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Iuliana Petronela Gārdan Geangu
Iuliana Petronela Gārdan Geangu
Assoc Professor of Marketing, Spiru Haret University
Verified email at spiruharet.ro - Homepage
Title
Cited by
Cited by
Year
The impact of COVID-19 on consumer behavior in retail banking. Evidence from Romania
CG Baicu, IP Gārdan, DA Gārdan, G Epuran
Management & Marketing 15 (s1), 534-556, 2020
1792020
Integrating the principles of green marketing by using big data. Good practices
M Andronie, DA Gārdan, I Dumitru, IP Gārdan, IE Andronie, C Uță
Amfiteatru Economic 21 (50), 258-269, 2019
352019
The perspective of e-business sustainability and website accessibility of online stores
CA Paștiu, I Oncioiu, DA Gārdan, SȘ Maican, IP Gārdan, AC Muntean
Sustainability 12 (22), 9780, 2020
322020
Bioeconomy development and using of intellectual capital for the creation of competitive advantages by SMEs in the field of biotechnology
DA Gārdan, M Andronie, IP Gārdan, IE Andronie, M Iatagan, I Hurloiu
Amfiteatru Economic 20 (49), 647-666, 2018
302018
Enhancing consumer experience through development of implicit attitudes using food delivery applications
DA Gārdan, G Epuran, CA Paștiu, IP Gārdan, DC Jiroveanu, AS Tecău, ...
Journal of Theoretical and Applied Electronic Commerce Research 16 (7), 2858 …, 2021
26*2021
Implementation of marketing principles-a necessity in primary school education
S Sferle, DA Gardan, SC Gudei, IP Geangu
Contemporary Readings in law and social justice 4 (2), 764, 2012
212012
Modernisation of higher education in the context of European integration? A comparative analysis
G Epuran, IP Gārdan, DA Gārdan, B Tescașiu
Amfiteatru Economic Journal 18 (42), 351-368, 2016
202016
Consumers’ attitude towards renewable energy in the context of the energy crisis
IP Gārdan, A Micu, CA Paștiu, AE Micu, DA Gārdan
Energies 16 (2), 676, 2023
152023
Touristic SME’s competitiveness in the light of present challenges—a qualitative approach
DA Gārdan, I Dumitru, IP Gārdan, CA Paștiu
Sustainability 12 (21), 9191, 2020
142020
Applying marketing principles in the field of medical services–an ethical challenge?
I Cătoiu, IP Geangu, DA Gārdan
Procedia Economics and Finance 6, 449-456, 2013
142013
Marketing research regarding mobile marketing implications for romanian services consumers
DA Gārdan, IP Geangu, AM Roşu
PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE 1 …, 2011
142011
Responsible Banking Practices During The Covid-19 Pandemic: Findings From Romania
CG Baicu, IP Gārdan, DA Gārdan, DC Jiroveanu
Annales Universitatis Apulensis Series Oeconomica 2 (22), 146-157, 2020
122020
CUSTOMER LOYALTY-SPECIFIC FEATURES OF RETAIL ACTIVITY IN BUCHAREST.
I Cătoiu, DA Gārdan, IP Geangu
Annales Universitatis Apulensis-Series Oeconomica 14 (1), 2012
122012
The evolution of textile and clothing industry in Romania: an analysis from the perspective of imports and exports determinants/Evolutia industriei textile si de confectii din …
G Bratucu, G Epuran, DA Gārdan, F Bumbas, A Zamfirache, IP Gārdan
Industria Textila 68 (2), 147, 2017
11*2017
Hedonic value of clothing products
G Epuran, IP Gardan, DA Gardan, F Bumbas
Industria Textila 66 (3), 164-168, 2015
112015
Sport Events Customers’ Behavior in the Light of Hedonic Consumption
DA Gārdan, IP Gārdan, M Andronie, I Dumitru
International Journal of Marketing Studies 12 (3), 26-40, 2020
92020
Tescas, iu, B
G Epuran, IP Gārdan, DA Gārdan
Tecău, AS, 0
9
ETHICAL AND LEGAL ASPECTS OF MARKETING ACTIVITY IN THE FIELD OF DENTAL HEALTHCARE SERVICES.
IP Geangu, I Dumitru, D Gardan
Contemporary Readings in Law & Social Justice 5 (2), 2013
82013
The importance of managerial communication in establishing the company marketing communication
P Gheorghe, D Gārdan, P Geangu
The International Conference on Administration and Business, 316-322, 2009
82009
The importance of managerial communication in establishing the company marketing communication
G Pistol, DA Gārdan, IP Geangu
International Conference on Administration and Business, ICEA–FAA. Bucharest …, 2009
8*2009
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