Follow
Mihaela Constantinescu
Mihaela Constantinescu
Associate Professor of Marketing, Bucharest University of Economic Studies
Verified email at mk.ase.ro
Title
Cited by
Cited by
Year
The role of education on consumer behavior on the insurance market
M IONCiCĂ, EC Petrescu, D Ioncică, M Constantinescu
Procedia-Social and Behavioral Sciences 46, 4154-4158, 2012
492012
Attitude evaluation on using the neuromarketing approach in social media: Matching company’s purposes and consumer’s benefits for sustainable business growth
M Constantinescu, A Orindaru, A Pachitanu, L Rosca, SC Caescu, ...
Sustainability 11 (24), 7094, 2019
352019
Marketingul serviciilor
I Cetină, R Brandabur, M Constantinescu
Teorie si Aplicatii, Publishing House Uranus, Bucharest, 2006
212006
Marketingul serviciilor
I Cetinǎ, R Brandabur, M Constantinescu
Ed. Uranus Bucureşti, 2004
182004
Innovation within the Strategic Marketing Management of Industrial SMEs as a Response to the Economic Crisis.
LD Anghel, M Constantinescu, ŞC Caescu
Transformations in Business & Economics 12, 2013
172013
Ethics management and ethical management: Mapping criteria and interventions to support responsible management practice
M Constantinescu, M Kaptein
Research handbook of responsible management, 155-174, 2020
152020
Events and their importance in strategic marketing communication
M Daniel, S Daniel, C Mihaela, F Alina
Annals of the University of Oradea, Economic Science Series 17 (4), 977-981, 2008
152008
The Relationship between Quality of Life and Marketing Ethics
M Constantinescu
Revista Română de Marketing/Romanian Journal of Marketing, 37-44, 2011
142011
STRATEGIC MARKETING PLANNING IN SPORTS-A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT.
M Constantinescu, ȘC Căescu, MG Ploeșteanu
Annals of the University of Oradea, Economic Science Series 21 (2), 2012
132012
Internet buying behavior. Case study: research of AES students' behavior regarding online shopping
B Onete, M Constantinescu, A Filip
Amfiteatru economic, 18-24, 2008
132008
Digit ratio (2D: 4D) and amniotic testosterone and estradiol: An attempted replication of Lutchmaya et al.(2004)
G Richards, WV Browne, M Constantinescu
Journal of developmental origins of health and disease 12 (6), 859-864, 2021
122021
The specifics of the sport product and their implications within the marketing activity
M Constantinescu
International Journal of Economic Practices and Theories 1 (2), 71-76, 2011
122011
Quality of life-sport relationship. Analysis indicators
M Constantinescu
Management & Marketing 6, 73, 2011
102011
Educating young people for quality of life improvement
M Constantinescu
Procedia-Social and Behavioral Sciences 93, 395-399, 2013
92013
The Use of Quotations in the Romanian Parliamentary Discourse
M Constantinescu
Parliamentary Discourses across Cultures: Interdisciplinary Approaches, 263-282, 2012
92012
Customer Retention and Customer Loyalty in the Financial Services Industry: Definitions, Importance and Benefits
A Filip, M Constantinescu
Revista Română de Marketing, 221-237, 2007
92007
Considerations regarding the strategic thinking in the marketing of the regional identity, article published in
AF Stăncioiu, M Mazilu, C Căescu Şt, M Constantinescu
Economica” magazine, year XIV no 4, 56, 2006
92006
Planificarea de marketing în turism-concepte şi aplicaţii
AF Stăncioiu, Ş Căescu, M Constantinescu, A Filip, FT Ionescu
Editura Economică, Bucureşti, 2005
92005
Understanding responsibility in Responsible AI. Dianoetic virtues and the hard problem of context
M Constantinescu, C Voinea, R Uszkai, C Vică
Ethics and Information Technology 23 (4), 803-814, 2021
82021
Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation
M Constantinescu, A Orîndaru, ȘC Căescu, A Pachițanu
Sustainability 11 (18), 4868, 2019
82019
The system can't perform the operation now. Try again later.
Articles 1–20