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Adriana Zait
Adriana Zait
Professor, Marketing, Public Relations and Business Research, Alexandru Ioan Cuza University of Iasi
Adresă de e-mail confirmată pe uaic.ro
Titlu
Citat de
Citat de
Anul
How reliable are measurement scales? External factors with indirect influence on reliability estimators
G Ursachi, IA Horodnic, A Zait
Procedia Economics and Finance 20, 679-686, 2015
16562015
Methods for testing discriminant validity
A Zaiț, P Bertea
Management & Marketing Journal 9 (2), 217-224, 2011
6002011
Financial literacy–Conceptual definition and proposed approach for a measurement instrument
A Zait, PE Bertea
the Journal Of accounting and management 4 (3), 2015
1412015
Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents
C Chelariu, TG Brashear, T Osmonbekov, A Zait
Journal of Business & Industrial Marketing, 2008
1222008
Management intercultural. Valorizarea diferențelor culturale
D Zaiț, T Roman, I Manolescu, A Zait, E Martin, B Anastasiei, A Prodan, ...
București: Economica, 2002
105*2002
Motivation and research productivity in a university system undergoing transition
IA Horodnic, A Zaiț
Research evaluation 24 (3), 282-292, 2015
762015
Exploring the role of civilizational competences for smart cities’ development
A Zait
Transforming government: people, process and policy 11 (3), 377-392, 2017
70*2017
Word-of-mouth generation and brand communication strategy: Findings from an experimental study explored with PLS-SEM
AG Andrei, A Zait, EM Vătămănescu, F Pînzaru
Industrial Management & Data Systems 117 (3), 478-495, 2017
562017
Marketingul serviciilor
A Zaiț
Editura Sedcom Libris, Iași, 2002
35*2002
Scale Validity In Exploratory Stages Of Research
E BERTEA, A ZAIT
Management and Marketing Journal 11 (1), 38-46, 2013
252013
Perceived risk vs. intention to adopt e-commerce-a pilot study of potential moderators
PE Bertea, A Zait
Market-TrŸičte 25 (2), 213-229, 2013
232013
Perceptions of Warmth & Competence in Online Networking: An Experimental Analysis of a Company Launch.
A Andrei, A Zait
Review of Economic and Business Studies 7 (1), 11-29, 2014
202014
Research anticipation: The methodological choice
D ZAIȚ, A ZAIȚ
în Revista de management comparat international 10, 5, 2009
192009
Branding insights: an interdisciplinary journey from perception to action
AG Andrei, Z Adriana
182014
Relații publice
A Zaiț
Editura Sedcom Libris, Iași, 2004
162004
Explaining consumer motives to purchase in the informal economy
CCI Horodnic IA, Williams CC, Windebank J, Zaiț A
PLoS ONE 16 (10), 22, 2021
14*2021
Conceptualization and operationalisation of specific variables in exploratory researches–an example for business negotiation
A Zait
Scientific Annals of Economics and Business 63 (1), 125-131, 2016
122016
A country's image as tourist destination for external intermediaries.
O Vicol, A Zaiț
Management & Marketing 9 (1), 2014
122014
Exploring the practice of making informal payments in the health sector: Some lessons from Greece
AV Horodnic, CC Williams, A Polese, A Zait, L Oprea
The Informal Economy in Global Perspective: Varieties of Governance, 157-172, 2017
112017
The sharing economy in post-communist societies: insights from Romania
AG Andrei, A Zait
Knowledge Management in the Sharing Economy: Cross-Sectoral Insights into …, 2018
102018
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