Ovidiu I. Moisescu
Ovidiu I. Moisescu
Babeș-Bolyai University, Faculty of Economics and Business Administration, Department of Marketing
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Citat de
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Structural model robustness checks in PLS-SEM
M Sarstedt, CM Ringle, JH Cheah, H Ting, OI Moisescu, L Radomir
Tourism Economics 26 (4), 531-554, 2020
Executing and interpreting applications of PLS-SEM: Updates for family business researchers
JF Hair, C Binz Astrachan, OI Moisescu, L Radomir, M Sarstedt, ...
Journal of Family Business Strategy 12 (3), 100392, 2021
Latent class analysis in PLS-SEM: A review and recommendations for future applications
M Sarstedt, L Radomir, OI Moisescu, CM Ringle
Journal of Business Research 138, 398-407, 2022
The Importance of Brand Awareness In Consumers’ Buying Decision and Perceived Risk Assessment
OI Moisescu
Management & Marketing 7 (1), 103-110, 2009
A Conceptual Analysis of Brand Loyalty As Core Dimension of Brand Equity
OI Moisescu
The Proceedings of the International Conference Competitiveness and …, 2006
From perceptual corporate sustainability to customer loyalty: a multi-sectorial investigation in a developing country
OI Moisescu
Economic Research - Ekonomska IstraŸivanja 31 (1), 55-72, 2018
The Relationship Between The Dimensions Of Brand Loyalty. An Empirical Investigation Among Romanian Urban Consumers
OI Moisescu, B Allen
Management & Marketing. Challenges for the Knowledge Society 5 (4), 83-98, 2010
Discriminant validity of the customer-based corporate reputation scale: Some causes for concern
L Radomir, OI Moisescu
Journal of Product & Brand Management 29 (4), 457-469, 2020
From CSR to customer loyalty: An empirical investigation in the retail banking industry of a developing country
OI Moisescu
Scientific Annals of Economics and Business 64 (3), 307-323, 2017
The Concept of Brand Equity - A Comparative Approach
OI Moisescu
The Proceedings of the International Conference The Impact of European …, 2005
Perceived usefulness: A silver bullet to assure user data availability for online recommendation systems
D Mican, DA Sitar-Tăut, OI Moisescu
Decision Support Systems 139, 113420, 2020
Innovative and sustainable tourism strategies: a viable alternative for Romania's economic development
MM Coros, OA Gica, AC Yallop, OI Moisescu
Worldwide Hospitality and Tourism Themes 9 (5), 504-515, 2017
The Impact of Customers' Perception of CSR on Corporate Brand Loyalty: The Case of the Romanian Mobile Telecom Industry
OI Moisescu
Central European Business Review 4 (2), 21-30, 2015
A Conceptual Analysis of Brand Evaluation
OI Moisescu
The Proceedings of the International Conference Competitiveness and European …, 2007
Assessing Customer Loyalty: A Literature Review
OI Moisescu
The Proceedings of the Multidisciplinary Academic Conference on Economics …, 2014
The digital traveller: implications for data ethics and data governance in tourism and hospitality
AC Yallop, OA Gică, OI Moisescu, MM Coroș, H Séraphin
Journal of Consumer Marketing 40 (2), 155-170, 2023
The Untold story: Event tourism's negative impact on residents' community life and well-being
OI Moisescu, OA Gică, MM Coroș, AC Yallop
Worldwide Hospitality and Tourism Themes 11 (5), 492-505, 2019
An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites
OI Moisescu, I Dan, OA Gică
Journal of Consumer Behaviour, 2021
SERVQUAL Versus SERVPERF: Modeling Customer Satisfaction and Loyalty As a Function of Service Quality in Travel Agencies
OI Moisescu, OA Gica
Studia Universitatis Babes-Bolyai Oeconomica 58 (3), 3-19, 2013
The impact of environmental and social responsibility on customer loyalty: A multigroup analysis among generations x and y
OI Moisescu, OA Gică
International Journal of Environmental Research and Public Health 17 (18), 6466, 2020
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