| eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty TW Gruen, T Osmonbekov, AJ Czaplewski Journal of Business research 59 (4), 449-456, 2006 | 2093 | 2006 |
| Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty TW Gruen, T Osmonbekov, AJ Czaplewski Journal of the academy of marketing science 35, 537-549, 2007 | 303 | 2007 |
| Benchmarking marketing productivity using data envelopment analysis N Donthu, EK Hershberger, T Osmonbekov Journal of Business Research 58 (11), 1474-1482, 2005 | 289 | 2005 |
| The mediating role of psychological empowerment on the relationships between P–O fit, job satisfaction, and in-role performance BT Gregory, MD Albritton, T Osmonbekov Journal of business and psychology 25, 639-647, 2010 | 265 | 2010 |
| Adoption of electronic commerce tools in business procurement: enhanced buying center structure and processes T Osmonbekov, DC Bello, DI Gilliland Journal of Business & Industrial Marketing 17 (2/3), 151-166, 2002 | 221 | 2002 |
| How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory TW Gruen, T Osmonbekov, AJ Czaplewski Marketing Theory 5 (1), 33-49, 2005 | 220 | 2005 |
| Entrepreneurial propensity in a transition economy: exploring micro‐level and meso‐level cultural antecedents C Chelariu, TG Brashear, T Osmonbekov, A Zait Journal of Business & Industrial Marketing 23 (6), 405-415, 2008 | 122 | 2008 |
| Examining student satisfaction and gender differences in technology-supported, blended learning YM Dang, YG Zhang, S Ravindran, T Osmonbekov Journal of Information Systems Education 27 (2), 119, 2016 | 120 | 2016 |
| Adoption of the Internet of Things technologies in business procurement: impact on organizational buying behavior T Osmonbekov, WJ Johnston Journal of Business & Industrial Marketing 33 (6), 781-791, 2018 | 92 | 2018 |
| Abusive supervision and citizenship behaviors: Exploring boundary conditions BT Gregory, T Osmonbekov, ST Gregory, MD Albritton, JC Carr Journal of Managerial Psychology 28 (6), 628-644, 2013 | 82 | 2013 |
| Emotional appeal and incentive offering in banner advertisements T Xie, N Donthu, R Lohtia, T Osmonbekov Journal of Interactive Advertising 4 (2), 30-37, 2004 | 80 | 2004 |
| The impact of e-business infusion on channel coordination, conflict and reseller performance T Osmonbekov, DC Bello, DI Gilliland Industrial Marketing Management 38 (7), 778-784, 2009 | 47 | 2009 |
| How consumer expertise moderates the relationship between materialism and attitude toward advertising T Osmonbekov, BT Gregory, W Brown, FT Xie Journal of Targeting, Measurement and Analysis for Marketing 17, 321-327, 2009 | 45 | 2009 |
| Reseller adoption of manufacturers'e-business tools: The impact of social enforcement, technology–relationship fit and the mediating role of reseller benefits T Osmonbekov Journal of Business Research 63 (3), 217-223, 2010 | 44 | 2010 |
| E-business technological innovations: impact on channel processes and structure DC Bello, T Osmonbekov, F Tian Xie, DI Gilliland Journal of Marketing Channels 9 (3-4), 3-25, 2002 | 39 | 2002 |
| Direct effect of advertising spending on firm value: Moderating role of financial analyst coverage D Du, T Osmonbekov International Journal of Research in Marketing 37 (1), 196-212, 2020 | 38 | 2020 |
| Leader–member exchange and employee health: an exploration of explanatory mechanisms B Gregory, T Osmonbekov Leadership & Organization Development Journal 40 (6), 699-711, 2019 | 29 | 2019 |
| Communication technology in international business-to-business relationships C Chelariu, T Osmonbekov Journal of Business & Industrial Marketing 29 (1), 24-33, 2014 | 28 | 2014 |
| The impact of social and contractual enforcement on reseller performance: the mediating role of coordination and inequity during adoption of a new technology T Osmonbekov, B Gregory, C Chelariu, WJ Johnston Journal of Business & Industrial Marketing 31 (6), 808-818, 2016 | 24 | 2016 |
| Manufacturer–reseller e-business arrangements: The impact of inequity on relationship performance and the moderating role of dependence T Osmonbekov, T Gruen Industrial Marketing Management 42 (6), 872-879, 2013 | 17 | 2013 |
