| Impact of integrated marketing communication on consumer behaviour: Effects on consumer decision-making process C Mihart International Journal of Marketing Studies 4 (2), 121, 2012 | 195 | 2012 |
| Modelling the influence of integrated marketing communication on consumer behaviour: an approach based on hierarchy of effects concept C Mihart Procedia-Social and Behavioral Sciences 62, 975-980, 2012 | 67 | 2012 |
| Marketing communication as a vector of the Romanian small businesses sustainable development IC Popescu, I Dumitru, C Vegheş, C Kailani Amfiteatru Economic 15 (7), 671-686, 2013 | 25 | 2013 |
| Experiential marketing: An efficient tool to leverage marketing communication impact on consumer behaviour C Kailani, N Ciobotar International Conference on Marketing and Business Development Journal 1 (1 …, 2015 | 16 | 2015 |
| New Trends in Commercial Technologies in Romania: Evolution of Electronc Commerce as Multichannel Retailing Instrument SE Cristache, GN Ciobotar, C Kailani Procedia Economics and Finance 27, 351-360, 2015 | 12 | 2015 |
| The integrated marketing communication—the consumer behaviour impact: a Romanian perspective C Kailani, F Stăncioiu, N Teodorescu The Changing Business Landscape of Romania: Lessons for and from Transition …, 2013 | 7 | 2013 |
| A Conceptual Model of Integrated Marketing Communication’s Influence on Brand Equity: Highlighting The Role of Corporate Social Responsibility CM Kailani) Metalurgia International 17 (11), 154-158, 2012 | 4 | 2012 |
| Comunicarea de marketing–vector al consolidării afacerilor întreprinderilor mici și mijlocii, din perspectiva dezvoltării durabile IC Popescu, I Dumitru, C Vegheș, C Kailani Revista Amfiteatru Economic nr. Special 7, 493-509, 2013 | 2 | 2013 |
| Adoption of Voluntary Measures for Reducing Electricity Consumption in the REPowerEU Plan Context: A Romanian Consumer Perspective S Stancu, AM Hristea, C Kailani, E Bălă, A Pernici Amfiteatru Economic 25 (64), 19, 2023 | | 2023 |
| ADOPTAREA MĂSURILOR VOLUNTARE DE REDUCERE A CONSUMULUI DE ENERGIE ELECTRICĂ ÎN CONTEXTUL PLANULUI REPowerEU: CONSIDERAȚII DIN PERSPECTIVA CONSUMATORILOR ROMÂNI S Stancu, AM Hristea, C Kailani | | |
| THE ROLE OF MARKETING AND IMPORTANCE OF CONSUMER BEHAVIOUR KNOWLEDGE IN TIMES OF ECONOMIC DOWNTURN MK Camelia REVISTA ECONOMICĂ, 170, 0 | | |
