Urmăriți
Ovidiu I. Moisescu
Ovidiu I. Moisescu
Babeș-Bolyai University, Faculty of Economics and Business Administration, Department of Marketing
Adresă de e-mail confirmată pe econ.ubbcluj.ro - Pagina de pornire
Titlu
Citat de
Citat de
Anul
Structural model robustness checks in PLS-SEM
M Sarstedt, CM Ringle, JH Cheah, H Ting, OI Moisescu, L Radomir
Tourism Economics 26 (4), 531-554, 2020
7612020
Executing and interpreting applications of PLS-SEM: Updates for family business researchers
JF Hair, C Binz Astrachan, OI Moisescu, L Radomir, M Sarstedt, ...
Journal of Family Business Strategy 12 (3), 100392, 2021
3472021
Latent class analysis in PLS-SEM: A review and recommendations for future applications
M Sarstedt, L Radomir, OI Moisescu, CM Ringle
Journal of Business Research 138, 398-407, 2022
1532022
The Importance of Brand Awareness In Consumers’ Buying Decision and Perceived Risk Assessment
OI Moisescu
Management & Marketing 7 (1), 103-110, 2009
1432009
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity
OI Moisescu
The Proceedings of the International Conference Competitiveness and …, 2006
782006
From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country
OI Moisescu
Economic Research - Ekonomska IstraŸivanja 31 (1), 55-72, 2018
772018
The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers
OI Moisescu, B Allen
Management & Marketing. Challenges for the Knowledge Society 5 (4), 83-98, 2010
772010
Discriminant validity of the customer-based corporate reputation scale: Some causes for concern
L Radomir, OI Moisescu
Journal of Product & Brand Management 29 (4), 457-469, 2020
652020
From CSR to customer loyalty: An empirical investigation in the retail banking industry of a developing country
OI Moisescu
Scientific Annals of Economics and Business 64 (3), 307-323, 2017
582017
The Concept of Brand Equity - A Comparative Approach
OI Moisescu
The Proceedings of the International Conference The Impact of European …, 2005
562005
Perceived usefulness: A silver bullet to assure user data availability for online recommendation systems
D Mican, DA Sitar-Tăut, OI Moisescu
Decision Support Systems 139, 113420, 2020
532020
Innovative and sustainable tourism strategies: a viable alternative for Romania's economic development
MM Coros, OA Gica, AC Yallop, OI Moisescu
Worldwide Hospitality and Tourism Themes 9 (5), 504-515, 2017
502017
The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry
OI Moisescu
Central European Business Review 4 (2), 21-30, 2015
482015
A Conceptual Analysis of Brand Evaluation
OI Moisescu
The Proceedings of the International Conference Competitiveness and European …, 2007
452007
Assessing Customer Loyalty: A Literature Review
OI Moisescu
The Proceedings of the Multidisciplinary Academic Conference on Economics …, 2014
442014
The digital traveller: implications for data ethics and data governance in tourism and hospitality
AC Yallop, OA Gică, OI Moisescu, MM Coroș, H Séraphin
Journal of Consumer Marketing 40 (2), 155-170, 2023
372023
The Untold story: Event tourism's negative impact on residents' community life and well-being
OI Moisescu, OA Gică, MM Coroș, AC Yallop
Worldwide Hospitality and Tourism Themes 11 (5), 492-505, 2019
352019
An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites
OI Moisescu, I Dan, OA Gică
Journal of Consumer Behaviour, 2021
302021
SERVQUAL Versus SERVPERF: Modeling Customer Satisfaction and Loyalty As a Function of Service Quality in Travel Agencies
OI Moisescu, OA Gica
Studia Universitatis Babes-Bolyai Oeconomica 58 (3), 3-19, 2013
292013
The impact of environmental and social responsibility on customer loyalty: A multigroup analysis among generations x and y
OI Moisescu, OA Gică
International Journal of Environmental Research and Public Health 17 (18), 6466, 2020
272020
Sistemul nu poate realiza operația în acest moment. Încercați din nou mai târziu.
Articole 1–20