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Iuliana Petronela Gârdan Geangu
Iuliana Petronela Gârdan Geangu
Assoc Professor of Marketing, Spiru Haret University
Verified email at spiruharet.ro - Homepage
Title
Cited by
Cited by
Year
The impact of COVID-19 on consumer behavior in retail banking. Evidence from Romania
CG Baicu, IP Gârdan, DA Gârdan, G Epuran
Management & Marketing 15 (s1), 534-556, 2020
1842020
Integrating the principles of green marketing by using big data. Good practices
M Andronie, DA Gârdan, I Dumitru, IP Gârdan, IE Andronie, C Uță
Amfiteatru Economic 21 (50), 258-269, 2019
372019
The perspective of e-business sustainability and website accessibility of online stores
CA Paștiu, I Oncioiu, DA Gârdan, SȘ Maican, IP Gârdan, AC Muntean
Sustainability 12 (22), 9780, 2020
342020
Bioeconomy development and using of intellectual capital for the creation of competitive advantages by SMEs in the field of biotechnology
DA Gârdan, M Andronie, IP Gârdan, IE Andronie, M Iatagan, I Hurloiu
Amfiteatru Economic 20 (49), 647-666, 2018
312018
Enhancing consumer experience through development of implicit attitudes using food delivery applications
DA Gârdan, G Epuran, CA Paștiu, IP Gârdan, DC Jiroveanu, AS Tecău, ...
Journal of Theoretical and Applied Electronic Commerce Research 16 (7), 2858 …, 2021
25*2021
Implementation of marketing principles-a necessity in primary school education
S Sferle, DA Gardan, SC Gudei, IP Geangu
Contemporary Readings in law and social justice 4 (2), 764, 2012
212012
Modernisation of higher education in the context of European integration? A comparative analysis
G Epuran, IP Gârdan, DA Gârdan, B Tescașiu
Amfiteatru Economic Journal 18 (42), 351-368, 2016
202016
Consumers’ attitude towards renewable energy in the context of the energy crisis
IP Gârdan, A Micu, CA Paștiu, AE Micu, DA Gârdan
Energies 16 (2), 676, 2023
172023
Touristic SME’s competitiveness in the light of present challenges—a qualitative approach
DA Gârdan, I Dumitru, IP Gârdan, CA Paștiu
Sustainability 12 (21), 9191, 2020
142020
Marketing research regarding mobile marketing implications for romanian services consumers
DA Gârdan, IP Geangu, AM Roşu
PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE 1 …, 2011
142011
Responsible Banking Practices During The Covid-19 Pandemic: Findings From Romania
CG Baicu, IP Gârdan, DA Gârdan, DC Jiroveanu
Annales Universitatis Apulensis Series Oeconomica 2 (22), 146-157, 2020
132020
Applying marketing principles in the field of medical services–an ethical challenge?
I Cătoiu, IP Geangu, DA Gârdan
Procedia Economics and Finance 6, 449-456, 2013
132013
CUSTOMER LOYALTY-SPECIFIC FEATURES OF RETAIL ACTIVITY IN BUCHAREST.
I Cătoiu, DA Gârdan, IP Geangu
Annales Universitatis Apulensis-Series Oeconomica 14 (1), 2012
122012
The evolution of textile and clothing industry in Romania: an analysis from the perspective of imports and exports determinants/Evolutia industriei textile si de confectii din …
G Bratucu, G Epuran, DA Gârdan, F Bumbas, A Zamfirache, IP Gârdan
Industria Textila 68 (2), 147, 2017
11*2017
Hedonic value of clothing products
G Epuran, IP Gardan, DA Gardan, F Bumbas
Industria Textila 66 (3), 164-168, 2015
112015
Tescas, iu, B
G Epuran, IP Gârdan, DA Gârdan
Tecău, AS, 0
9
Sport Events Customers’ Behavior in the Light of Hedonic Consumption
DA Gârdan, IP Gârdan, M Andronie, I Dumitru
International Journal of Marketing Studies 12 (3), 26-40, 2020
82020
ETHICAL AND LEGAL ASPECTS OF MARKETING ACTIVITY IN THE FIELD OF DENTAL HEALTHCARE SERVICES.
IP Geangu, I Dumitru, D Gardan
Contemporary Readings in Law & Social Justice 5 (2), 2013
82013
The importance of managerial communication in establishing the company marketing communication
P Gheorghe, D Gârdan, P Geangu
The International Conference on Administration and Business, 316-322, 2009
82009
The importance of managerial communication in establishing the company marketing communication
G Pistol, DA Gârdan, IP Geangu
International Conference on Administration and Business, ICEA–FAA. Bucharest …, 2009
8*2009
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