| Assessing the effects of the COVID-19 pandemic on M-commerce adoption: an adapted UTAUT2 approach S Vinerean, C Budac, LA Baltador, DC Dabija Electronics 11 (8), 1269, 2022 | 112 | 2022 |
| The value of brand equity C Budac, L Baltador Procedia Economics and finance 6, 444-448, 2013 | 83 | 2013 |
| Strategic considerations on how brands should deal with generation Z B Adriana-Camelia Revista Economică 66 (5), 2014 | 41 | 2014 |
| Next generations of consumers – challenges and opportunities for brands C Budac Bulletin of Taras Shevchenko National University of Kyiv. Economics, 5, 2015 | 34* | 2015 |
| Marketingul și calitatea serviciilor L Dumitrescu, C Apostu Expert, 2009 | 33* | 2009 |
| Theoretical approaches on successful email marketing campaigns C Budac Ovidius University Annals: Economic Sciences Series 16 (2), 306-311, 2016 | 27 | 2016 |
| Brand communication challenges in getting young customer engagement C Budac, LA Baltador Procedia Economics and Finance 16, 521-525, 2014 | 26 | 2014 |
| Open Government–A Long Way Ahead for Romania LA Baltador, C Budac Procedia Economics and Finance 16, 557-562, 2014 | 13 | 2014 |
| Marketing financiar-bancar. Curs pentru învăţământul la distanţă L Dumitrescu, C Apostu Sibiu: Univ.,, L. Blaga, 2007 | 8 | 2007 |
| Some intercultural considerations on corporate social responsibility-Case study: Romania and Hofstede’s cultural dimensions L Baltador, C Budac, L Belascu Revista Economica 65 (1), 164-173, 2013 | 7 | 2013 |
| INTERCULTURAL COMMUNICATION BARRIERS--AN INTERPERSONAL APPROACH. L Baltador, C Budac Revista Economica 66 (1), 2014 | 5 | 2014 |
| The business value L Dumitrescu, LC APOSTU Management & Marketing 6 (1), 83-88, 2008 | 4 | 2008 |
| Interplays Between Corporate Reputation And Media–A Bibliometric Analysis LB Leila, B Camelia, O Claudia Studies in Business and Economics 15 (3), 45-60, 2020 | 3 | 2020 |
| Emerging issues in the global economy S Mărginean, C Ogrean, R Orăștean Springer Proceedings in Business and Economics. Springer, Cham. https://doi …, 2018 | 3 | 2018 |
| The role of the brand in bringing competitive advantages C Apostu Studies in Business and Economics 2 (2), 5-7, 2007 | 3 | 2007 |
| Study on the Reputation of the (MASS) Media in Romania L Lunguleac-Bardasuc, C Budac, C Ogrean Studies in Business and Economics 16 (1), 120-135, 2021 | 2 | 2021 |
| Considerations on the Impact of the Global Financial Crisis on Economies from Eastern Europe L Belașcu, C Budac | 2 | 2016 |
| Promoting entrepreneurship in Romania: An impact study within recent graduates of economic sciences AC Budac, A Pentescu Studies in Business and Economics 10 (1), 35-46, 2015 | 2 | 2015 |
| The understanding of branding process as a management tool that helps the companies to differentiate on the market C Budac, L Baltador, D PETRAŞCU Revista Economică, 2012 | 2 | 2012 |
| Unfair Competition and the use of marketing mix components C BUDAC, L BALTADOR, M ŢICHINDELEAN REVISTA ECONOMICĂ, 17, 2011 | 1 | 2011 |
LIA ALEXANDRA BALTADOR"Lucian Blaga" University from SibiuAdresă de e-mail confirmată pe ulbsibiu.ro
