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Miklos Sarvary
Miklos Sarvary
Carson Professor of Business, Columbia Business School
Adresă de e-mail confirmată pe columbia.edu - Pagina de pornire
Titlu
Citat de
Citat de
Anul
Remanufacturing as a marketing strategy
A Atasu, M Sarvary, LN Van Wassenhove
Management science 54 (10), 1731-1746, 2008
11202008
Knowledge management and competition in the consulting industry
M Sarvary
California management review 41 (2), 95-107, 1999
10491999
Network effects and personal influences: The diffusion of an online social network
Z Katona, PP Zubcsek, M Sarvary
Journal of marketing research 48 (3), 425-443, 2011
9252011
When and how is the Internet likely to decrease price competition?
R Lal, M Sarvary
Marketing Science 18 (4), 485-503, 1999
7861999
“Bricks and clicks”: The impact of product returns on the strategies of multichannel retailers
E Ofek, Z Katona, M Sarvary
Marketing Science 30 (1), 42-60, 2011
5772011
Efficient take‐back legislation
A Atasu, LN Van Wassenhove, M Sarvary
Production and Operations Management 18 (3), 243-258, 2009
4832009
Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions
Y Bart, AT Stephen, M Sarvary
Journal of Marketing Research 51 (3), 270-285, 2014
4672014
Leveraging the customer base: Creating competitive advantage through knowledge management
E Ofek, M Sarvary
Management science 47 (11), 1441-1456, 2001
3722001
Staged estimation of international diffusion models: An application to global cellular telephone adoption
MG Dekimpe, PM Parker, M Sarvary
Technological forecasting and social change 57 (1-2), 105-132, 1998
3071998
Global diffusion of technological innovations: A coupled-hazard approach
MG Dekimpe, PM Parker, M Sarvary
Journal of Marketing Research 37 (1), 47-59, 2000
3012000
The race for sponsored links: Bidding patterns for search advertising
Z Katona, M Sarvary
Marketing Science 29 (2), 199-215, 2010
2292010
Content vs. advertising: The impact of competition on media firm strategy
D Godes, E Ofek, M Sarvary
Marketing Science 28 (1), 20-35, 2009
2192009
Beyond Bitcoin: The Economics of Digital Currencies and Blockchain Technolgies
H Halaburda, M Sarvary, G Haeringer
Springer International Publishing, 2022
216*2022
“Globalization”: modeling technology adoption timing across countries
MG Dekimpe, PM Parker, M Sarvary
Technological Forecasting and Social Change 63 (1), 25-42, 2000
1892000
R&D, marketing, and the success of next-generation products
E Ofek, M Sarvary
Marketing Science 22 (3), 355-370, 2003
1722003
News consumption and media bias
Y Xiang, M Sarvary
Marketing Science 26 (5), 611-628, 2007
1542007
Weathering tight economic times: The sales evolution of consumer durables over the business cycle
B Deleersnyder, MG Dekimpe, M Sarvary, PM Parker
Quantitative Marketing and Economics 2, 347-383, 2004
1472004
Maersk line: B2B social media—“It's communication, not marketing”
Z Katona, M Sarvary
California management review 56 (3), 142-156, 2014
1322014
Differentiation with user-generated content
K Zhang, M Sarvary
Management Science 61 (4), 898-914, 2015
120*2015
Marketing information: A competitive analysis
M Sarvary, PM Parker
Marketing science 16 (1), 24-38, 1997
1151997
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