capabilities and selling capabilities. Implementing a framework guide for a business performance AF Cruceru, D Moise Journal of Emerging Trends in Marketing and Management 1 (1), 135-141, 2017 | 3 | 2017 |
| The role of product audit policy in increasing organizational performance V Rădulescu, AF Cruceru Annals of the University of Petroşani. Economics 12 (3), 223-230, 2012 | 3 | 2012 |
| Strategii de comunicare promoţională AF Cruceru Editura ASE, 2005 | 3 | 2005 |
