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Ricardo Montoya
Ricardo Montoya
Associate Professor of Marketing, Universidad Católica de Chile - School of Management
Adresă de e-mail confirmată pe uc.cl - Pagina de pornire
Titlu
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Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
R Montoya, O Netzer, K Jedidi
Marketing Science 29 (5), 909-924, 2010
1722010
Contingent preannounced pricing policies with strategic consumers
J Correa, R Montoya, C Thraves
Operations Research 64 (1), 251-272, 2016
892016
Drivers of customer satisfaction in the grocery retail industry: A longitudinal analysis across store formats
M Goić, C Levenier, R Montoya
Journal of Retailing and Consumer Services 60, 102505, 2021
702021
Package size decisions
O Koenigsberg, R Kohli, R Montoya
Management Science 56 (3), 485-494, 2010
482010
Advanced conjoint analysis using feature selection via support vector machines
S Maldonado, R Montoya, R Weber
European Journal of Operational Research 241 (2), 564-574, 2015
462015
Linear penalization support vector machines for feature selection
J Miranda, R Montoya, R Weber
Pattern Recognition and Machine Intelligence: First International Conference …, 2005
342005
Dynamic learning in behavioral games: A hidden Markov mixture of experts approach
A Ansari, R Montoya, O Netzer
Quantitative Marketing and Economics 10, 475-503, 2012
302012
The design of durable goods
O Koenigsberg, R Kohli, R Montoya
Marketing Science 30 (1), 111-122, 2011
282011
A hidden Markov model to detect on-shelf out-of-stocks using point-of-sale data
R Montoya, C Gonzalez
Manufacturing & Service Operations Management 21 (4), 932-948, 2019
252019
Embedded heterogeneous feature selection for conjoint analysis: A SVM approach using L1 penalty
S Maldonado, R Montoya, J López
Applied Intelligence 46, 775-787, 2017
162017
Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption
R Montoya, C Flores
Marketing Letters 30, 107-118, 2019
132019
The effect of house ads on multichannel sales
M Goic, R Álvarez, R Montoya
Journal of Interactive Marketing 42 (1), 32-45, 2018
122018
Dynamic marketing resource allocation for long-term profitability: A pharmaceutical application
R Montoya, O Netzer, K Jedidi
Marketing Science 29 (2010), 909-924, 2008
12*2008
Simultaneous preference estimation and heterogeneity control for choice-based conjoint via support vector machines
J López, S Maldonado, R Montoya
Journal of the Operational Research Society 68 (11), 1323-1334, 2017
92017
Preference estimation under bounded rationality: Identification of attribute non-attendance in stated-choice data using a support vector machines approach
V Díaz, R Montoya, S Maldonado
European Journal of Operational Research 304 (2), 797-812, 2023
72023
Components of attentional effort for repeated tasks
A Musalem, R Montoya, M Meißner, J Huber
Journal of Behavioral Decision Making 34 (1), 99-115, 2021
72021
Heterogeneity in HMMs: allowing for heterogeneity in the number of states
N Padilla, R Montoya, O Netzer
Working paper, Columbia University, 2017
52017
Estudio de los Efectos de la Introducción de un Producto de Marca Propia en una Cadena de Retail
M Bosch, R Montoya, R Inostroza
Technical report, Departamento de Ingeniería Industrial, Universidad de Chile, 2001
32001
Heterogeneity in HMMs: Allowing for heterogeneity in the number of states
O Netzer, N Padilla, R Montoya
Columbia Business School, 2019
22019
Breakage analysis for profitability management in high-value, low-frequency loyalty programs
M Goić, R Montoya, I Troncoso
International Journal of Research in Marketing, 2024
2024
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