Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations A Capatina, M Kachour, J Lichy, A Micu, AE Micu, F Codignola Technological Forecasting and Social Change 151, 119794, 2020 | 152 | 2020 |
Analyzing user sentiment in social media: Implications for online marketing strategy A Micu, AE Micu, M Geru, RC Lixandroiu Psychology & Marketing 34 (12), 1094-1100, 2017 | 152 | 2017 |
Online customer experience in e-retailing: implications for web entrepreneurship AE Micu, O Bouzaabia, R Bouzaabia, A Micu, A Capatina International Entrepreneurship and Management Journal 15, 651-675, 2019 | 110 | 2019 |
Country-based comparison of accommodation brands in social media: An fsQCA approach A Capatina, A Micu, AE Micu, R Bouzaabia, O Bouzaabia Journal of Business Research 89, 235-242, 2018 | 56 | 2018 |
The state of# digitalentrepreneurship: A big data Leximancer analysis of social media activity V Wilk, H Cripps, A Capatina, A Micu, AE Micu International Entrepreneurship and Management Journal, 1-18, 2021 | 46 | 2021 |
The impact of artificial intelligence use on the e-commerce in Romania A Micu, AE Micu, M Geru, A Căpățînă, MC Muntean Amfiteatru Economic 23 (56), 137-154, 2021 | 39 | 2021 |
Using artificial intelligence on social media’s user generated content for disruptive marketing strategies in eCommerce M Geru, AE Micu, A Capatina, A Micu Economics and Applied Informatics 24 (3), 5-11, 2018 | 32 | 2018 |
Assessing an on-site customer profiling and hyper-personalization system prototype based on a deep learning approach A Micu, A Capatina, DS Cristea, D Munteanu, AE Micu, DA Sarpe Technological Forecasting and Social Change 174, 121289, 2022 | 31 | 2022 |
A NEW CHALLENGE IN DIGITAL ECONOMY: NEUROMARKETING APPLIED TO SOCIAL MEDIA. A Micu, A Capatina, AE Micu, M Geru, KA Aivaz, MC Muntean Economic Computation & Economic Cybernetics Studies & Research 55 (4), 2021 | 29 | 2021 |
Exploring artificial intelligence techniques’ applicability in social media marketing A Micu, A Capatina, AE Micu Journal of Emerging Trends in Marketing and Management 1 (1), 156-165, 2018 | 23 | 2018 |
Consumers’ attitude towards renewable energy in the context of the energy crisis IP Gârdan, A Micu, CA Paștiu, AE Micu, DA Gârdan Energies 16 (2), 676, 2023 | 20 | 2023 |
Market intelligence precursors for the entrepreneurial resilience approach: The case of the Romanian eco-label product retailers A Micu, AE Micu, A Capatina, N Cristache, BG Dragan Sustainability 10 (1), 190, 2018 | 18 | 2018 |
Strategic pricing A Micu, AE Micu Bulletin of the University of Petrol 58 (2), 43-52, 2006 | 16 | 2006 |
The impact of a trend pattern for sustainable marketing budgets on turnover dynamics (a case study) A Capatina, A Micu, N Cristache, AE Micu Contemporary Economics 11 (3), 287, 2017 | 15 | 2017 |
Organizational communication and change management. National challenges and European perspectives M Angela-Eliza, NR Valentina Ovidius University Annals: Economic Sciences Series 18 (1), 336-341, 2018 | 14 | 2018 |
Elevating students’ lives through immersive learning experiences in a safe metaverse A Capatina, NJ Patel, K Mitrov, DS Cristea, A Micu, AE Micu International Journal of Information Management 75, 102723, 2024 | 13 | 2024 |
“Real impact”: Challenges and opportunities in bridging the gap between research and practice–Making a difference in industry, policy, and society YK Dwivedi, A Jeyaraj, L Hughes, GH Davies, M Ahuja, MA Albashrawi, ... International Journal of Information Management, 102750, 2024 | 13 | 2024 |
Exploring causal recipes of startup acceptance into business incubators: a cross-country study A Capatina, DS Cristea, A Micu, AE Micu, G Empoli, F Codignola International Journal of Entrepreneurial Behavior & Research 29 (7), 1584-1612, 2023 | 12 | 2023 |
Exploring e-HCM Systems' Benefits in Organizations from Private Sector and Public Administration A Micu, A Capatina, AE Micu, G Schin Journal of Promotion Management 23 (3), 407-418, 2017 | 11 | 2017 |
THE GENETIC APPROACH OF MARKETING RESEARCH. A Micu, AE Micu, K Aivaz, A Capatina Economic Computation & Economic Cybernetics Studies & Research 50 (3), 2016 | 10 | 2016 |