| Muslim's purchase intention towards non-Muslim's Halal packaged food manufacturer NSNM Yunus, WEW Rashid, NM Ariffin, NM Rashid Procedia-Social and Behavioral Sciences 130, 145-154, 2014 | 318 | 2014 |
| The influence of country-of-origin on consumer purchase intention: The mobile phones brand from China NSNM Yunus, WEW Rashid Procedia Economics and Finance 37, 343-349, 2016 | 153 | 2016 |
| Leader's personality traits and employees job performance in public sector, Putrajaya NMA Ghani, NSNM Yunus, NS Bahry Procedia Economics and Finance 37, 46-51, 2016 | 131 | 2016 |
| Service quality towards customer loyalty in Malaysia's domestic low cost airline services NSNM Yunus, J Bojei, WEW Rashid International Journal of e-Education, e-Business, e-Management and e …, 2013 | 58 | 2013 |
| The Influence of Bank's frontlines’ personality traits on job performance NM Rashid, NFM Sah, NM Ariffin, WSWA Ghani, NSNM Yunus Procedia Economics and Finance 37, 65-72, 2016 | 43 | 2016 |
| The influence of personality traits towards quality pledge H Ma’amor, NSNM Yunus, N Hashim, A Haque Procedia Economics and Finance 37, 73-79, 2016 | 16 | 2016 |
| Consumer Purchase Intention towards Sharia Compliant Hotel (SCH) NMAG N. S.N. Muhamad-Yunus, N. Abd-Razak International Hospitality and Tourism Conference 2014, 155-159, 2015 | 13* | 2015 |
| The acceptance and the intention of online groceries shopping in Malaysia N Yunus, NMA Ghani, WEW Rashid J. Appl. Environ. Bio. Sci 6, 29-34, 2016 | 6 | 2016 |
| The effectiveness of loyalty program towards customer loyalty MZ Mohd Salleh, NSN Muhamad Yunus, NM Abdul Ghani, N Arifin, ... Advances in Business Research International Journal (ABRIJ) 4 (2), 63-68, 2018 | 2 | 2018 |
| Customer satisfaction on e-SERVQUAL in Islamic online banking services N Hashim, MZ Mohd Salleh, NSN Muhamad Yunus, IS Mat Shafie Advances in Business Research International Journal 3 (2), 1-8, 2017 | 2 | 2017 |
| Determinants of Quality Pledge Among Five-Star Hoteliers: A PLS-SEM Approach H Ma’amor, N Hashim, N Achim, NSNM Yunus, A Haque Advanced Science Letters 24 (4), 2441-2443, 2018 | 1 | 2018 |
| Determinants of Consumers’ Willingness to Purchase Generic Medicines MR Dzulkipli, SN Maon, NSNM Yunus, A Jamal, NA Nordin Information Management and Business Review 15 (4 (SI) I), 472-477, 2023 | | 2023 |
| Biz venture: building future entrepreneurs NA Achim, NSN Muhamad Yunus, H Ma'amor, FA Mohamad Basir, ... Division of Research and Industry Linkages, 2017 | | 2017 |
