| Is it human? The role of anthropomorphism as a driver for the successful acceptance of digital voice assistants K Wagner, F Nimmermann, H Schramm-Klein | 81 | 2019 |
| Differences and similarities in motivation for offline and online eSports event consumption F Neus, F Neus Event marketing in the context of higher education marketing and digital …, 2020 | 33 | 2020 |
| The influence of technology infusion on customers’ information disclosure behaviour within the frontline service encounter T Röding, F Nimmermann, S Steinmann, H Schramm-Klein The International Review of Retail, Distribution and Consumer Research 29 (5 …, 2019 | 7 | 2019 |
| Online complaints in the eye of the beholder: Optimal handling of public consumer complaints on the internet P Marx, F Nimmermann | 6 | 2017 |
| Drivers of market success for mobile gaming apps-results of a choice-based conjoint experiment R Rollin, S Steinmann, H Schramm-Klein, F Neus, F Nimmermann | 5 | 2017 |
| Congruency, expectations and consumer behavior in digital environments F Nimmermann Springer Gabler, 2020 | 2 | 2020 |
| Retailing in Portugal–Background, Developments and Challenges G Wagner, KK Kunze, M Welzel, F Nimmermann European Retail Research: 2013, Volume 27, Issue I, 95-125, 2014 | 1 | 2014 |
| General Discussion and Conclusion F Nimmermann, F Nimmermann Congruency, Expectations and Consumer Behavior in Digital Environments, 169-186, 2020 | | 2020 |
| Structure and Content of the Essays F Nimmermann, F Nimmermann Congruency, Expectations and Consumer Behavior in Digital Environments, 13-28, 2020 | | 2020 |
| Does Delivery Time Moderate the Effects of Vivid Product Images in Online Stores? F Nimmermann, G Mau, S Steinmann, H Schramm-Klein Proceedings of the AMA Winter Marketing Academic Conference 2017, 2017 | | 2017 |
Hanna Schramm-KleinProfessor of Marketing & Retailing, University of SiegenBestätigte E-Mail-Adresse bei marketing.uni-siegen.de
