Adriana Zait

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	All	Since 2019
Citations	3205	2600
h-index	15	11
i10-index	22	15

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Ioana Alexandra Horodnic„Alexandru Ioan Cuza” University of IașiVerified email at uaic.ro
Bertea Patricia Elena, PhDassistant professor A.I. Cuza University of IasiVerified email at feaa.uaic.ro
Andreia AndreiAlexandru Ioan Cuza UniversityVerified email at uaic.ro
George UrsachiSenior Research Analyst, Agilysis LimitedVerified email at agilysis.co.uk
Zait DumitruProfessor, University Alexandru Ioan Cuza Iasi, Romania Verified email at uaic.ro
Elena-Madalina VatamanescuFull professor, National University of Political Studies and Public Administration (SNSPA)Verified email at facultateademanagement.ro
Colin C WilliamsProfessor of Public PolicyVerified email at sheffield.ac.uk
Talai OsmonbekovNAUVerified email at nau.edu
Florina PinzaruNational University of Political Studies and Public Administration SNSPA, Bucharest, RomaniaVerified email at facultateademanagement.ro
Claudia Stoian BobalcaProfessor PhDVerified email at uaic.ro
Oana ȚuguleaUniversitatea Al. I. Cuza IasiVerified email at uaic.ro
Abel PoleseTallinn University of TechnologyVerified email at tlu.ee
Adrian V. HorodnicUniversitatea de Medicina si Farmacie Grigore T. Popa IasiVerified email at umfiasi.ro
Corina CaraUAICVerified email at uaic.ro
Vlad-Andrei AlexandruUniversity of InsubriaVerified email at uninsubria.it
Andreea Apetrei KalveramCatholic University of ValenciaVerified email at ucv.es

Adriana Zait

Professor, Marketing, Public Relations and Business Research, Alexandru Ioan Cuza University of Iasi

Verified email at uaic.ro

Marketing Public Relations Research Methodology Entrepreneurship


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
How reliable are measurement scales? External factors with indirect influence on reliability estimators G Ursachi, IA Horodnic, A Zait Procedia Economics and Finance 20, 679-686, 2015	1650	2015
Methods for testing discriminant validity A Zaiţ, P Bertea Management & Marketing Journal 9 (2), 217-224, 2011	598	2011
Financial literacy–Conceptual definition and proposed approach for a measurement instrument A Zait, PE Bertea the Journal Of accounting and management 4 (3), 2015	138	2015
Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents C Chelariu, TG Brashear, T Osmonbekov, A Zait Journal of Business & Industrial Marketing, 2008	122	2008
Management intercultural. Valorizarea diferenţelor culturale D Zaiţ, T Roman, I Manolescu, A Zait, E Martin, B Anastasiei, A Prodan, ... Bucureşti: Economica, 2002	105*	2002
Motivation and research productivity in a university system undergoing transition IA Horodnic, A Zaiţ Research evaluation 24 (3), 282-292, 2015	75	2015
Exploring the role of civilizational competences for smart cities’ development A Zait Transforming government: people, process and policy 11 (3), 377-392, 2017	70*	2017
Word-of-mouth generation and brand communication strategy: Findings from an experimental study explored with PLS-SEM AG Andrei, A Zait, EM Vătămănescu, F Pînzaru Industrial Management & Data Systems 117 (3), 478-495, 2017	56	2017
Marketingul serviciilor A Zaiţ Editura Sedcom Libris, Iaşi, 2002	35*	2002
Scale Validity In Exploratory Stages Of Research E BERTEA, A ZAIT Management and Marketing Journal 11 (1), 38-46, 2013	25	2013
Perceived risk vs. intention to adopt e-commerce-a pilot study of potential moderators PE Bertea, A Zait Market-Tržište 25 (2), 213-229, 2013	23	2013
Perceptions of Warmth & Competence in Online Networking: An Experimental Analysis of a Company Launch. A Andrei, A Zait Review of Economic and Business Studies 7 (1), 11-29, 2014	20	2014
Research anticipation: The methodological choice D ZAIŢ, A ZAIŢ în Revista de management comparat international 10, 5, 2009	19	2009
Branding insights: an interdisciplinary journey from perception to action AG Andrei, Z Adriana	18	2014
Relaţii publice A Zaiţ Editura Sedcom Libris, Iaşi, 2004	16	2004
Explaining consumer motives to purchase in the informal economy CCI Horodnic IA, Williams CC, Windebank J, Zaiţ A PLoS ONE 16 (10), 22, 2021	13*	2021
Conceptualization and operationalisation of specific variables in exploratory researches–an example for business negotiation A Zait Scientific Annals of Economics and Business 63 (1), 125-131, 2016	12	2016
A country's image as tourist destination for external intermediaries. O Vicol, A Zaiţ Management & Marketing 9 (1), 2014	12	2014
Exploring the practice of making informal payments in the health sector: Some lessons from Greece AV Horodnic, CC Williams, A Polese, A Zait, L Oprea The Informal Economy in Global Perspective: Varieties of Governance, 157-172, 2017	11	2017
The sharing economy in post-communist societies: insights from Romania AG Andrei, A Zait Knowledge Management in the Sharing Economy: Cross-Sectoral Insights into …, 2018	10	2018

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