Senior Lecturer of Online Marketing, Bucharest University of Economic Studies
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Gamification applied in affiliate marketing. Case study of 2Parale
AV Salcu, C Acatrinei
Management & Marketing 8 (4), 767-790, 2013
Designing email marketing campaigns - A data mining approach based on consumer preferences
RI Mogos, C Acatrinei
Annales Universitatis Apulensis: Series Oeconomica 17 (1), 15, 2015
Email marketing campaigns: the easiest path from organizations to consumers–an exploratory assessment
C Pantea, NA Pop
Annals of Faculty of Economics 19 (1), 737-742, 2010
The Loyalty Card: Issues in Evaluating Loyalty Program Effectiveness
C Acatrinei, TV Puiu
International Journal of Economic Practices and Theories 2 (3), 153-164, 2012
The paradox of energy consumption decrease in the transition period towards a digital society
C Pelau, C Acatrinei
Energies 12 (8), 1428, 2019
Managing maturity in process-based improvement organizations: a perspective of the Romanian companies
C Paunescu, C Acatrinei
Journal of Business Economics and Management 13 (2), 223-241, 2012
A qualitative research regarding the marketing communication tools used in the online environment
PN Al, A Carmen
European Integration–New Challenges, 2011
Toward a Circular Economy in the Toy Industry: The Business Model of a Romanian Company
I Albastroiu Nastase, C Negrutiu, M Felea, C Acatrinei, A Cepoi, A Istrate
Sustainability 14 (1), 22, 2021
Privacy literacy: what is and how it can be measured
C Vegheş, M Orzan, C Acatrinei, D Dugulan
Annales Universitatis Apulensis-Series Oeconomica 14 (2), 704-711, 2012
Social networking: reasons to join and things done by the Romanian consumers - An exploratory assessment
C Vegheș, C Pantea
The Annals of the University of Oradea – Economic Sciences 18 (4), 869-873, 2009
The Romanian perspective upon the social customer and online social networks
C Acatrinei, FN Nistor
Management & Marketing 7 (2), 221-236, 2012
Managing quality in organizations through performance measurement
C Păunescu, I Purcărea, C Pantea
Management & Marketing 3 (1(9)), 105-116, 2008
A Qualitative Research Regarding the Online Advertising Formats Used by Romanian Companies
C Acatrinei
Studia Universitatis „Vasile Goldis” Arad–Economics Series 25 (3), 23-34, 2015
Mapping the Private Space of the Romanian consumer: micro and macroeconomic implications
C Vegheş, IC Popescu, M Orzan, C Acatrinei
Annales Universitatis Apulensis-Series Oeconomica 16 (2), 366-378, 2014
Private Information Revealed By Romanian Facebook Users-An Exploratory Assessment
V Călin, O Mihai, A Carmen, D Diana
The Annals of the University of Oradea, 1827, 2013
Revealing the people who empower the social networks–an exploratory research of the Romanian market
A C‚nda, M Rusescu, C Pantea
REVISTA ECONOMICĂ 1 (52), 36-42, 2010
European Union consumers’ views on the protection of their personal data: An exploratory assessment
C Vegheş, C Pantea, D Bălan, B Lalu
Annales Universitatis Apulensis Series Oeconomica 2 (11), 988-995, 2009
Employability, proactiveness and workplace behaviors: is socioeconomic status a mediator?
C Păunescu, C Acatrinei, R Argatu, SJJ McGuire, Y Zhang
Journal of Business Economics and Management 25 (1), 47–65-47–65, 2024
Remarks about online advertising - A qualitative research among Romanian professionals
C Acatrinei
Annals of the University of Oradea, Economic Science Series 24 (1), 1201-1206, 2015
Designing Email Marketing Campaigns-A Data Mining Approach Based On Consumer Preferences
RI Mogo√, C Acatrinei
Annales Universitatis Apulensis Series Oeconomica 1 (17), 1-1, 2015
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