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Mark Palmer
Mark Palmer
Professor of Marketing, Queen's University Belfast
Adresă de e-mail confirmată pe qub.ac.uk - Pagina de pornire
Titlu
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Betwixt spaces: Student accounts of turning point experiences in the first‐year transition
M Palmer, P O'Kane, M Owens
Studies in Higher education 34 (1), 37-54, 2009
3452009
An exploration of business model development in the commercialization of technology innovations
V Dmitriev, G Simmons, Y Truong, M Palmer, D Schneckenberg
R&D Management 44 (3), 306-321, 2014
1652014
Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations
G Simmons, M Palmer, Y Truong
Industrial Marketing Management 42 (5), 744-754, 2013
1392013
Retail multinational learning: a case study of Tesco
M Palmer
International journal of retail & distribution management 33 (1), 23-48, 2005
1332005
The relationship between small business market orientation and environmental uncertainty
S Didonet, G Simmons, G Díaz‐Villavicencio, M Palmer
Marketing Intelligence & Planning 30 (7), 757-779, 2012
1212012
International retail restructuring and divestment: the experience of Tesco
M Palmer
Journal of Marketing Management 20 (9-10), 1075-1105, 2004
1212004
Reciprocal value propositions in practice: Constraints in digital markets
Y Truong, G Simmons, M Palmer
Industrial Marketing Management 41 (1), 197-206, 2012
1182012
Branding strategies for high-technology products: The effects of consumer and product innovativeness
Y Truong, RR Klink, G Simmons, A Grinstein, M Palmer
Journal of Business Research 70, 85-91, 2017
1092017
The nature of international retail divestment: insights from Ahold
M Palmer, B Quinn
International marketing review 24 (1), 26-45, 2007
1022007
An exploratory framework for analysing international retail learning
M Palmer, B Quinn
The International Review of Retail, Distribution and Consumer Research 15 (1 …, 2005
1022005
Online social capital: Understanding e-impulse buying in practice
R de Kervenoael, DSO Aykac, M Palmer
Journal of retailing and consumer services 16 (4), 320-328, 2009
922009
Online social capital: Understanding e-impulse buying in practice
R de Kervenoael, DSO Aykac, M Palmer
Journal of retailing and consumer services 16 (4), 320-328, 2009
922009
The impact of technological green new product introductions on firm profitability
M Palmer, Y Truong
Ecological Economics 136, 86-93, 2017
672017
Stakeholder relationships in an international retailing context: an investment bank perspective
M Palmer, B Quinn
European Journal of Marketing 39 (9/10), 1096-1117, 2005
57*2005
The strategic role of investment banks in the retailer internationalisation process: Is this venture marketing?
M Palmer, B Quinn
European Journal of Marketing 37 (10), 1391-1408, 2003
472003
Crossing Threshold Periods in the Retail Life Cycle:: Insights from Wal-Mart International
M Palmer
European Management Journal 23 (6), 717-729, 2005
432005
Workplace interactions and the polymorphic role of e‐mail
P O'Kane, M Palmer, O Hargie
Leadership & Organization Development Journal 28 (4), 308-324, 2007
402007
Workplace interactions and the polymorphic role of e‐mail
P O'Kane, M Palmer, O Hargie
Leadership & Organization Development Journal 28 (4), 308-324, 2007
402007
Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies
M Palmer, G Simmons, K Mason
Journal of Marketing Management 30 (3-4), 383-408, 2014
392014
Uncovering the link between governance as an innovation process and socio-economic regime transition in cities
G Simmons, JED Giraldo, Y Truong, M Palmer
Research Policy 47 (1), 241-251, 2018
382018
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