| The impact of social media influencers on travel decisions: The role of trust in consumer decision journey RA Pop, Z Săplăcan, DC Dabija, MA Alt Current Issues in Tourism 25 (5), 823-843, 2022 | 495 | 2022 |
| Social media goes green—The impact of social media on green cosmetics purchase motivation and intention RA Pop, Z Săplăcan, MA Alt Information 11 (9), 447, 2020 | 191 | 2020 |
| Banking with a chatbot–A study on technology acceptance MA Alt, I Vizeli, Z Săplăcan Studia Universitatis Babes-Bolyai Oeconomica 66 (1), 13-35, 2021 | 38 | 2021 |
| Digital touchpoints and multichannel segmentation approach in the life insurance industry MA Alt, Z Săplăcan, B Benedek, BZ Nagy International journal of retail & distribution management 49 (5), 652-677, 2021 | 29 | 2021 |
| Determinants of adopting a zero waste consumer lifestyle Z Săplăcan, B Márton Regional and Business Studies 11 (2), 25-39, 2019 | 26 | 2019 |
| Social media goes green-the impact of social media on green cosmetics purchase motivation and intention. Information, 11 (9), 447 RA Pop, Z Saplacan, MA Alt | 15 | 2020 |
| USING THE THEORY OF TECHNOLOGY ACCEPTANCE MODEL TO EXPLAIN TEENAGERS’ADOPTION OF SMARTPHONES IN TRANSYLVANIA AM Anetta, PÂ Zsuzsa, S LÂszló Studia UBB Negotia, 3-19, 2012 | 13 | 2012 |
| Managerial framework for bank advertising MA Alt, Z Săplăcan, J Berács International Journal of Bank Marketing 37 (7), 1547-1565, 2019 | 12 | 2019 |
| Social media goes green-the impact of social media on green cosmetics purchase motivation and intention. Information (Switzerland), 11 (9) RA Pop, Z Saplacan, MA Alt | 9 | 2020 |
| Comparative Analysis of Baby Food Labelling in Hungary and in Romania: Consumers’ Perspective N Hajdú, K Lipták, Z Săplăcan Amfiteatru Economic 20 (47), 2018 | 8 | 2018 |
| Social Responsibility in Bank Communication with Customers before the Economic Crisis–the case of Swiss franc loans in Hungary and Romania MA Alt, Z Săplăcan, J Berács Journal of East European Management Studies, 289-317, 2017 | 8 | 2017 |
| How do loss aversion and technology acceptance affect life insurance demand? BZ Nagy, MA Alt, B Benedek, Z Săplăcan Applied Economics Letters 27 (12), 977-981, 2020 | 7 | 2020 |
| Are bank advertisement appeals adapted to local culture? Lessons from multinational banks present in Romania and Hungary MA Alt, Z Săplăcan European Journal of International Management 13 (4), 533-552, 2019 | 7 | 2019 |
| The impact of subjective and objective knowledge on attitudes towards organic food consumption Z Pal Marketing From Information to Decision, 344-357, 2012 | 5 | 2012 |
| What Makes Romanians to Bank on Their Smartphones? Determinants of Mobile Banking Adoption IZ Moldovan, Z Săplăcan Studia UBB Negotia 63 (1), 5-33, 2018 | 4 | 2018 |
| Message strategies in effective advertisements MA Alt, Z Saplacan, E Veres The Proceedings of the International Conference" Marketing-from Information …, 2014 | 4 | 2014 |
| The Interdependency Of Ecological And Health Issues In The Choice Of Organic Foods P Zsuzsa THE ANNALS OF THE UNIVERSITY OF ORADEA, 1181, 2012 | 4 | 2012 |
| Marketing Á Vorzsák, Z Pál Risoprint, 2011 | 4* | 2011 |
| Should we segment the mobile phone market in case of the Romanian teenagers? MA Alt, Z Pál The Proceedings of the International Conference" Marketing-from Information …, 2011 | 3 | 2011 |
| The Consumers' Resources Influencing the Organic Food Choice, MID-Marketing form Information to Decision I Plăiaș, ZS PÁL Moisescu O. & Plăiaș, I, 325-334, 2009 | 3 | 2009 |
dr. habil. Monika-Anetta AltAssociate professor of Marketing, Babes-Bolyai University Cluj-NapocaAdresă de e-mail confirmată pe econ.ubbcluj.ro
