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Adriana Zait
Adriana Zait
Professor, Marketing, Public Relations and Business Research, Alexandru Ioan Cuza University of Iasi
Adresă de e-mail confirmată pe uaic.ro
Titlu
Citat de
Citat de
Anul
How reliable are measurement scales? External factors with indirect influence on reliability estimators
G Ursachi, IA Horodnic, A Zait
Procedia Economics and Finance 20, 679-686, 2015
7572015
Methods for testing discriminant validity
A Zaiț, P Bertea
Management & Marketing Journal 9 (2), 217-224, 2011
3822011
Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents
C Chelariu, TG Brashear, T Osmonbekov, A Zait
Journal of Business & Industrial Marketing, 2008
1082008
Management intercultural. Valorizarea diferențelor culturale
D Zaiț, T Roman, I Manolescu, A Zait, E Martin, B Anastasiei, A Prodan, ...
București: Economica, 2002
99*2002
Financial literacy–Conceptual definition and proposed approach for a measurement instrument
A Zait, PE Bertea
the Journal Of accounting and management 4 (3), 2015
752015
Motivation and research productivity in a university system undergoing transition
IA Horodnic, A Zaiț
Research evaluation 24 (3), 282-292, 2015
532015
Exploring the role of civilizational competences for smart cities’ development
A Zait
Transforming government: people, process and policy 11 (3), 377-392, 2017
52*2017
Word-of-mouth generation and brand communication strategy: Findings from an experimental study explored with PLS-SEM
AG Andrei, A Zait, EM Vătămănescu, F Pînzaru
Industrial Management & Data Systems, 2017
492017
Marketingul serviciilor
A Zaiț
Editura Sedcom Libris, Iași, 2002
30*2002
Branding insights: an interdisciplinary journey from perception to action
AG Andrei, Z Adriana
192014
Research anticipation: The methodological choice
D ZAIȚ, A ZAIȚ
în Revista de management comparat international 10, 5, 2009
182009
Perceived risk vs. intention to adopt e-commerce-a pilot study of potential moderators
PE Bertea, A Zait
Market-TrŸičte 25 (2), 213-229, 2013
172013
Perceptions of Warmth & Competence in Online Networking: An Experimental Analysis of a Company Launch.
AG Andrei, A Zait
Review of Economic and Business Studies 7 (1), 11-29, 2014
152014
Relații publice
A Zaiț
Editura Sedcom Libris, Iași, 2004
152004
Marketingul serviciilor
A Zait
Editura Sedcom Libris, Iasi, 2004
122004
A country's image as tourist destination for external intermediaries.
O Vicol, A Zaiț
Management & Marketing 9 (1), 2014
112014
Scale Validity In Exploratory Stages Of Research
E BERTEA, A ZAIT
Management and Marketing Journal 11 (1), 38-46, 2013
112013
The sharing economy in post-communist societies: insights from Romania
AG Andrei, A Zait
Knowledge Management in the Sharing Economy, 39-55, 2018
72018
Efficient use of behavioral tools to reduce electricity demand of domestic consumers
S Elbaz, Z Adriana
Scientific Annals of Economics and Business 63, 2017
72017
Exploring the practice of making informal payments in the health sector: some lessons from Greece
AV Horodnic, CC Williams, A Polese, A Zait, L Oprea
The informal economy in global perspective, 157-172, 2017
72017
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Articole 1–20