| Flow theory and online marketing outcomes: A critical literature review DR Obadă Procedia Economics and Finance 6, 550-561, 2013 | 82 | 2013 |
| Sharing fake news about brands on social media: a new conceptual model based on flow theory R Obadă | 49 | 2019 |
| Measuring perceived service quality offline vs. online: a new PeSQ conceptual model OD Rareș Procedia Economics and Finance 15, 538-551, 2014 | 46 | 2014 |
| “In flow”! why do users share fake news about environmentally friendly brands on social media? DR Obadă, DC Dabija International Journal of Environmental Research and Public Health 19 (8), 4861, 2022 | 38 | 2022 |
| Reactive public relations strategies for managing fake news in the online environment GI Farte, DR Obada | 34 | 2018 |
| Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line C Grădinaru, DR Obadă, IA Grădinaru, DC Dabija Sustainability 14 (21), 1-23, 2022 | 32 | 2022 |
| Online flow experience and perceived quality of a brand website: InPascani. ro Case Study DR Obadă Procedia-Social and Behavioral Sciences 149, 673-679, 2014 | 30 | 2014 |
| Multimodality as a premise for inducing online flow on a brand website: A social semiotic approach O Culache, DR Obadă Procedia-Social and Behavioral Sciences 149, 261-268, 2014 | 28 | 2014 |
| The Mediation Effects of Social Media Usage and Sharing Fake News about Companies DR Obadă, DC Dabija Behavioral Sciences 12 (10), 372, 2022 | 17 | 2022 |
| The effects of fake news on consumers’ brand trust: An exploratory study in the food security context GI Fârte, DR Obadă Romanian Journal of Communication and Public Relations 23 (3), 47-61, 2021 | 13 | 2021 |
| In flow DR Obada, DC Dabija why do users share fake news about environmentally friendly brands on social …, 2022 | 7 | 2022 |
| Impactul stării de flux din mediul on-line asupra calității percepute a unui site web de brand R Obadă | 4 | 2015 |
| Exploring the mediating role of perceived quality between online flow and customer’s online purchase intention on a restaurant e-commerce website R Obadă | 3 | 2014 |
| " In Flow"! Why Do Users Share Fake News about Environmentally Friendly Brands on Social Media? DR Obada, DC Dabija International Journal of Environmental Research and Public Health 19 (8), 2022 | 1 | 2022 |
| Pretesting flow questionnaire design using eye-tracking: an exploratory study DR Obadă | 1 | 2021 |
| Predictors of social media users’ intention to donate online towards international NGOs in the fake news era DR Obadă, DC Dabija, V Câmpian Humanities and Social Sciences Communications 11 (1), 1-12, 2024 | | 2024 |
| Consumer perception towards electronic products from recycled components in the current geopolitical context: A structural equation modelling approach DR Obadă, DC Dabija, GI Fârte Heliyon 10 (4), 2024 | | 2024 |
| Principiile și managementul relațiilor publice DR Obadă, GI Fârte Editura Tritonic: București., 2024 | | 2024 |
| The Impact of Extraversion and Introversion on Millennials Propensity to Recommend Their Preferred Fitness Center DC Dabija, LM Csorba, NH Pop, DR Obadă Behavioral Sciences 14 (1), 22, 2023 | | 2023 |
| Psychological and Social Implications of the COVID-19 Pandemic: A Comparative Analysis of Preventive and Interventive Measures Taken in Bulgaria, Germany, the Netherlands, and … D Francine, K Udo, K Dilyana, L Vladislava, O Daniel-Rareș, T Miroslav, ... Bildung und Erziehung 76 (3), 2023 | | 2023 |
Dan-Cristian DabijaMarketing Professor, Babeș-Bolyai UniversityAdresă de e-mail confirmată pe econ.ubbcluj.ro
