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Bernhard Swoboda
Bernhard Swoboda
Adresă de e-mail confirmată pe uni-trier.de
Titlu
Citat de
Citat de
Anul
Käuferverhalten
BST Foscht, H Schramm-Kle
Springer Gabler, 2015
979*2015
Handelsmanagement
HP Liebmann, J Zentes, B Swoboda
Vahlen, 2008
5082008
Decades of research on market entry modes: What do we really know about external antecedents of entry mode choice?
D Morschett, H Schramm-Klein, B Swoboda
Journal of international management 16 (1), 60-77, 2010
4922010
Grundbegriffe des marketing: marktorientiertes globales management-wissen
J Zentes, B Swoboda
Schäffer-Poeschel, 2001
4082001
Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives
D Morschett, B Swoboda, T Foscht
The International Review of Retail, Distribution and Consumer Research 15 (4 …, 2005
3062005
Internationales marketing
J Zentes, B Swoboda, H Schramm-Klein
Vahlen, 2013
2362013
Internationales Wertschöpfungsmanagement
J Zentes, B Swoboda, D Morschett
Vahlen, 2004
2182004
The effects of perceived brand globalness and perceived brand localness in China: Empirical evidence on Western, Asian, and domestic retailers
B Swoboda, K Pennemann, M Taube
Journal of International Marketing 20 (4), 72-95, 2012
2172012
Kooperationen, Allianzen und Netzwerke: Grundlagen-Ansätze-Perspektiven
J Zentes, B Swoboda, D Morschett
Springer-Verlag, 2013
2072013
SMEs' internationalisation patterns: Descriptives, dynamics and determinants
E Olejnik, B Swoboda
International Marketing Review, 2012
1962012
Handelsmanagement
J Zentes, B Swoboda, T Foscht
Vahlen, 2012
1932012
Competitive strategies in retailing—an investigation of the applicability of Porter's framework for food retailers
D Morschett, B Swoboda, H Schramm-Klein
Journal of Retailing and Consumer Services 13 (4), 275-287, 2006
1912006
The impact of culture on brand perceptions: a six‐nation study
T Foscht, C Maloles, B Swoboda, D Morschett, I Sinha
Journal of Product & Brand Management, 2008
1752008
Kooperation: Erklärungsperspektiven grundlegender Theorien, Ansätze und Konzepte im Überblick
B Swoboda
Kooperationen, Allianzen und Netzwerke, 35-64, 2003
1512003
Kooperationen, Allianzen und Netzwerke—Grundlagen,„Metaanalyse “und Kurzabriss
J Zentes, B Swoboda, D Morschett
Kooperationen, Allianzen und Netzwerke, 3-32, 2003
1422003
Linking processes and dynamic capabilities of international SMEs: the mediating effect of international entrepreneurial orientation
B Swoboda, E Olejnik
Journal of Small Business Management 54 (1), 139-161, 2016
1272016
An intersector analysis of the relevance of service in building a strong retail brand
B Swoboda, F Haelsig, D Morschett, H Schramm‐Klein
Managing Service Quality: An International Journal, 2007
1162007
Mixed methods
T Foscht, T Angerer, B Swoboda
Qualitative Marktforschung, 247-259, 2007
1092007
The importance of retail brand equity and store accessibility for store loyalty in local competition
B Swoboda, B Berg, H Schramm-Klein, T Foscht
Journal of Retailing and Consumer Services 20 (3), 251-262, 2013
1082013
Predictors and effects of retail brand equity–A cross-sectoral analysis
B Swoboda, J Weindel, F Hälsig
Journal of Retailing and Consumer Services 31, 265-276, 2016
1002016
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