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Cited by
All
Since 2019
Citations
73
73
h-index
1
1
i10-index
1
1
0
38
19
2021
2022
2023
2024
5
21
37
10
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Hao Liu
Lecturer (Assistant Professor) in Marketing,
Newcastle University
Business School
Verified email at newcastle.ac.uk -
Homepage
Global/Local Branding
Consumer Dispositions
Marketplace (Anti)globalization
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Perceived brand globalness/localness: A systematic review of the literature and directions for further research
H Liu, K Schoefer, F Fastoso, E Tzemou
Journal of International Marketing 29 (1), 77-94
, 2021
73
2021
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