| Attitude evaluation on using the neuromarketing approach in social media: Matching company’s purposes and consumer’s benefits for sustainable business growth M Constantinescu, A Orindaru, A Pachitanu, L Rosca, SC Caescu, ... Sustainability 11 (24), 7094, 2019 | 73 | 2019 |
| The role of education on consumer behavior on the insurance market M IONCiCĂ, EC Petrescu, D Ioncică, M Constantinescu Procedia-Social and Behavioral Sciences 46, 4154-4158, 2012 | 62 | 2012 |
| Marketingul serviciilor I Cetină, R Brandabur, M Constantinescu Fundamente şi domenii de specializare, Bucureşti: Editura Uranus, 2009 | 45 | 2009 |
| Marketingul serviciilor I Cetinã, R Brandabur, M Constantinescu Teorie si Aplicatii, Publishing House Uranus, Bucharest, 2006 | 39* | 2006 |
| Using public relations in sports D Serbanica, M Constantinescu Romanian Journal of Marketing, 30, 2016 | 30 | 2016 |
| Innovation within the Strategic Marketing Management of Industrial SMEs as a Response to the Economic Crisis. LD Anghel, M Constantinescu, ŞC Caescu Transformations in Business & Economics 12, 2013 | 24 | 2013 |
| Customer retention and customer loyalty in the financial services industry: Definitions, importance and benefits A Filip, M Constantinescu Revista Română de Marketing, 221-237, 2007 | 20 | 2007 |
| The specifics of the sport product and their implications within the marketing activity M Constantinescu International Journal of Economic Practices and Theories 1 (2), 71-76, 2011 | 17 | 2011 |
| Events and their importance in strategic marketing communication M Daniel, S Daniel, C Mihaela, F Alina Annals of the University of Oradea, Economic Science Series 17 (4), 977-981, 2008 | 17 | 2008 |
| The Relationship between Quality of Life and Marketing Ethics M Constantinescu Revista Română de Marketing/Romanian Journal of Marketing, 37-44, 2011 | 16 | 2011 |
| Internet buying behavior. Case study: research of AES students' behavior regarding online shopping B Onete, M Constantinescu, A Filip Amfiteatru economic, 18-24, 2008 | 15 | 2008 |
| Sustainable development of urban green areas for quality of life improvement—argument for increased citizen participation M Constantinescu, A Orîndaru, ȘC Căescu, A Pachițanu Sustainability 11 (18), 4868, 2019 | 14 | 2019 |
| Strategic marketing planning in sports–A perspective of quality of life improvement C Mihaela, CS Claudiu, PM Gabriela Annals of Faculty of Economics, University of Oradea, 1 (2), 807-812, 2012 | 14 | 2012 |
| The brand of an athlete-reconsidering its dimensions M Constantinescu Journal of Emerging Trends in Marketing and Management 1 (1), 354-363, 2016 | 13 | 2016 |
| QUALITY OF LIFE-SPORT RELATIONSHIP. ANALYSIS INDICATORS M Constantinescu Management & Marketing 6, 73, 2011 | 11 | 2011 |
| Educating young people for quality of life improvement M Constantinescu Procedia-Social and Behavioral Sciences 93, 395-399, 2013 | 10 | 2013 |
| STRATEGIC MARKETING AND QUALITY OF LIFE (1). ȘC Căescu, M Constantinescu, MG Ploeșteanu Annals of the University of Oradea, Economic Science Series 21 (2), 2012 | 9 | 2012 |
| Considerations regarding the strategic thinking in the marketing of the regional identity, article published in AF Stăncioiu, M Mazilu, ŞC Căescu, M Constantinescu Economica” magazine, year XIV no 4, 56, 2006 | 9 | 2006 |
| Services marketing I Cetină, R Brandabur, M Constantinescu Uranus Press, Bucharest, 2005 | 9 | 2005 |
| Segmentation in Sports-Analyzing the Behavior of the Sport's Consumer. M Constantinescu Romanian Journal of Marketing, 2013 | 8 | 2013 |
Stefan CaescuProfessor of MarketingVerified email at mk.ase.ro
