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Mihaela Constantinescu
Mihaela Constantinescu
Associate Professor of Marketing, Bucharest University of Economic Studies
Verified email at mk.ase.ro
Title
Cited by
Cited by
Year
The role of education on consumer behavior on the insurance market
M IONCiCĂ, EC Petrescu, D Ioncică, M Constantinescu
Procedia-Social and Behavioral Sciences 46, 4154-4158, 2012
512012
Attitude evaluation on using the neuromarketing approach in social media: Matching company’s purposes and consumer’s benefits for sustainable business growth
M Constantinescu, A Orindaru, A Pachitanu, L Rosca, SC Caescu, ...
Sustainability 11 (24), 7094, 2019
462019
Marketingul serviciilor
I Cetinć, R Brandabur, M Constantinescu
Teorie si Aplicatii, Publishing House Uranus, Bucharest, 2006
412006
Innovation within the Strategic Marketing Management of Industrial SMEs as a Response to the Economic Crisis.
LD Anghel, M Constantinescu, ŞC Caescu
Transformations in Business & Economics 12, 2013
192013
Events and their importance in strategic marketing communication
M Daniel, S Daniel, C Mihaela, F Alina
Annals of the University of Oradea, Economic Science Series 17 (4), 977-981, 2008
172008
The Relationship between Quality of Life and Marketing Ethics
M Constantinescu
Revista Romānă de Marketing/Romanian Journal of Marketing, 37-44, 2011
142011
STRATEGIC MARKETING PLANNING IN SPORTS-A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT.
M Constantinescu, ȘC Căescu, MG Ploeșteanu
Annals of the University of Oradea, Economic Science Series 21 (2), 2012
132012
Internet buying behavior. Case study: research of AES students' behavior regarding online shopping
B Onete, M Constantinescu, A Filip
Amfiteatru economic, 18-24, 2008
132008
Customer Retention and Customer Loyalty in the Financial Services Industry: Definitions, Importance and Benefits
A Filip, M Constantinescu
Revista Romānă de Marketing, 221-237, 2007
132007
The specifics of the sport product and their implications within the marketing activity
M Constantinescu
International Journal of Economic Practices and Theories 1 (2), 71-76, 2011
122011
Educating young people for quality of life improvement
M Constantinescu
Procedia-Social and Behavioral Sciences 93, 395-399, 2013
112013
Quality of life-sport relationship. Analysis indicators
M Constantinescu
Management & Marketing 6, 73, 2011
102011
Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation
M Constantinescu, A Orīndaru, ȘC Căescu, A Pachițanu
Sustainability 11 (18), 4868, 2019
92019
Considerations regarding the strategic thinking in the marketing of the regional identity, article published in
AF Stăncioiu, M Mazilu, ŞC Căescu, M Constantinescu
Economica” magazine, year XIV no 4, 56, 2006
92006
Services marketing
I Cetină, R Brandabur, M Constantinescu
Uranus Press, Bucharest, 2005
92005
The Brand of an Athlete–Reconsidering Its Dimensions
M Constantinescu
Journal of Emerging Trends in Marketing and Management 1 (1), 354-363, 2016
82016
Using public relations in sports
D Serbanica, M Constantinescu
Romanian Journal of Marketing, 30, 2016
82016
The influence of the Global Economic Crisis on the Strategic Marketing Instruments Used by Companies on the Romanian B2B Market
CSC Şerbănică, Daniel, Constantinescu, Mihaela
TRANSFORMATIONS IN BUSINESS & ECONOMICS 8 (3 (18)), 44-60, 2009
82009
Planificarea de marketing īn turism-concepte şi aplicaţii
AF Stăncioiu, Ş Căescu, M Constantinescu, A Filip, FT Ionescu
Editura Economică, Bucureşti, 2005
82005
Entrereneurial Clusters in European Union. A Macroeconomic Comparative Analysis
D Ioniţă, I Dumitru, M Constantinescu, Ş Căescu
Amfiteatru Economic Journal 17 (38), 93-106, 2015
72015
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