Ovidiu I. Moisescu

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	All	Since 2019
Citations	2567	2068
h-index	24	20
i10-index	40	29

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Oana Adriana GicaDepartment of Hospitality Services, Faculty of Business, Babeș-Bolyai UniversityVerified email at ubbcluj.ro
Marko SarstedtLudwig-Maximilians-University MunichVerified email at lmu.de
Lacramioara RadomirBabeș-Bolyai University, Faculty of Economics and Business AdministrationVerified email at econ.ubbcluj.ro
Christian M. RingleProfessor of Management, Hamburg University of Technology, Technische Universität Hamburg, TUHHVerified email at tuhh.de
Monica Maria CoroșAssoc. Prof., dr, Faculty of Business (Transylvania Business School), Babeș-Bolyai UniversityVerified email at ubbcluj.ro
Anca C. YallopAuckland University of TechnologyVerified email at aut.ac.nz
Santha VaithilingamSunway UniversityVerified email at sunway.edu.my
Cheah Jun-Hwa (Jacky)Norwich Business School, University of East AngliaVerified email at uea.ac.uk
Hiram Tingi-CATS University College, Sarawak MalaysiaVerified email at icats.edu.my
Băcilă Mihai FlorinBabeș-Bolyai University, Faculty of Economics and Business Administration, Marketing DepartmentVerified email at econ.ubbcluj.ro
Alexandra M. Drule (Tirca)Associate Professor, Marketing Department, Babeș-Bolyai University of Cluj-NapocaVerified email at drule.ro
Claudia AstrachanLucerne University of Applied Sciences and ArtsVerified email at hslu.ch
Joseph F. Hair, Jr.University of South Alabama, Cleverdon Chair of BusinessVerified email at southalabama.edu
Bertea Patricia Elena, PhDassistant professor A.I. Cuza University of IasiVerified email at feaa.uaic.ro
Daniel MicanBabeș-Bolyai University, Faculty of Economics and Business AdministrationVerified email at econ.ubbcluj.ro
Dan-Andrei Sitar-TautBabeș-Bolyai University, Faculty of Economics and Business Admin, Business Information SystemsVerified email at econ.ubbcluj.ro
Radu CoceanLector univ. Dr. Universitatea Babeş-BolyaiVerified email at econ.ubbcluj.ro
Hugues SeraphinOxford Brookes Business School (UK)Verified email at brookes.ac.uk
Ioana DanUniversitatea Babeș-BolyaiVerified email at econ.ubbcluj.ro
József BerácsCorvinus University of BudapestVerified email at uni-corvinus.hu

Ovidiu I. Moisescu

Babeș-Bolyai University, Faculty of Economics and Business Administration, Department of Marketing

Verified email at econ.ubbcluj.ro - Homepage

Branding Marketing Research Marketing Places Tourism Marketing


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Structural model robustness checks in PLS-SEM M Sarstedt, CM Ringle, JH Cheah, H Ting, OI Moisescu, L Radomir Tourism Economics 26 (4), 531-554, 2020	692	2020
Executing and interpreting applications of PLS-SEM: Updates for family business researchers JF Hair, C Binz Astrachan, OI Moisescu, L Radomir, M Sarstedt, ... Journal of Family Business Strategy 12 (3), 100392, 2021	308	2021
The Importance of Brand Awareness In Consumers’ Buying Decision and Perceived Risk Assessment OI Moisescu Management & Marketing 7 (1), 103-110, 2009	140	2009
Latent class analysis in PLS-SEM: A review and recommendations for future applications M Sarstedt, L Radomir, OI Moisescu, CM Ringle Journal of Business Research 138, 398-407, 2022	132	2022
From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country OI Moisescu Economic Research - Ekonomska Istraživanja 31 (1), 55-72, 2018	77	2018
The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers OI Moisescu, B Allen Management & Marketing. Challenges for the Knowledge Society 5 (4), 83-98, 2010	75	2010
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity OI Moisescu The Proceedings of the International Conference Competitiveness and …, 2006	75	2006
From CSR to customer loyalty: An empirical investigation in the retail banking industry of a developing country OI Moisescu Scientific Annals of Economics and Business 64 (3), 307-323, 2017	57	2017
The Concept of Brand Equity - A Comparative Approach OI Moisescu The Proceedings of the International Conference The Impact of European …, 2005	56	2005
Discriminant validity of the customer-based corporate reputation scale: Some causes for concern L Radomir, OI Moisescu Journal of Product & Brand Management 29 (4), 457-469, 2020	55	2020
Perceived usefulness: A silver bullet to assure user data availability for online recommendation systems D Mican, DA Sitar-Tăut, OI Moisescu Decision Support Systems 139, 113420, 2020	51	2020
Innovative and sustainable tourism strategies: a viable alternative for Romania's economic development MM Coros, OA Gica, AC Yallop, OI Moisescu Worldwide Hospitality and Tourism Themes 9 (5), 504-515, 2017	47	2017
The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry OI Moisescu Central European Business Review 4 (2), 21-30, 2015	46	2015
A Conceptual Analysis of Brand Evaluation OI Moisescu The Proceedings of the International Conference Competitiveness and European …, 2007	44	2007
Assessing Customer Loyalty: A Literature Review OI Moisescu The Proceedings of the Multidisciplinary Academic Conference on Economics …, 2014	42	2014
The Untold story: Event tourism's negative impact on residents' community life and well-being OI Moisescu, OA Gică, MM Coroș, AC Yallop Worldwide Hospitality and Tourism Themes 11 (5), 492-505, 2019	34	2019
The digital traveller: implications for data ethics and data governance in tourism and hospitality AC Yallop, OA Gică, OI Moisescu, MM Coroș, H Séraphin Journal of Consumer Marketing 40 (2), 155-170, 2023	32	2023
SERVQUAL Versus SERVPERF: Modeling Customer Satisfaction and Loyalty As a Function of Service Quality in Travel Agencies OI Moisescu, OA Gica Studia Universitatis Babes-Bolyai Oeconomica 58 (3), 3-19, 2013	29	2013
An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites OI Moisescu, I Dan, OA Gică Journal of Consumer Behaviour, 2021	27	2021
Marketingul serviciilor: Ramuri şi domenii prestatoare A Vorzsak, MF Bacila, R Cocean, MA Alt, OI Moisescu, CV Nistor, CM Pop, ... Alma Mater, 2006	27*	2006

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