| Marketing P Baines, C Fill, S Rosengren Oxford University Press, 2017 | 522 | 2017 |
| Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects N Åkestam, S Rosengren, M Dahlen Psychology & Marketing 34 (8), 795-806, 2017 | 498 | 2017 |
| Receiving word-of-mouth from the service customer: An emotion-based effectiveness assessment M Söderlund, S Rosengren Journal of retailing and consumer services 14 (2), 123-136, 2007 | 371 | 2007 |
| If advertising won't die, what will it be? Toward a working definition of advertising M Dahlen, S Rosengren Journal of Advertising 45 (3), 334-345, 2016 | 360 | 2016 |
| Optimal marknadskommunikation M Dahlén, F Lange Liber, 2009 | 304 | 2009 |
| Advertising creativity matters M Dahlén, S Rosengren, F Törn Journal of advertising research 48 (3), 392-403, 2008 | 249 | 2008 |
| Experience value as a function of hedonic and utilitarian dominant services NK Prebensen, S Rosengren International journal of contemporary hospitality management 28 (1), 113-135, 2016 | 232 | 2016 |
| Revisiting the smiling service worker and customer satisfaction M Söderlund, S Rosengren International Journal of Service Industry Management 19 (5), 552-574, 2008 | 225 | 2008 |
| Could placing ads wrong be right?: advertising effects of thematic incongruence M Dahlén, S Rosengren, F Törn, N Öhman Journal of Advertising 37 (3), 57-67, 2008 | 191 | 2008 |
| A meta-analysis of when and how advertising creativity works S Rosengren, M Eisend, S Koslow, M Dahlen Journal of Marketing 84 (6), 39-56, 2020 | 186 | 2020 |
| Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link M Dahlén, S Rosengren Journal of Brand Management 12, 151-164, 2005 | 176 | 2005 |
| Why do online grocery shoppers switch? An empirical investigation of drivers of switching in online grocery R Singh, S Rosengren Journal of Retailing and Consumer Services 53, 101962, 2020 | 158 | 2020 |
| Love at first site? A study of website advertising effectiveness M Dahlén, A Rasch, S Rosengren Journal of Advertising Research 43 (1), 25-33, 2003 | 154 | 2003 |
| Dismantling" positive affect" and its effects on customer satisfaction: an empirical examination of customer joy in a service encounter M Söderlund, S Rosengren Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2004 | 123 | 2004 |
| Gender stereotypes in advertising have negative cross-gender effects N Åkestam, S Rosengren, M Dahlén, KT Liljedal, H Berg European Journal of Marketing 55 (13), 63-93, 2021 | 119 | 2021 |
| Diversity and inclusion in advertising research M Eisend, AF Muldrow, S Rosengren International Journal of Advertising 42 (1), 52-59, 2023 | 97 | 2023 |
| The happy versus unhappy service worker in the service encounter: Assessing the impact on customer satisfaction M Söderlund, S Rosengren Journal of Retailing and Consumer Services 17 (2), 161-169, 2010 | 91 | 2010 |
| Think outside the ad: Can advertising creativity benefit more than the advertiser? S Rosengren, M Dahlén, E Modig Journal of advertising 42 (4), 320-330, 2013 | 86 | 2013 |
| Think about it–can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy? N Åkestam, S Rosengren, M Dahlen European Journal of Marketing 51 (1), 82-98, 2017 | 79 | 2017 |
| Brand–slogan matching in a cluttered environment S Rosengren, M Dahlén Journal of Marketing Communications 12 (4), 263-279, 2006 | 78 | 2006 |
Sheila L. SasserProfessor of Marketing, Eastern Michigan University, University of MichiganVerified email at emich.edu
