| Marketing social-politic R Zaharia Uranus, 2001 | 44* | 2001 |
| Church marketing-concept and utility AV Angheluta, A Strambu-Dima, R Zaharia Journal for the Study of Religions and Ideologies 8 (22), 171-197, 2010 | 42 | 2010 |
| Implementing artificial intelligence in higher education: Pros and cons from the perspectives of academics AI Pisica, T Edu, RM Zaharia, R Zaharia Societies 13 (5), 118, 2023 | 28 | 2023 |
| Factors influencing student transition to online education in the COVID 19 pandemic lockdown: Evidence from Romania T Edu, C Negricea, R Zaharia, RM Zaharia Economic Research-Ekonomska Istraživanja 35 (1), 3291-3304, 2022 | 24 | 2022 |
| Challenges and opportunities faced by entrepreneurial university. Some lessons from Romania and Lithuania Z Razvan, G Dainora Annals of the University of Oradea, Economic Science Series 18 (4), 874-876, 2009 | 21 | 2009 |
| Marketing: managementul marketingului: marketing internaţional: comportamentul consumatorului şi cercetările de marketing LD Anghel, L Nicolescu, V Olteanu, R Zaharia Politehnica Press, 2005 | 17 | 2005 |
| Gestiunea forţelor de vânzare R Zaharia, A Cruceru Editura Uranus, Bucureşti, 2002 | 15 | 2002 |
| Aplicaţii în marketing LD Anghel, C Florescu, R Zaharia Expert, 1999 | 14 | 1999 |
| Triple bottom line RM Zaharia, R Zaharia The Palgrave Handbook of Corporate Social Responsibility, 75-101, 2021 | 12 | 2021 |
| Marketing: probleme: cazuri: teste LD Anghel, C Florescu, R Zaharia Marketer: Expert, 1993 | 12 | 1993 |
| Modelling e-commerce customer reactions. Exploring online shopping carnivals in China Y Liu, Q Li, T Edu, C Negricea, KS Fam, R Zaharia Economic research-Ekonomska istraživanja 35 (1), 3060-3082, 2022 | 10 | 2022 |
| How do students assess the sustainability of their university? A comparison between Dutch and Romanian students from business schools F Popescu, T Edu, IC Negricea, R Zaharia, RM Zaharia Amfiteatru Economic 22 (54), 411-431, 2020 | 9 | 2020 |
| Psychology of luxury goods consumer R Zaharia, RM Zaharia International Conference on Marketing and Business Development 1 (1), 200-208, 2015 | 9 | 2015 |
| Exploring student satisfaction with online education during the COVID-19 pandemic in Romania: A logistic regression approach IC Negricea Transformations in Business & Economics 21 (2), 56, 2022 | 8 | 2022 |
| Mobile social commerce content, consumer emotions and behaviour Y Liu, Q Li, T Edu, KS Fam, R Zaharia, C Negricea International Journal of Consumer Studies 47 (4), 1315-1334, 2023 | 7 | 2023 |
| Implementing Artificial Intelligence in higher education: PROS and cons from the perspectives of Academics. Societies, 13 (5), 118 AI Pisica, T Edu, RM Zaharia, R Zaharia | 7 | 2023 |
| Political Data Yearbook 2008 Romania L Stan, R Zaharia European Journal of Political Research 48 (7-8), 1087-1099, 2009 | 7 | 2009 |
| Qualitative Research Methods: How to Ask and Whom to Ask? A Comparison between Focus Group and In-Depth Interviews R Zaharia, RM Zaharia Proceedings of the International E-Conference on Enterprises in the Global …, 2017 | 6 | 2017 |
| Competitive and Anti-Competitive Strategies on the Romanian Market R Zaharia, AF Cruceru, AV Angheluta Transformations in Business & Economics 8 (3), 60-76, 2009 | 6 | 2009 |
| Marketing Strategic R Zaharia Ed. ASE, Bucureşti, 2000 | 5 | 2000 |
