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Zsuzsa Saplacan
Zsuzsa Saplacan
Babeș-Bolyai University, Faculty of Economics and Business Administration
Adresă de e-mail confirmată pe econ.ubbcluj.ro
Titlu
Citat de
Citat de
Anul
The impact of social media influencers on travel decisions: The role of trust in consumer decision journey
RA Pop, Z Săplăcan, DC Dabija, MA Alt
Current Issues in Tourism 25 (5), 823-843, 2022
5342022
Social media goes green—The impact of social media on green cosmetics purchase motivation and intention
RA Pop, Z Săplăcan, MA Alt
Information 11 (9), 447, 2020
2122020
Banking with a chatbot–A study on technology acceptance
MA Alt, I Vizeli, Z Săplăcan
Studia Universitatis Babes-Bolyai Oeconomica 66 (1), 13-35, 2021
422021
Digital touchpoints and multichannel segmentation approach in the life insurance industry
MA Alt, Z Săplăcan, B Benedek, BZ Nagy
International journal of retail & distribution management 49 (5), 652-677, 2021
302021
Determinants of adopting a zero waste consumer lifestyle
Z Săplăcan, B Márton
Regional and Business Studies 11 (2), 25-39, 2019
282019
Social media goes green-the impact of social media on green cosmetics purchase motivation and intention. Information, 11 (9), 447
RA Pop, Z Saplacan, MA Alt
192020
USING THE THEORY OF TECHNOLOGY ACCEPTANCE MODEL TO EXPLAIN TEENAGERS’ADOPTION OF SMARTPHONES IN TRANSYLVANIA
AM Anetta, PÂ Zsuzsa, S LÂszló
Studia UBB Negotia, 3-19, 2012
132012
Managerial framework for bank advertising
MA Alt, Z Săplăcan, J Berács
International Journal of Bank Marketing 37 (7), 1547-1565, 2019
122019
Social media goes green-the impact of social media on green cosmetics purchase motivation and intention. Information (Switzerland), 11 (9)
RA Pop, Z Saplacan, MA Alt
102020
How do loss aversion and technology acceptance affect life insurance demand?
BZ Nagy, MA Alt, B Benedek, Z Săplăcan
Applied Economics Letters 27 (12), 977-981, 2020
92020
Comparative Analysis of Baby Food Labelling in Hungary and in Romania: Consumers’ Perspective
N Hajdú, K Lipták, Z Săplăcan
Amfiteatru Economic 20 (47), 2018
82018
Social Responsibility in Bank Communication with Customers before the Economic Crisis–the case of Swiss franc loans in Hungary and Romania
MA Alt, Z Săplăcan, J Berács
Journal of East European Management Studies, 289-317, 2017
82017
Are bank advertisement appeals adapted to local culture? Lessons from multinational banks present in Romania and Hungary
MA Alt, Z Săplăcan
European Journal of International Management 13 (4), 533-552, 2019
72019
The impact of subjective and objective knowledge on attitudes towards organic food consumption
Z Pal
Marketing From Information to Decision, 344-357, 2012
52012
What Makes Romanians to Bank on Their Smartphones? Determinants of Mobile Banking Adoption
IZ Moldovan, Z Săplăcan
Studia UBB Negotia 63 (1), 5-33, 2018
42018
Message strategies in effective advertisements
MA Alt, Z Saplacan, E Veres
The Proceedings of the International Conference" Marketing-from Information …, 2014
42014
The Interdependency Of Ecological And Health Issues In The Choice Of Organic Foods
P Zsuzsa
THE ANNALS OF THE UNIVERSITY OF ORADEA, 1181, 2012
42012
Marketing
Á Vorzsák, Z Pál
Risoprint, 2011
4*2011
Should we segment the mobile phone market in case of the Romanian teenagers?
MA Alt, Z Pál
The Proceedings of the International Conference" Marketing-from Information …, 2011
32011
The Consumers' Resources Influencing the Organic Food Choice, MID-Marketing form Information to Decision
I Plăiaș, ZS PÁL
Moisescu O. & Plăiaș, I, 325-334, 2009
32009
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